Negotiating show w/network. Payment = commercial time, what # of minutes is fair?

Kona302

New member
Hello,

If anyone with experience regarding this type of thing can help, I would be extremely grateful!

I've been in preliminary talks with an up and coming network that is interested in a show that I pitched to them. I've researched the background of the individuals who are running the company and, based on their past accomplishments, am very confident the network will succeed.

The network is aiming for a specific type of programming and my show fits the bill perfectly. I will be guaranteed air time, however, the time slot I get will be dependent upon the quality of content of my program and the feedback from the audience.

They will not be paying me for the show but will be giving me a to-be-determined number of minutes of commercial air time during each program that is also dependent upon quality of content and feedback. The question I have is, how do I figure out what a fair number of minutes would be since "quality of content" is subjective and for all I know the network could be telling me the feedback is terrible when it's not? How could I negotiate for a fair amount of commercial air time and under what sort of guidelines? Should I try and negotiate the minutes I get based on the time slot my show airs? If so, what types of minutes should I be able to demand for what time slots (I know, that's a bit of a loaded question).

The show would be an hour long show - 45 minute program in 9 blocks.

The network has more growing to do before they can acquire Nielsen ratings. I will negotiate for specific minutes of air time for different ranges of Nielsen ratings for when the network has reached that stage of growth. What # of minutes of air time should I ask for in regards to ranges of Nielsen ratings of the show?

Please only reply if you have some experience with this type of issue.

Thanks.
 
From the thread:
"Local stations sell time for about $100 a minute..."

Assuming this information is accurate and considering the list below of around 80 cities where the network is currently airing, for the sake of coming up with an estimate, would it be safe to assume that if I was able to obtain 7 minutes of commercial air time that I'd be able to pull in a ball park figure of around $56,000 per episode (7 minutes x $100 x 80 cities)? I know there's way more variables involved and many other things to consider, although I have no idea what they are, so this is a complete off the wall guesstimate.


Abbeville, SC Charter Communications
Alton, IL Charter Communications
Asheville, NC Charter Communications
Bahamas Caribbean Co-op
Baltimore/Howard County, MD Verizon
Barnhart, MO Charter Communications
Beaumont, CA Verizon
Belleville, IL Charter Communications
Bradenton, FL Verizon
Breese, IL Charter Communications
Burlington, MA Verizon
Cahokia, IL Charter Communications
Cape Girardeau, MO Charter Communications
Carrollton, TX Verizon
Clinton, MO Charter Communications
Colleyville, TX Verizon
Columbia, MO Charter Communications
Columbus, OH Eagle Broadband
Coppell, TX Verizon
Cuba, MO Charter Communications
East St. Louis, IL Charter Communications
Fairbanks, AK GCI Cable
Fairfax County, VA Verizon
Fairfax, VA Verizon
Falls Church, VA Verizon
Farmington, MO Charter Communications
Ferguson, MO Charter Communications
Florissant, MO Charter Communications
Flower Mound, TX Verizon
Fort Worth City, TX Charter Communications
Fort Worth, TX Charter Communications
Ft. Worth, TX Verizon
Fulton, MO Charter Communications
Gaffney, SC Charter Communications
Grapevine, TX Verizon
Greenville, SC Charter Communications
Harrisonville, MO Charter Communications
Herndon, VA Verizon
Hillsborough County, FL Verizon
Houston, TX Optical Entertainment Network
Hulmeville, PA Verizon
Irving, TX Verizon
Jennings, MO Charter Communications
Keller, TX Verizon
Las Vegas, NV Eagle Broadband
Lewisville, TX Verizon
Manatee County, FL Verizon
Marion, NC Charter Communications
Maryville, IL Charter Communications
Massapequa Park, NY Verizon
Maumelle, AR Charter Communications
Mesquite, NV Charter Communications
Miami, FL Eagle Broadband
Montgomery, TX Charter Communications
Murphy, TX Verizon
Murrieta, CA Verizon
National Footprint Akimbo
National Footprint ITVN
National Footprint National Programming Service
National Footprint NRTC
Olivette, MO Charter Communications
Osage Beach, MO Charter Communications
Overland, MO Charter Communications
Perryville, MO Charter Communications
Pomona, CA Verizon
Queens, NY Verizon
Reading, MA Verizon
Sachse, TX Verizon
Scott AFB, IL Charter Communications
Shannon Hills, AR Charter Communications
Silver Spring, MD Verizon
Southlake, TX Verizon
Spartanburg, SC Charter Communications
St Genevieve, MO Charter Communications
St George, UT Charter Communications
St. Charles, MO Charter Communications
St. Louis, MO Charter Communications
Temple Terrace, FL Verizon
Tryon, NC Charter Communications
Union, SC Charter Communications
Warrensburg, MO Charter Communications
Warrenton, MO Charter Communications
Washington, MO Charter Communications
Waterloo, IL Charter Communications
Westlake, TX Verizon
Whitmire, SC Charter Communications
Woburn, MA Verizon
Wylie, TX
 
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