"Glossy" Look

im not sure where to put this, so if its int he wrong room, Mods please move it.

OK i need to somehow make a video look "glossy" as i can only describe it, in post production

what techniques are involved?

any plugins, software ill require (dont worry if it costs alot you can still reccomend it)

what im tryna achieve is something like this

http://uk.youtube.com/watch?v=zf2gJJr8kQ0

or

http://uk.youtube.com/watch?v=NaE8YxSTD-g

obviously i know most of it is from the filming technique itself, but i just want to know how i can get close to that look

thanks
 
Filming has a lot to do with it, but you can filter your footage in post production with one of the Magic Bullet presets that works with black or white diffusion.
 
I don't think you are going to get close in post if you don't have a great base to start off with. I didn't watch much, but it seems there are some crushed blacks and a little highlight diffusion going one. Most of the magic happens on set.
 
Iam not saying that this is a good example but it is something i have been working on. This is a basic edit of a video i shot and edited, its only a rough cut and has had very little post work done to it, i mostly used grad filters to get the look i was after.

http://www.youtube.com/watch?v=YSe8wGkSPFg

the examples you have posted above shows a lot of shallow depth of feild, with crushed blacks and blown highlights also the midtones have been pushed up to give better skin tones.

Also these music videos tend to be shot with high shutter speed to give it that sharp focus.

Alot of trial and error work on your behalf will be needed untill you crack the formula however with the new magic bullet plugin thats been released will help you no end, its a must have.
 
Kino flows, Softboxes, and Ringlites. Combine em till you almost eliminate shadows, then drop the master ped down to -11. Record, and re colorcorrect in post. USe B-Press gamma for a noiseless image, and Voila. its all a combo of SUPER flat lighting and making Everyhtign VERY VERY bright. then you regain contrast in the dark parts later with a strong noisless signal.
 
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