What framerate are commercials typically shot with?

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Sheppy52

Well-known member
Do they use 24p or 30p? I'm not talking about the mom and pop commercials that look like home videos though. I mean like the high end ones. It just never looks as stroby as movies shot at 24p. I know that most of the high end ones are shot on film and film is typically 24 fps but I dunno maybe they set it to 30 fps (if that's even possible). Please forgive my ignorance.
 
ur right, MOST commercials on TV are are straight 30fps video, but he said not local stuff, but high end national stuff. The good looking stuff. And that's film, which is 24.
 
Cheesesailor77 said:
btw, how much footage does a 100ft roll of film produce?
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Couldn't resist this: slightly less than 100 feet:2vrolijk_08:
By very definition, a given length of film will produce the same amount of footage (less leader and trailer) as it is long.
In terms of time, I don't know.
 
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Having done a bit of searching about, 4 minutes seems to be the running time for 100' of 16mm
16mm apparrently runs at 1600'/hour.
Please do not take this as gospel fact, but several sources seem to agree on these figures
 
Well, a 400' core is slightly over 12 minutes, total (and probably loaded at a little over 400', too...)

So if 400' runs to about 12 minutes, a 100' spool will run about 3 minutes.

Which is about what I remember, from back when I shot with 16mm on daylight reels.

And, national-level commercials are almost invariably shot on film, with digital cameras making inroads in the last couple years.
 
100' of 16mm = 2:45.

100' of 35mm = 66 seconds.

And nearly all national/prestige/big-budget commercials are shot at 24fps. Only local cable-style commercials get shot at 60i.
 
Barry_Green said:
100' of 16mm = 2:45.

100' of 35mm = 66 seconds.

And nearly all national/prestige/big-budget commercials are shot at 24fps. Only local cable-style commercials get shot at 60i.
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Or if you're Michael Bay 100' of 35mm is around 2.8 seconds, seeing as how all his movies are shot entirely in slow motion.
 
I pulled focus on tones of biger 35mm commercials, and we almost always cranked the cameras up to 30FPS, you go through more film though. EG 1000' only would give you 8 1/2 minutes. But alas I did leave the film world behind four years ago so I am not sure if that is still the status quo.
 
we almost always cranked the cameras up to 30FPS,
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Yeah, that's what I was thinking. I hardly ever see motion blur or the movement of 24fps on a commercial(although the lack of blur could be due to an altered shutter angle).
 
I always shoot my spots at 24 fps, whether film or digital. But I have worked on a spot (for Japan) that was shot at 30 fps for 30 fps playback.

-Stu
 
Depends on the director/dp. Guys I've used (I'm forced hire real directors :-) ) vary. Some shoot 24 and we do the pull down at telecine. Some shoot 30 to make it easy. Never really mattered to me.
 
Thanks for all the replies. The results do seem to be a bit inconclusive though. Some say 24fps..some say 30 fps. I agree that I hardly ever seen that stutter or 24p but it also never seems to have the motion of 30p. Maybe it's more of a stylistic choice....I'll experiement. Thanks guys.
 
Maybe back before 24p editing was popularized you'd see more 30fps commercials, but nowadays? I've certainly never worked on a spot that was shot at 30fps film or 30p video. Maybe there are some out there, but I would suspect there's a whole lot fewer now that every NLE supports 24fps editing natively.
 
Of all the commercials that I have been on (at least those with any production values at all) were shot at either 24 (NTSC) or 25 (PAL) fps. I too have never ever seen anything done at 30 fps (except for overcranks).
 
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