In this technology-driven era, peopleís lives are attached to their mobile phones.
Through some clicks, people can search and buy almost any products they need
quickly. Eye-catching visuals and online content marketing can be seen as the
strongest tools to stimulate the buying decision of customers. As for real estate
business, a picture might be worth a thousand words. It creates the best visual flow for
buyers to imagine their potential homes easily. Visually striking photographs make
people want to take out their phone to call you and see your home in person. So, how
do you make a good impression with your real estate photos? To help get you started,
here are a few useful tips to take better photos of your home.

Before your photograph

- Declutter and stage your home: Please make sure your house is clean and
refurbished. Clutters in all rooms and the yard should be removed. Personal
belongings and kitchen utensils should be also out of sight. You can set up a
vase of fresh flowers, a bottle of wine with some glasses on the table or hang
nice pictures on the walls to light up the photos. By doing this, your rooms
finally look more spacious and appealing.

- Invest in equipment: A digital SLR camera with a large sensor for a wilder
field of view and high quality is worth investing. Furthermore, a wide-angle
lens, a tripod and flash should be added on, which lets you capture more of
each room with a high level of detail and depth.

- Walk around the house to find the best angles to shoot the photos: Getting
a feel for the space before picking up the camera will give you an idea of how
you want to shoot it. Additionally, it lets you know which spaces are ready for
you and which room may need a few more minutes of tidying up.
While you photograph

- Pick the time of the day most suited to your property: Ideally, sunny days
are much preferred and beneficial for shooting. Furthermore, which direction
your house faces helps to point out the best time to capture your house:
 A home site facing east is best to be captured in the morning.
 A home in the west orientation is best captured in the afternoon.
 A home facing north can be ideally captured from 10:00 am to 2:00 pm
 A house oriented south is best shot in the morning and at sunset.

- Lighting: Natural light window and interior lights should be used wisely in
order to reduce contrast between the interior and exterior. Exterior shots should
be captured in the morning, when the sun is shining in front of the house. As
for interior shots, we take advantage of light window. However, too much
natural light coming from windows creates contrast between the interior and
exterior. In such case, please close your windows at least partially.

As for a large room or dark room, where natural light and the lighting fixtures
arenít enough to brighten up the entire space, using a flash to light up the
interiors is recommended. Bounce the flash against your light on the ceiling or
on walls, if there are darker areas in the space. Bouncing your flash makes the
light softer and reduces harsh shadows.
Although a flash adjusts brightness and contrast, it canít entirely make the
lighting of your picture perfect. In such case, HDR techniques will help remedy
shadowy corners and bright windows, properly exposing all parts of the space.

- Angles and the position of camera: The wider the shot the better. A wide
angle to shoot the exterior of your house is much preferred because it shows the
depth and a comprehensive overview of your houseís architecture. For smaller
houses and rooms, the doorway is likely to be the only spot to capture the
whole room. Capturing three walls into the shot helps your potential home
buyers easily visualize the height and space of the room. For a large room with
windows, a spot in which bright windows are angled more than 45-degrees
away from center of the camera lensí field of view is highly recommended.
The highlight of the room or interesting architectural details like a
corridor/ceiling that add to the value of your property should be shot.
The height of camera is also important. Capturing photos at chest height gives
viewers the most accurate perspective as it makes them feel like they are in the
house. Additionally, at chest height, you can capture the right amount of details
in a room. We have balance in room details between the ceiling and floor.

- Number of photos: 1-2 pieces of photos with different angles showing the
beauty of architecture and entire view of the rooms are more appealing to
viewers. 2 wide-angle shots of each bedroom, the kitchen, and the living room
are sufficient. 1 photo of the bathroom is enough unless itís incredibly beautiful
or spacious. For the backyard or front of your house, we could take 2-3 photos
to show off the splendor of facades.

After you photograph
Reviewing the taken photos is as important as the steps above. The final result
should always be a selection of the highest-quality photographs. Through this
process, we also find out errors in each photo. Retouching is the final step to
get all chosen pictures perfect. Editing soft-wares and online photo editing
give your photos a more professional touch. Most importantly, it saves
time in shooting again or re-decorating your house for another shoot.

A good impression through photos realistically taken and carefully edited can make an
impact on the buying process and could set the selling price higher. Investing in a
value-added photo shoot can also help quicken the buying process. These tips along
with careful preparation before photographing is very useful in better portraying and
helping your home sell more successfully.