Filming inside a Store, Furniture Retailer.

[eureka]

Hey Guys
Im filming a TVC inside, furniture shop, and Im doing a Dusk shot of the Signage outdoors, just wondering what lights do i need?
Do i leave the internal lights on, ie: Flouro's in the shop.

Also Can someone point me to a good book to reference.
cheers

 

[cardmaverick]

Whats the shot supposed to look like? Thats the first thing I always ask myself. Is this a day for night thing? Also, odds are, the store lights are all green and nasty, better gel them or replace them with Kinos if the fixtures and balasts can properly run them.....

 

[puredrifting]

Are you filming the sign from inside the store or are you seeing the inside of the store from outside while filming the sign?

On the commercials I have worked on, to light a store interior like this, we often replace all of the store fluoros with Kino tubes, then light with Kinos or we turn off the store lights and blast a 12k or 18k through a 10x10 silk to make sun and then light accordingly inside. You need ambient level to work with so the BGs beyond your key and fill look like something.

If you are shooting the sign outside and need to see the store inside lit up, same philosophy, just try to balance the levels. I would shoot this at dusk, could look amazing with some blue-purple sky around the sign.

Best,

Dan

 

[eureka]

Whats the shot supposed to look like? Thats the first thing I always ask myself. Is this a day for night thing? Also, odds are, the store lights are all green and nasty, better gel them or replace them with Kinos if the fixtures and balasts can properly run them.....

Products shots mainly..tables, chairs **** like that..
Its a Dusk shot, but mainly at night...would 3 red head be enough?

 

[eureka]

Are you filming the sign from inside the store or are you seeing the inside of the store from outside while filming the sign?

On the commercials I have worked on, to light a store interior like this, we often replace all of the store fluoros with Kino tubes, then light with Kinos or we turn off the store lights and blast a 12k or 18k through a 10x10 silk to make sun and then light accordingly inside. You need ambient level to work with so the BGs beyond your key and fill look like something.

If you are shooting the sign outside and need to see the store inside lit up, same philosophy, just try to balance the levels. I would shoot this at dusk, could look amazing with some blue-purple sky around the sign.

Best,

Dan

Im filming the sign from Outside seeing into the store.
Are these kinos tubes expensive, can you hire these?

Can you explain more on the silk 10x10, can u hire this also?

Thanks

 

[Arson]

kino tubes are about $7-20 a piece depending on brand/quality/length
they look like flouro tubes and fit in the same fixtures and come in a few color tempuratures 3200k 5500k

 

[eureka]

so i suppose you cant rent these things?

 

[Arson]

They are expendables, any lights you bring to a set you need to bring multiple bulbs in your expendables supply. If a bulb goes out while shooting you can't grind to a halt.
Nobody rents expendables since they have limited hours to their lifecycle.
You rent ballasts and buy the tubes.

 

[Ralph Oshiro]

On the commercials I have worked on, to light a store interior like this, we often replace all of the store fluoros with Kino tubes . . .

This approach is fine if you have the time and the budget, but it's probably overkill for what you're doing. Take a white balance in the store with the lights on, just to see what you've got. Depending on what they've got, it'll balance right around either 3200K, or closer to some daylight-y kinda 5500-6000K color temperature. Just key with whatever you've got (red heads through silks or Chimeras or some 250 or 216 or something) and CTB your keys only if the flouros are daylight temperature; otherwise, key straight Tungsten, and let the house lights go uncorrected (now, take your real white balance under your keys--not the one you took under the house lights). They should photograph fairly white. Shoot the magic hour exterior sign shot with interior lights on. White balance to the interior lights if you want (or go to your Tungsten preset). It should photograph fairly white and look fine.