WTF is this stock music trend?

[mcbob]

So I'm ramping up a couple new projects for various clients, and employing new music tracks.

Why the fudge do so many new tracks have that annoying as everloving F rhythmic hamster-squishing quasi-vocal noise? I thought they reserved that for vapid fashion industry schmaltz... or is that what everything is nowadays?

[NorBro]

If you're referring to what I'm thinking of then it's been popular for a few years now...in other words you're probably old, lol.

Do you have a sample/link you dislike?

[mcbob]

Yes, I am definitely old.

For a sample... a giant portion of the PremiumBeat new releases . It's also replete in second-tier YouTubeReviewer channels, especially those sporting bountiful non-contextual epic brollness.

[NorBro]

haha, great description...yeah, it's a prerequisite now for being a YouTuber.

First saw/heard it back in 2013-ish when it was starting to gain some traction and by 2017 it was part of the standard flashy intro for many kinds of YouTube videos (but heavily used by vloggers and for electronics/tech gear).

[mcbob]

I see.

When does ambient 'Tangerine Dream'-esque synth come back into vogue? I'm unclear on the cycles of style.

Inadvertently uncovered some neatness on PremiumBeat... was looking for something groovy like Khruangbin, so just typed in that artist into search and a slew of semi-soundalike groovy stuff popped up. Kudos PB, I'll conditionally forgive what you allow to be done to all those poor hamsters.

[NorBro]

They have nice filtration in the search engine (click the symbol to the left of the search box to expand)...some useful options include mood, exact instruments (e.g. various synths), and the BPM to pinpoint your general direction.

[ahalpert]

wait what is the hamster noise?

[mcbob]

background 'vocals' that sound like short pained snippets in the style of the original "hampsterdance.com", which was really just a sped-up audio from the Mac Davis intro music to Disney's 'Robin Hood.'

oh, wait, it's kinda still around

https://hamster.dance/hamsterdance/

[ahalpert]

lol wtf - that hamsterdance soundtrack is a riff on the soundtrack to Disney's cartoon Robin Hood from 1973....I loved that movie as a kid

starts at 0:22:

[QuickHitRecord]

The original "hampsters" have escaped and they seem to be multiplying: