Kirk Gillock
Rebel with a cause
What if you compared smoking with that of a fire situation? Similar to a 1950's educational film. Have a serious gentleman giving advice on what to do when you smell smoke. Have a lot of smoke coming from under a door. The victim is being overly dramatic, hudled in the corner. Then the serious voiceover says, "First thing to do is to calm down. [pause] Ok. Good. Now go get some wet towels and place them under the door. [she goes and does it] Good. Now quickly crawl and find the nearest exit." Then have the camera show whats on the other side of the door and its a man smoking in the bathroom. The end graphic would say, "Only you can prevent smoking." LOL Or something like that. I don't know.
Or maybe show the various products that have been removed from shelves because they caused injury, health problems, or death. (Remember lawn darts? and Alestra (or whatever it was). Then show cigarrettes sitting on the shelf, still being sold. And ask the question, "Why?"
Or maybe, since it's the new years season, you could have some people spouting out New Year's Resolutions. Have various people say things like, "I'm going to exercise more." "I'm going to quit smoking." "I'm going to study harder." Another person saying, "I'm going to quit smoking." "I'm going to travel more." And then end with "I'm going to take up smoking." And have a record scratch sound, then replay it, "I'm going to take up smoking." Then have some text that says, "Nobody ever decided smoking was a way to improve their life." and then "If you never start... [pause] you'll never have to stop."
Or maybe show the various products that have been removed from shelves because they caused injury, health problems, or death. (Remember lawn darts? and Alestra (or whatever it was). Then show cigarrettes sitting on the shelf, still being sold. And ask the question, "Why?"
Or maybe, since it's the new years season, you could have some people spouting out New Year's Resolutions. Have various people say things like, "I'm going to exercise more." "I'm going to quit smoking." "I'm going to study harder." Another person saying, "I'm going to quit smoking." "I'm going to travel more." And then end with "I'm going to take up smoking." And have a record scratch sound, then replay it, "I'm going to take up smoking." Then have some text that says, "Nobody ever decided smoking was a way to improve their life." and then "If you never start... [pause] you'll never have to stop."