I recently updated this myself - I am not much of a web designer, but I just wanted a clean looking site that was easy to navigate, and hopefully I've pulled that off.
I think that is something to think about for anyone creating a site, ease of use. The last version of my site was pretty cool (I had a flash designer do it) but much harder to navigate.
The reason why our company is called Pink & Yellow Media is because we are pink and yellow - literally!
The company is run by my fiance and I. she is Taiwaneese, I am Norwegian. we used to work on a show together and one time we were doing some form of screen test and the colour guy was complaining that our complexions were impossible to balance: "Morten, you are too pink. and when I adjust from you Angela gets too yellow!"
problem is that pink and yellow as colours on the web don't go well together. so we picked a pale blue and a pale green - the green because of the leaf logo. and because we are environmentalists.
every time we start a project and give out our business cards the clients look at the name, then look at us and then laugh. because we really are Pink & Yellow.