Well let's see before it was Color it was called Final Touch and it cost $25,000. So getting it free with a $1,200 editing package seems like a pretty good deal with me. It's a lot closer to a DaVinci in terms of what it does than Magic Bullet or After Effects. Pretty much a different league.
The bottom line is when FCP has an upgrade, it is indeed an upgrade.
With Avid, it's a bug fix and only one step closer to where ya thought ya were when ya overpaid for their product.
Color is cool.