Creating a movie poster

Did I scare everyone away? :crybaby:

Ha ha! you'll have fodder soon. We're shooting the elements for the "detox" poster monday or tuesday. then i'll have stuff to play with the create a final teaser poster. same photographer that did the angel for the "the bet" poster, francis george.

but your response to my question was interesting. weird that they have 15 or so frames in a theatre, obviously all the same size, yet there's not standard size for a one-sheet.

since i'm at an ad agency and have good contacts with printers, i'm wondering if some neat-o printing effects (which won't really cost me anything) would actually help (if it works for the poster). i can probably get hexachrome printing, metallics, foils, heck i could probably get posters laser die-cut (definitely no lenticulars, tho) - just wonder if the whizbang (if appropriate for the poster/film) is actually worth it. i hate clients that insist on all the bells and whistles just cos they can afford them when the artwork stands without it, but if something unique qould catch someone's eye, there's an arsenal of possibilities at my disposal.
 
you don't see many indies using that sort of thing (I cant think of one). it's gimmicky but what the hell, we are in a struggle to separate ourselves from the pack!!! I say go for it.
 
they should just call it the BLT & Associates awards. BLT cleaned up this year.

I used to work for The Ant Farm as an editor. Their print department used to do pretty well at the Key Art Awards (back when they had Lord of the Rings). all they've got this year is that lame Shrek poster.

I went to the Key Arts the year our Sideways trailer won trailer of the year. Kevin Nealon (sp?) hosted it.
 
well, like i said, if it works for the art. i've designed some amazing stuff and then the client insisted on using the full budget so it got slathered with as many techniques as the budget allowed - not to the benefit of the art, but to the perception of the client that "techniques = upscale" which is painfully untrue (usually). i think hexachrome may be as far as i go, it looks amazing - you just don't know why.

oh, another thing i noticed recently is EVERYONE is distressing their type. The crop of posters from Cannes posted on JoBlo is scary.
 
Critique on Poser please?

Critique on Poser please?

Hi guys, first time posting here I believe
Making a short, decided I should make a poster for practice.
It's about a boy who's been having trouble mailing a letter, and finally gets it through a kite, or at least he believes so.
Please resize it Mods if you can :)

PosterFINAL.jpg
 
i agree. the kite is a bit heavy.
i don't see anything WRONG with the poster. since it is a fairly subjective thing, what i'll do is tell you what i THINK the film is about (knowing your synopsis) and you can decide if what i SEE is what you MEANT.
i'd say it's a drama, maybe somewhat heart-warming or happy. feels very natural (definitely not "the matrix"). i get the impression there's something military-ish or war-ish simply because of the stencilled typeface of the title.

suggestion: maybe, since it's about a letter he's trying to mail, to incorporate a postal element, like the... crap, what's it called, where they cancel the stamp with the ink, you know what i mean. or an envelope element, something that says "letter being mailed." you could even have the kite be on a stamp.

but i do like the color scheme (except the too heavy kite). feels earthy and serious, without being somber.
 
Weee

Weee

Wow, appreciate the speedy response :D!

I'll definitely move the kite up a bit like advised. I'll try to match the contrast between the boy and the kite to make it a bit less heavy. I've been having so much trouble with the font. I felt that it was the only one that worked, yet the film has no military anything in it. Any fonts you guys think would look good?
Feel free to edit the poster to give a more visual example of what you have in mind. :)
 
something ike a typewriter font (there are tons), or even finding an old typewriter, typing out the title, scanning it and using that might be a good option. actually, the "real" approach is better than a font since its imperfections would complement the tone of the poster/film. that would give it a "letter" feel, i think. you could even use that for the tagline and the credit block. but, if you did that (or whatever happens to the typeface), i like the orange and like the subtle gradient in it.

also, here's an example of the "cancellation" i was talking about...

Postmark_US_airmail_saves_time_.jpg


if you modified it with your title (or even maybe including the tagline?) i think you get the "mailed letter" element more readily. looking at it now, it seems like the "third time's a charm" relates to making a kite.
 
Sorry if this sounds a bit of a tough love comment, but I think it will save you a bunch of time getting your film into festivals or getting a potential distribution deal.

1) if you have a movie with stars that no one recognizes, don't put their names on the cover. The same goes with people who claim to be producers or directors of projects that most people are not familiar with

IE " From the Director Who Brought you Come Home Brother Joda"

Or "Fransisco Libera" "Donald Cogan" in "Come Home Brother Joda".

I'm sure that the people who work in your films are great, but it will only remind the distributor/ sales agent / programmer of the things that they can't sell your movie on for more money.

It's fine if you say "An Abe Schwartz Film"

2) Be straight to the point
http://www.impawards.com/2008/bad_batch.html

This last feature that I produced didn't have name talent, but it did talk about drugs and was a comedy. Drug comedies sell well in domestic and foreign markets, so we worked with a genius group of guys that work for a big hollywood movie to do this poster for us under the table. Not only did the poster get a decent amount of clicks, but other bloggers began to talk about it before we even had a trailer.

If you have a horror film, make your main villian the poster-child of the film. Creative villians sell franchises and merchandising.

The floating head posters should not be used at all in independent film or copy and paste floating head schemes.

Here are some examples of non-horror movies that i think have done fairly well over the past few years creating conversation about the story beneath the movie more than having to showcase talent that non one is familiar with .

http://www.impawards.com/2008/garden_party.html (bad example of posters)

http://www.impawards.com/2008/jihad_for_love.html (good example)

http://www.impawards.com/2008/choke.html ( good design)

http://www.impawards.com/2008/panda_chase.html ( my latest project done by the same artist from Choke)

http://www.imdb.com/media/rm384210688/tt0923600 (good example )

http://www.wildaboutmovies.com/images_6/TowelheadPoster.jpg ( ok example)

http://www.impawards.com/2007/posters/everythings_gone_green_ver2.jpg

http://www.coupland.com/film/images/eggposter.jpg ( good intl poster)

I'll research some horror films this weekend since it seems like that's a genre a lot of people are interested in.
 
Charlie06,

noticed your "Heaven, USA" poster updated in the original post, much different than before. Are those final changes? Still working?

I really like the new sky and kite being bold. Problem is I like it way more than seeing the guy's head in the shot (and the grain and such don't match top & bottom). I think maybe you go super simple and just keep the kite graphic with the new clouds???

(and to the above post... i LOVE the "choke" poster; it's currently my computer desktop at work). and "everything's gone green" is amazing as well. i love IMPAwards. No watermarks even.
 
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