wedding video production business

Alexa

Veteran
Hi Yorlov-

hope this helps. of course this is not complete..but good luck. my own business really needs my attention, so I can't really offer much more than this.

yorlov said:
Lets say I would like to start operating wedding videography business next fall.
My questions are:
1. What could be a good plan for me to acquire skills for this business within a year time frame?

Ask yourself WHY DO YOU WANT TO START THE BUSINESS? not being smart, just a simple question...at every other event, we get at least one person come up to my shooting partner to ask about how to start this kind of business and how much we charge. looks fun and easy..if you want to do it full time..you better have the skills to bank on it..and a few years to get your business going.

-work with another established company as an EDITOR. Of course, this requires you to be a decent editor, first..but you get the point. You can learn how to be a good shooter by editing video. The worse the video, the more you will learn! Hopefully though, you might find a good videography team or company whose footage does not drive you crazy. You will also start conditioning yourself to the very time intensive task of editing weddings. If you cannot sit there for hours a day and knock out great work with each hour, then this could be problematic..unless you find other editors to work for you. You will also find out if it is agreeable to you to listen to the "Air" ( Bach) Trumpet Voluntary, and Ave Maria's over and over again. What is your reaction to seeing people that closely for hours? Do you loathe them? do you love them? That said, $$$$ can buy you some love...

-if you are a man, it helps to have the opinion of a female on occasion, for your editing, for your marketing, etc. understand your client. and SHE is your boss. if you can do that, your life will be a lot less painful. people are really touchy about their weddings and relationships.

-work for another established company as a shooter. if this is not possible, try a ton of practice shoots on live events. even the preparation and planning aspect of doing something simple will help you. what kind of simple live events? a local band playing a gig. a church ceremony of any kind. a sporting event, best when people are moving around more. if you can shoot good handheld then you have a good skill. learn to use your body to shoot, not always just your arms.

-take small business accounting
-make a business plan OF SOME SORT.

-look into your support services..marketing, graphic design, web design. or pick up the skills yourself. it helps a lot to know photoshop, in addition to your editing and DVD authoring.

2. What kind of equipment would I need?
My current equipment list is:
- AG-DVX100A camera (and junky Sony TRV-310 Digital8)
- Lowell DV-55 Pro lighting kit
- Azden SGM-1000 shotgun mic and boom stand
- 2 Wireless Azden lav. mics
- Powerbook G4 with FCP5 and 2GB of RAM
- External FireWire 800 160GB hard drive
- (next month I am getting tripod+fluid head combo - 503/525 kit or similar)

I am a software engineer and I can contribute approx. $500-$800 per month towards my video interests.

you should consider another DVX, or renting another one for jobs in the future. A one camera wedding shoot will cost you more time to "fix" in editing than it would to rent or hire someone. on that note, a shooting contractor that sucks will cost you a lot of everything ( time & money)

I doubt you will use your lighting kit for the weddings much.
What about your on-camera lighting? if you have promised 2 videographers, you will need, in my opinion, THREE lights. search " on camera lighting" or something like that.

what about another camera/ deck for capturing? speakers? NTSC monitor?

lens adapters make a pretty big difference, but you have to be very adept at quick changes at the appropriate moments if you are doing a live event or people moving quickly. they are easy to lose if you are not careful also. weddings move FAST and no one is going to wait for you to find and lose stuff.

for video production on a commericial level ( several clients), you should really consider a desktop someday, but yours could work until you determine the need to expand.

your firewire is a good start, but to build a portfolio that brings you higher dollars, you need to be saving your good stuff or have it accessible to re-purpose again for showing your capabilities. what you have there is what I use just for music and sound fx.

$500-$800/ mo to invest is nice, but try and get a feel for your potential and true desire, first..before shelling it all out so quickly. you could be an awesome editor or shooter, but if you cannot deal with the clients, appeal to brides/grooms, market your skills, then your business will fail or you will always be UNDERPAID.

what about your general office machines? printers, photo printers ( if you are doing covers? dvd printers?)

The major obstacle is that I have no experience in video production or film making and of course, I don't have the money for a film school.

so how do you know if you'll like video production? how good are you at selling yourself and skills? YOU MUST BE.

if you want to be good at anything, there are tons of ways of learning and practicing. I never had a real "lesson" but do things like:
-look at good work in video-film-tv production. restating that..study things frame by frame.
-read
-learn from books & DVDs..takes patience and dedication. dvd-books are awesome, but don't go overboard and buy too many. the best and cheapest thing to do is practice and complete your own practice jobs..from getting the shoot to putting it on DVD.

Some people suggested to work as volunteer for an experienced wedding videographer but there is no guarantee that this person would be a good one (might be just as opposite).
What could you recommend for my case?

-you would know if the person is good by seeing some of their work. knowing if they are a good person or good business person is another story. the problem with this..is just one guess...many people just don't have the time to train people. you are dealing with usually, very small shops, where 1 or a few people do everything.

if you come across that scenario, don't be discouraged, learn on your own and try to minimize your your likelihood for mistakes (backups).

also check videouniversity and dvinfo., weva.org membership might be good for a newbie like you, too.
 
Pooh, thank you so much for taking your time to answer my questions! I am going to check all the options you mentioned in your post.

Can anybody else share your experience on how you started your own video business?
Thanks a lot!
 
Well, I did a Google search on wedding videography websites. I chose the best websites & just watched all their demoreels. From there I can learn what camera angles they used, how they composited the image, how they dealt with exposure, etc.
 
yorlov said:
Pooh, thank you so much for taking your time to answer my questions! I am going to check all the options you mentioned in your post.

Can anybody else share your experience on how you started your own video business?
Thanks a lot!

Pooh pretty much nailed very good points on the head.

I started out as an editor for arguably the best wedding video company in the US - note I said arguably - I'm not trying to be cocky, but try to network with the $3000 plus club and ideally beyond that. Anyone charging less tends to be rather straightforward and barebones and often, laxidazical in terms of aesthetic with their videos and you won't learn as much.

Search local companies and study the trends, but keep these points in mind.

Wedding videos should not be boring - many companies videos, especially below $3000 are 2 hours long and are rather blandly bedded with music, not intricately cut or well thought out, and leave in a lot of dead air time.

You will instantly notice this with 90 plus percent of videos out there - are mainly rather bland, sappy "music videos" with no ambient sound at all.

Many people, seeing this trend, fall into the same trap.

A higher end wedding video company will...

1. Use ambient sound - if people are talking during a bridal prep - USE IT. One of my biggest pet peeves is seeing someone's mouth moving during a Recap but only music playing.

2. Do not get repetitive - many videos will repeat similar shots - ie 10 shots of flowers, 10 shots of the brides gown, etc etc. Use the basic video principal of "if you can cut it out - CUT IT OUT" When editing - try to not make the piece about your shooting or your fancy editing, but rather highlighting their narrative of the day and their personalities, even the guests.

3. Cut out dead air time, stuttering etc. You should not see a Priest taking 2 minutes turning pages in a book during the Ceremony, have to watch 70 year old aunt hilda take forever to walk up the altar for a reading, or have to listen to 20 minutes of the same religious hymns that you hear every sunday in church. You should be able to cut an hour plus long ceremony to 15-20 minutes.

4. For Spotlight Dances - CUT THE SONGS IN HALF!!! Do not use a whole 4 minute song - it is boring as all hell. Cut songs in half and their first dance will seem much more dynamic and moving and each shot will be more powerful in return.

5. Reception dancing - should be fun to watch and upbeat in cutting - a higher end company will usually have a snappy and upbeat 5-10 minutes of reception dancing, while a lower end company will keep the camera fairly still and let each song play out, resulting in 20-25 minutes of dancing that is just sleep inducing.


Also price wise / marketting keep these tips in mind

1. The industry is FLOODED with low charging companies. The lower the price of your video THE LESS QUALITY JOBS YOU WILL BOOK - because you are competing with many videographers and the clients in that demographic are very cautious about spending.

The more money you charge (usually in the range of $3000) the better and more serious clients you will attract AND THE MORE NUMEROUS since there are not that many high end wedding videographers when compared to the amount of people charging $1500 and below. Of course, because you are just starting, you can't charge that amount now without experience and defining your style, but in a year or two's time if you play your cards right, start thinking about being aggressive with your pricing.

2. Join your local VA (videographers assocation). Nearly every major city has one. Network with other videographers and study their work/business habits. Plus many will have sites that will list your link - people use this to shop for wedding videographers and I have found that the GPVA (Greater Philadelphia Videographer Association) HAS BEEN THE MOST COST EFFICIENT ADVERTISING out there. They charge $100 for a yearly membership and in 3 months time I've booked $3000 worth of videos for about $8 a month because clients went on their site and saw my link.

3. Network with other wedding vendors - most of your jobs will come from them. Always chat with Venue managers, bands, photographers, florists, churches, coordinators etc and give them your card and a sample of your work.

4. Market your style - try to keep it honest and realistic. Great wedding videos will have a flowing narrative of the couple's day and will be about them. This goes with using ambient sound - people like hearing themselves talk - it's part of the day and defines who they are. Don't fall into that music video trap when you start doing your own videos. Think of it as a documentary/reality show about them and when you edit, try to include anything that shows their personality - DO NOT be obsessed with eye candy and fancy "razzle dazzle" editing with special effects etc. it's a very sterile video for the client to watch and clients see through that.

What I've realized with this argument of style vs. substance in wedding videos is this...

A fancy "razzle dazzle" music video is more markettable to the mainstream masses and may get you more inquiries - but many videographers do this already, so a lot of those inquiries will never be fulfilled.

A character driven narration/reality show of their day, that covers all the guests and their personalities is a rare find and not many videographers do this. If a client calls you and likes your work in this philosophy- THEY USUALLY HAVE NO WHERE ELSE TO GO and it's pretty much a gauranteed booking.
 
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