Trademarking A Production Company Name

I'm looking to trademark my production company name. What's the going rate these days for a trademark, and what's the process of getting a name trademarked? I looked on USPTO's website, and was so confused my head hurt.

Thanks a lot!
 
it's about 2500 bucks. The nerve racking part is the crap shoot. That money goes for the search of existing trademarks and ya wont get that beack should they return with a "sorry, man."
Have a copyright lawyer do it for you (hence the 2500 bucks). A regular atty or a traffic ticket lawyer will not do the same search a real copyright lawyer will do.
If memory serves, it took about 3 months to find out if I was golden or not.
My logo is tradmarked and the name is copyrighted. I market this venture virally so the infractions are a planty as you can imagine. Some actually make their money this way. I don't. I don't mind free publicity.
 
you can trademark the name AND the logo right? you don't HAVE to have the name copyrighted correct?

i highly doubt my production company name is taken... but you guys know better than i do.
 
it's about 2500 bucks. The nerve racking part is the crap shoot. That money goes for the search of existing trademarks and ya wont get that beack should they return with a "sorry, man."
Have a copyright lawyer do it for you (hence the 2500 bucks). A regular atty or a traffic ticket lawyer will not do the same search a real copyright lawyer will do.
If memory serves, it took about 3 months to find out if I was golden or not.
My logo is tradmarked and the name is copyrighted. I market this venture virally so the infractions are a planty as you can imagine. Some actually make their money this way. I don't. I don't mind free publicity.

You can register the trademark yourself for much less (about $800, I think), but without a proper trademark search you might indeed get the "sorry, man" answer.

Oh, and business names can be trademarked, but not copyrighted. (http://www.copyright.gov/help/faq/faq-protect.html#band). Now your logo can be both copyrighted (as a visual work) and trademarked (as a logo), if you want.
 
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