Scarlett is B.S!!!!!!

[Andrew McCarrick]

Not their real names and not 6800 but nearly 200 users that have named their cameras.

http://www.reduser.net/forum/showthread.php?t=13019

[ChipG]

Originally Posted by Barry_Green

Red's business model is rather incredible -- their marketing budget is near zero, their distribution costs are near zero. There are no middlemen. There is no dealer network to support. Marketing is a HUGE expense; Red's marketing probably consists of genius businessman Jarred Land.

Did I tell you about the time I asked Jarred to cash a 4 party post dated out of state check from the bank of tijana with no ID for me? It was a $12 check, he told me only if it's an e-check (so I wouldn't spend the 0.0000001 on the paper check.)


I'm sure his kids eat good and his wife has more shoes than your wife.

[Otis Grapsas]

Regarding cost, even with complete elimination of corporate and distribution expenses, the product from the small company will end up being far more expensive. It can hopefully make up for this with good support, by listening closer to user needs and by adding features the large manufacturer will not add. The last parameter is the most important. The small company does not have other products and codecs/workflows to protect and being so small in sales and units, it can probably ignore the effect of its product on the market and the video business in general.

[Zephyrnoid]

Originally Posted by Otis Grapsas

Regarding cost, even with complete elimination of corporate and distribution expenses, the product from the small company will end up being far more expensive. It can hopefully make up for this with good support, by listening closer to user needs and by adding features the large manufacturer will not add. The last parameter is the most important. The small company does not have other products and codecs/workflows to protect and being so small in sales and units, it can probably ignore the effect of its product on the market and the video business in general.

Actually, if you use Apple Inc. as a case or benchmark. The last sentence is rather untrue isn't it? If RED has had any effect it has been to positively shift the strategic planning of camera manufacture. Kaisen and Gemba will then finally permeate the Camera business. CNC machining and rappid prototyping will mean that a great idea or need from the marketplace will appear in a short run in a month or two not a year. Moore's Law is in motion folks.

One thing I've been watching closely is IP. I rarely read about RED IP anywhere in the forums. Sales at launch are irrelevant, it's sales 5-10 years hence that really matter. Owning a handful of valuable Intellectual Property - patents - is where the pot of gold is located, not in competing with traditional camera makers.
When I have time I'll search the RED patents to see what they've got. I'm guessing off hand that it's likely to be "Combinations of prior art in a novel fashion to produce a new and unexpected end result" Which is exactly what the first Apple computer was .

[Zephyrnoid]

Originally Posted by bwwd

what kind of lenses this thing takes ,not for 35mm cinema for sure

There are no rules about lenses. I used to shoot with my Hassy lenses on my Nikons and WOW! the resolution! shooting with the core of a lens is golden. My finest Macros (1:1 up) were done by mounting a nikon body to my Sinar 4X5 and shooting with APO 210mm up front. Just incredible! That's the whole point of RED as a company. They are pushing the envelope of what the technology can be and do.

They just need to round off the edges of the Scarlet when it comes out. It's one thing for it to look boxy, quite another for it to feel boxy.

[bwwd]

Well there are some rules if lens is not covering whole sensor,this thing has 36×48mm sensor,i doubt it would be really useful in film making.

[Dingos8mybaby]

Originally Posted by Zephyrnoid

I forgot to mention Hassleblad and some other traditional still 2-1/4 makers. What do you suppose would happen if the 50MP Hassleblad suddenly did what Canon & Nikon did with digicams- let them capture video? Yes. Indeed!
http://www.hasselbladusa.com/product.../h3dii-50.aspx

If that happened, it would cost more than this.

Originally Posted by Zephyrnoid

Actually, if you use Apple Inc. as a case or benchmark. The last sentence is rather untrue isn't it?

Otis said "small company". Apple is not a "small company".

Originally Posted by Zephyrnoid

One thing I've been watching closely is IP. I rarely read about RED IP anywhere in the forums. Sales at launch are irrelevant, it's sales 5-10 years hence that really matter. Owning a handful of valuable Intellectual Property - patents - is where the pot of gold is located, not in competing with traditional camera makers.
When I have time I'll search the RED patents to see what they've got. I'm guessing off hand that it's likely to be "Combinations of prior art in a novel fashion to produce a new and unexpected end result" Which is exactly what the first Apple computer was .

If you go over to ScarletUser, look up forum member Joseph Hutson. He has pretty much posted every U.S. patent RED has ever filed (much to the annoyance of... certain people).

[Otis Grapsas]

Originally Posted by Zephyrnoid

Actually, if you use Apple Inc. as a case or benchmark. The last sentence is rather untrue isn't it? If RED has had any effect it has been to positively shift the strategic planning of camera manufacture. Kaisen and Gemba will then finally permeate the Camera business. CNC machining and rappid prototyping will mean that a great idea or need from the marketplace will appear in a short run in a month or two not a year. Moore's Law is in motion folks.

One thing I've been watching closely is IP. I rarely read about RED IP anywhere in the forums. Sales at launch are irrelevant, it's sales 5-10 years hence that really matter. Owning a handful of valuable Intellectual Property - patents - is where the pot of gold is located, not in competing with traditional camera makers.
When I have time I'll search the RED patents to see what they've got. I'm guessing off hand that it's likely to be "Combinations of prior art in a novel fashion to produce a new and unexpected end result" Which is exactly what the first Apple computer was .

I was refering to the comments about Red affecting the industry because of the low prices in the new models. The new affordable model is a camera for a very specific market and that's where it will shine. It will be a lot more expensive and heavier than a Canon and offer advantages only a few users can appreciate. Canon will cover the needs of 95% of the users, and Red will take that 5% and be very happy with it. Canon do not even care about Red or anything else in this price range IMHO. We just live on a small island and assume the rest of the world is thinking llike us, but no, they do not care for resolution charts or codecs, they just want low weight and batteries that last long. I think Canon know that many consumers take both a DSLR and a small camcorder on vacation, and want to provide both functions with lower weight and get some lens sales on top of that. They are powerful in DSLRs, they can probably do it. Canon do not have professional cameras in their range, only a high level consumer models that gots lots of revisions and is marketed on their home user web site. They could jump to the professional market, but I don't think they are interested just yet. If they did, I think it would be a 2/3" CCD camera to compliment their HD lenses.

Red did shift the budget of the typical prosumer camera owner upwards with Red One. I believe the large companies were surprised to discover than a company could sell cameras at Red One pricing at such high volume. It's like many DVX/FX1 users were prepared to move to something that cost Nx as much. I have even met hobbyists with Red One cameras. There was obviously a hole in the market and the large companies were not aware of it. Red might have an impact there, since we have seen very expensive solutions lately.

There is certainly an investment in intellectual property when you develop software and hardware and that is sometimes an order of magnitude more important than the actual projected sales.