How to: Some sort of Match Frame effect in Music Video

D

DVX100Shooter

Veteran
There is a cool effect I saw in rap video that I want to know how they did it. There is 4 video clips scaled down on the screen in each corner. The artist is in the middle. All the clips are active clips. That much I already know how to do! This part seems to be tricky. He then reaches for the still active clip that would be on his bottom left side of the screen and grabs it. When he pulls his arm back, its the same girl in a photograph possibly matched framed. I know the clips of video were added in post, so he's just reaching for air on the set. The thing that is crazy is that his hand fits the space of the video clip/photograph perfectly! I thought that effect was way cool!

Here is the link to the video:

http://www.youtube.com/watch?v=VNsrDpNjpi4


Once it loads enough just jump to timecode 3:10 to see the effect.

Would this be an accurate example of what Match Frame would look like? If not, what is this called?
 
This looks like the same effect that was used in an HP printer ad campaign on TV a year or two ago, where there is a guy picking up empty frames which turn into actual photos. If you remember those ads, the effect was similar. There were a few articles written on how it was created, which you should be able to find through a Google search.
 
An interesting idea...

Could have been done with practical effects or all cg.

Practical... have the picture there attached to something. The picture was printed off a still frame from the video - doesn't match the motion when he grabs it - they could have done that better. Editor just cuts that stream when he wants to cut to the actual photo.

CG -- AE or Shake or any number of programs... even Motion will make a frame bend like that and track to the fingers.

CaptM
 
Clearly they shot the girl clips earlier so they could make a print because he shows that still later in the video. I'd have just put it up where he could grab it as a practical, then pip'd the moving video over it and cut that when he grabs the picture. It stops moving once he grabs it (not like it was moving a lot before that), so there's no need to match it exactly.

Patrick
 
I seem to recall reading that for the HP ad, they simply used empty frames while taping, then in post created a still of what appeared in the frame at the moment it was to become a photo, and then corner pinned that still to the empty frame. It did not require shooting any clips before the others--it was all done in post. I don't remember where I read the how-it-was-done article, but you may be able to find it through a Google search.

Kevin
 
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