Tolifo vs. Axrtec LED lights

[scorsesefan]

BH is having one of their "Deal Zones" on this Axrtec light: http://www.bhphotovideo.com/c/product/1147569-REG/axrtec_axr_a_1040dv_daylight_led_panel.html but to my eye it looks very similar to the Tolifo model: http://www.ebay.com/itm/Tolifo-GK-J...289141?hash=item4b04d00635:g:0qAAAOSwtnpXlNGX

Can anyone confirm if they are the same light? The tolifo is considerably cheaper even with the "deal zone" price...

Thanks