720P exported to DV looks terrible

I am producing web video for a company that specifies exporting to DV NTSC. When
I export my DVC pro 720P footage out of FCP to that format, it looks bad - jagged edges, aliasing, etc. regardless of whether exported to native 16 x 9, or 4:3. When exported to HD, or MP4, it looks great. What is the problem?
 
This is strictly Final Cut. I am shooting on an HVX in 720P and exporting files for the client in "NTSC DV/DVC Pro". Whether I export straight from FCP, or go out to QT first with an HD file and then out to DV, it still looks bad in comparison (stairstepping around lights, aliasing on striped shirts, etc.). When I export to MP4, H264, or most anything else it looks great. Why would a client who wants files to encode for web video specify NTSC DV? Isn't that the core problem?
 
Did you go into options and turn the quality all the way up to best? I think it defaults in the middle.
 
export a 720p master FIRST then import that file into an NTSC SD Timeline, and run a flicker removal on it, HD footage has too much detial at times for SD so its necesscry to soften the image ever so slighty
 
Quality was at full, de flickering and de aliasing improved things but bottom line is the
final product is much softer than if I gave it to the client in H264, MP4, FLV. Why would
a web producer insist on NTSC DV files? I suppose most of their shooters are using DV...
maybe that's it.
 
cause Flash Media encoder likes it ??, who know why clients want some formats, you could ask to try and communatie with the webmaster and convince him to swtich,

the reason its so soft is because of the INTERLACE the DV introduces, all other formats can stay progressive and will show a much sharper picture, interlace over sharperns because of fields which cause it to shimmer and as a result you have to softern, you really cant win the the DV codec
 
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