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This lighting is so easy if you have the right location. I'll post some similar samples of my own, but keep in mind I did not produce these as an example of the lighting you are going for, they are for my project and are what I was going for.
Now, your BT commercial. As you watch, what you will notice is the actors moving in and out of the light. Sometimes they are very dark, other times they are in the light and well lit all the while the windows keep the same exposure.
If you notice how many windows there are and that they are all open with light pouring through with no apparant lights on the actors, I would bet that this was entirely naturally lit. There is nothing in that commercial that you cant do yourself, without a lighting kit, given you have ample windows/windowlight.
The exterior is blown out, that implies no interior light kit (as well as the actors never being evenly lit) and no ND on the windows to balance exterior exposure with a lit interior exposure.
Here are some grabs from my project. Try to focus on the subject at hand, though.
I will get people telling me (even though I'm writing this now) that my whites are blown. I know this. Not only are the whites blown, but the blacks will be crushed in post. So you know the motivation, my movie is very dark and taking place at night, and this is a flashback scene that takes place in the morning with bright sunlight streaming through the kitchen window. My film varies between underexposed night shots, slightly under day shots and a couple overexposed flashbacks. The flashbacks are never unnaturally overexposed, they fit the time of day and feel.
BTW, I used a light kit in this because I needed the hallway to be as dark as possible and I didnt have enough windowlight to blow out the kitchen yet keep the hallway pitch dark.
Here is the scene, no lighting, just window light.
WB is not set to daylight, but to Tungsten which is why the WB is off here. Correct for actual shots.
Here is the same shot with the light.
"You've blown your whites! You cant get that back. waaaaa!" Yeah, I know. Got it.
Here is the kitchen looking at the window. Light off. It's a 750w Lowel Tota right in front of the window.
And another.
But for that shot we removed the Tota, exposed to blow out the natural window lighting and put a 250w Lowel Pro w/ 16" softbox on the left side of the kitchen.
Nother from same position/setup.
As I was going for something specific - the high contrast in the opening shot, I required a little more than just the natural light. I also wanted some good modeling on my actress throught the whole scene, be it a blown rim, or strong sidelighting, I wanted the feel that this room was bombarded with sunlight.
With your commercial, it doesnt have those same requirements. Actors in and out of the light, reletively flat lighting on them except when they are right in it. (From what I remember, but I cant watch it again right now.)
Anyway, hope any of that helps, and the light kit I used was a reasonable priced kit. Maybe $500, probably less for what I used for the scene. BTW, though, that's the only use for that Tota that I have found yet, Not my favorite light.
If by "normal stores" you mean stores that sell film/tv lighting, then yes, they can be purchased there (renting is more typical due to the costs).
HMIs are a type of lamp that uses a highly specialized globe along with a "ballast" which is a type of power supply, either magnetic (transformer) or an electronic supply which has the ability to have its output frequency altered.
Daylight fluorescents have spectral flat (relatively) output balanced for 5600k.
Ok thanks man. I'm pretty low budget but manage to get (I think) good footage but I've never really taken the 'step up'. Sounds like I need to scope out reantal options here in Scotland....
Thanks. At the risk of appearing extremely stupid, what are "HMIs or daylight fluorescents" - can they be bought from normal stores?
If by "normal stores" you mean stores that sell film/tv lighting, then yes, they can be purchased there (renting is more typical due to the costs).
HMIs are a type of lamp that uses a highly specialized globe along with a "ballast" which is a type of power supply, either magnetic (transformer) or an electronic supply which has the ability to have its output frequency altered.
Daylight fluorescents have spectral flat (relatively) output balanced for 5600k.
I really want to try to help, man, but I cant do anything with an .rm file. I downloaded your file, and I dont have the software, and I apologize but I'm not installing anything to view it. .mov, .wmv, .mpg, .avi ...... these are all standards. RealMedia?
I have some grabs that I think will help because it sounds like what I think you're saying. BUt I need a visual. Just a screencap will do.
-GageFX
If I fire up a mov would that be cool?? Only take 5 min.....
I really want to try to help, man, but I cant do anything with an .rm file. I downloaded your file, and I dont have the software, and I apologize but I'm not installing anything to view it. .mov, .wmv, .mpg, .avi ...... these are all standards. RealMedia?
I have some grabs that I think will help because it sounds like what I think you're saying. BUt I need a visual. Just a screencap will do.
Can you define what specifically of this advert you like? Is it the strongly back lite character or the blown out windows?
I don't see anything in this advertisement that is all that difficult to achieve, but it is difficult to know what aspect of this style you are trying to emulate and what lighting instruments you have access to.
You might want to post a screen grab of some interior scene that you have shoot and let users here comment on the lighting.
I think the way the 'white light' looks indoors. I understand the blown out windows can be done with exposure and stuff, but how do I balance it all??
Can you define what specifically of this advert you like? Is it the strongly back lite character or the blown out windows?
I don't see anything in this advertisement that is all that difficult to achieve, but it is difficult to know what aspect of this style you are trying to emulate and what lighting instruments you have access to.
You might want to post a screen grab of some interior scene that you have shoot and let users here comment on the lighting.
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