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    No one is surprised that point-and-shoot cameras are dead, and few people lament them. But if that means you can't stay in business, well that just don't make no sense. There are plenty of companies, in a variety of fields, who make a healthy living making things only for a narrow slice of the population, usually professionals of some sort: Vulcan ovens for chefs, Caterpillar construction machines (no one is buying those for their home landscaping projects), those sadistic companies that make tools for dentists. I bet they don't sell as many dental drills as Oral-B sells toothbrushes, and yet they seem to be doing fine (unless someone knows something I don't?)

    There is still plenty of money to be made from professional cameras, from mirrorless to shoulder cams. The market has never been so big, what with Youtubers and all. Not to mention that there are about 2 billion more people in the world than there were a few decades ago. And the proportion of customers is bigger too. Countries that used to be labelled "third world", who weren't your customers at all, have developed into societies where people have money to buy luxury goods like cameras (Brazil, India, etc.)

    And I'm still rooting for someone like Ikonoskop, AJA, or Digital Bolex to try again. Come on, it's easier than ever. You can use a nice CMOS from Sony (preferably global shutter) and record RAW to SDExpress. You don't have to invent your own media anymore.
    Last edited by combatentropy; 08-13-2020 at 11:00 PM.


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    Quote Originally Posted by combatentropy View Post
    . There are plenty of companies, in a variety of fields, who make a healthy living making things only for a narrow slice of the population, usually professionals of some sort:
    A "healthy living" is a relative term. Big companies are allergic to shrinking (every business is). Who knows if they can sustain their operation if they decrease production and start to lose economies of scale. It could be a death spiral. Especially since their customer base will only buy if they have faith that the company will stick around and keep cranking out pro products

    Blackmagic is interesting as a small camera company. I wonder what their sales volume is. But now they're going public, presumably as part of a strategy to scale up and increase volume


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    Quote Originally Posted by ahalpert View Post
    ... Interesting that Nikon going for "pro-hobby" which is sort of a contradiction in terms. Anyway, I dont see why hobbyists don't want to buy the same cameras that pros do. What does a pro-hobby offering look like. (Maybe spurts of 8K RAW video actually since it's not so useful for pros but you can do something with it. That definitely seems like a hobbyist-friendly feature come to think of it)
    I read it as a "pro AND hobby" rather than half-pro/half-hobby, i.e., Nikon wants to concentrate on the mid-to-high end models, which would range from Z6 to Z8 and/or Z9 (which has been bandied about but not yet released). The problem with doing the high end photography only is that it's a very small portion of the market and that is contested by Sony and Canon. And Nikon is allotted a slot similar to Olympus. Which didn't work too well for Olympus and isn't likely to work well for Nikon either.

    Quote Originally Posted by combatentropy View Post
    There is still plenty of money to be made from professional cameras, from mirrorless to shoulder cams. The market has never been so big, what with Youtubers and all. No one is surprised that point-and-shoot cameras are dead, and few people lament them. But if that means you can't stay in business, well that just don't make no sense....
    Culturally, it's very difficult for the Japanese to shed their logistical/corporate tail. Nikon wants to cut half a bil from its fixed costs, which might mean that all it's got left is rebadged Sony product with a Z-mount. And that isn't going anywhere.

    Nikkei quotes the same line about the competition being the enemy but cartel is essentially central planning, which is not responsive to a market economy.


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    https://www.43rumors.com/jip-press-t...ed-by-mistral/

    A regular poster at the 43Rumors is fluent in Japanese and translated the whole JIP release (with some add-ons from another source?). I'd say the prognosis is still negative (there, stole a line from Larry David) unless they slip out of cartel's control.


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    Funny that they mention the 4/3 sensor as being something to leverage when it looks like Panasonic may end up ditching it for something larger. Not much going on in the Panny GH line right now, but work seems to be happening in the S line. Full frame, APS-c/h, MFT who knows but full frame is gaining popularity with everyone but point and shoot right now, and APS is deemed "lowly" even though Fuji seems to be doing really well with it.


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    Fuji is ding well with APS-C because there's scarcely any competition there.

    Panasonic said that GH-6 is "being worked on" but, meanwhile, Sigma is disappointed with the L-mount speed of adaption (aka sales figures).

    And, to sum up the sad state of the whole industry, Tamron has decided to shut down its factory for the time being. They're blaming Covid. They should be blaming the cartel.


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    Also,

    One of the biggest challenges shooting with Olympus is the poor codec options.

    This changes things

    https://www.atomos.com/press-release...ninjav-release

    JB
    John Brawley ACS
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    www.johnbrawley.com
    I also have a blog


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    According to Nikkei, Panasonic might restructure its camera business. Off hints given in interviews, they might get into co-development. Of course, they've been buying sensors from Sony for a long time already.

    Sigma's CEO says that he expects the unit sales to bottom out at the old analog/film days of roughly four million units annually. He didn't mention that the old analog cameras did not have to compete with smartphones.


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    So, a couple of weeks ago, Canon announced a 1/3rd" 12 MPX, 100M-400mm (FF equivalent) PowerShot Zoom. So far, it's selling in Japan only for about $300. And the funny thing is that Canon went onto the Kickstarter to fund it.

    https://petapixel.com/2020/09/14/can...ocular-camera/

    Now, sub a 12 MPX sensor for something in the 40 MPX neighborhood, which have long been available on smartphones and don't cost much more (camera modules of that quality are sold for around $20), and Canon might have a hit on its hands.


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    Quote Originally Posted by DLD View Post
    Sigma's CEO says that he expects the unit sales to bottom out at the old analog/film days of roughly four million units annually. He didn't mention that the old analog cameras did not have to compete with smartphones.
    I think they've known or been planning for this for a long time, and that is why they delayed several features that could have been available ages ago. They've always known that sales would return to pre digital times (or worse, depending how cellphones advance).

    But to me, this should have been a reason for them to not cripple or hold back. just technology moves so much faster, there is always something worth upgrading for.

    Idk, 2020 represents finally mirrorless has hit a certain baseline type of bare minimum specs, after a decade of crippling beyond sanity, to now kind of sort of looking like a viable film replacement.


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