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Hi Folks
Just a quick note on some news we announced a bit earlier this week:
Redrock Micro’s Film Look Powers Jay-Z's "Blue Magic”
Director Rik Cordero's bold trailer generates overwhelming Internet response
Dallas, TX – Redrock Micro’s revolutionary cinema accessories play a central role in creating the look for Jay-Z’s latest music video trailer “Blue Magic”, a trailer that has garnered huge attention for Director Rik Cordero. The trailer is in support of Jay-Z’s upcoming album American Gangster.
“We needed to create a trailer that really stood out from the noise of so many other music videos,” said Rik Cordero. “Redrock’s cinema accessories really made the difference in giving us the look we wanted. ”
Although the intention for the trailer was a "straight to YouTube, straight-up Internet blast," the Internet response has been so overwhelming that VH1 has picked up the trailer, and BET is airing it on Rap City. The gritty, black-and-white "trailer" for the song depicts an anonymous hustler moving product. Cordero thinks the "Blue Magic" trailer in particular connects with audiences because of the central metaphor - a hustler moving product, which ultimately turns out to be the "Blue Magic" single.
“We are proud of the success Rik has achieved using Redrock gear,” said James Hurd, Chief Revolutionist for Redrock Micro. “It is our mission to help filmmakers achieve higher product values without high prices. Rik has really nailed it with the Blue Magic trailer.”
Just a quick note on some news we announced a bit earlier this week:
Redrock Micro’s Film Look Powers Jay-Z's "Blue Magic”
Director Rik Cordero's bold trailer generates overwhelming Internet response
Dallas, TX – Redrock Micro’s revolutionary cinema accessories play a central role in creating the look for Jay-Z’s latest music video trailer “Blue Magic”, a trailer that has garnered huge attention for Director Rik Cordero. The trailer is in support of Jay-Z’s upcoming album American Gangster.
“We needed to create a trailer that really stood out from the noise of so many other music videos,” said Rik Cordero. “Redrock’s cinema accessories really made the difference in giving us the look we wanted. ”
Although the intention for the trailer was a "straight to YouTube, straight-up Internet blast," the Internet response has been so overwhelming that VH1 has picked up the trailer, and BET is airing it on Rap City. The gritty, black-and-white "trailer" for the song depicts an anonymous hustler moving product. Cordero thinks the "Blue Magic" trailer in particular connects with audiences because of the central metaphor - a hustler moving product, which ultimately turns out to be the "Blue Magic" single.
“We are proud of the success Rik has achieved using Redrock gear,” said James Hurd, Chief Revolutionist for Redrock Micro. “It is our mission to help filmmakers achieve higher product values without high prices. Rik has really nailed it with the Blue Magic trailer.”
