Help me design my site for new production company

FiddlerMD

FiddlerMD

Well-known member
I have recently started something of a production company (Very low volume though).. I've got a couple clients and the next step is to advertise. before I do this, I need a website that has useful info on it. Primary business is "wedding love story video". The approach we have is a bit different thatn the ol' boring "you run around a park and hold hands" .. it's more of a silent movie/comedy style that's based on the actual story of how the people met. Aside from this we'll be providing corporate videos, commercials for local tv and such, post-production and editing services. The tentative design is up on http://www.story-tailors.com
Let me know what you think of the design so far. The other thing i'd like know is what kind of information you would like to see on a site like this that would draw you in as opposed to any other production company.
Any suggestions/design ideas will be much appreciated.
Thanks!
 
That's an interesting approach, unlike any wedding video I've heard of. Might be promising. As far as the site, it isn't bad.
 
yeah it's been working fairly well so far and sure beats the boring ones - so anyone else chime in with any ideas about the site design?
 
Here's my humble opinion on your site. Don't take offense, just an honest critique.

First, there is nothing that draws me in or really stands out. The projector/camera in teh background and filmstrip treatment has been used a hundred times over. Nothing bad about it, but it still resembles every other site out there. I can think of three locally that use similar treatments.

Next, too many fonts, and bad choice of fonts. Drop the script font for the links to other pages, it's overused and typical of every other wedding site. You can use something eloquent and classic without having to resort to script fonts, plus even though you may find it easy to read, some people may have issues, and the last thing you want to do as a business is turn away potential clients because they have trouble deciphering your site.

Third, color...use some. Judging from your description of your business model, you're selling fun, comedy, life, and even though it's a serious subject, your website doesn't have to look so dark. Experiment with a brighter color pallette, color used effectively can do wonders for your site and your business.

Next, your logo, when I look at it, it doesn't tell me who you are and what you're all about, and in turn, neither does the site. One should be able to look at your logo and see the personality of your company. They need to see your brand. With such a unique name like Story Tailors, and a unique business model like yours, the doors of creativity are wide open. You can do so much with what you have, so you should exploit it and make it work. Look at other logos that have endured the years, simplicity is key, and making it immediately recognizable is important. Go look up Paul Rand at wikipedia.org, there's some great examples there.

Overall, I would start from square one. Again, this is my opinion and it doesn't mean anything. I personally do a lot of freelance design/graphics for a local video production company and does very similar work to what you're doing (weddings, corporate, etc) so I have some strong opinions on these companies since the sites usually do no justice to the product. His logo is cool, but it's a film reel with a strip hanging out. Take some time, make a lot of sketches, think about it, research some sites that you think have great design. Think of how the common person will perceive. People will generally be more pleased/attracted to a well designed site (or anything else for that matter) and therefore look past certain factors like cost, etc. Not to start an Apple vs PC war, but Apple does it really good. They design visually appealing computers/software/etc and they gain market share at a higher rate than all the PC companies because of this. A Mac is a computer, a PC is a computer, it's all about how they are marketed. Another good example is Target vs Wal Mart...I'll shop at Target all day long over Wal Mart because the stores are more visually appealing/well designed than wal mart...they both sell the same stuff....

So, blah blah blah, I'm getting off my soapbox now, good luck and don't take it personal, again, just my opinion, look forward to seeing future versions of your site and good luck with the biz.
 
thanks for the comments. no personal offense taken. the problem is that graphics design isnt something i'm that great at (as you can tell ;)). so far i'm on a very low budget and so have been doing it myself. Finding a good graphic artist that will do a quick logo or basic template for a few hundred bucks seems to be difficult. In any case, if any of you can provide me some links to similar businesses that have the site done right, i'd much appreciate it. most of the local videography-type businesses i've seen (or that i've been able to find), have TERRRIBLE sites that look like they were last updated in 1998
 
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