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    #11
    Senior Member Samuel H's Avatar
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    This is the nofilmschool article mentioned earlier.

    I also think they're using strong lights for fill in that Apple ad. I can't afford that, but if the shot is not particularly wide a bounce will work very well. Actually I think a 180cm (6') foldable reflector is one of the first things any beginner should buy. Mine is a 7-in-1 (white, black, gold, silver, green, blue, and diffussion) and it sells for $64 right now (amazon link) (yes it could be a lot better, specially for greenscreen, but it could also be a lot more expensive).
    Last edited by Samuel H; 11-04-2016 at 05:03 AM.


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    #12
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    Quote Originally Posted by DLD View Post
    Paste the link into the "film strip" icon (second from the right, next to the "quote" icon).
    I did that both on my iPad and my Mac, still didn't work for some reason...
    As to the "Blade Runner" Deckard /Rachel interrogation scene - a few years ago, someone tried to copy it shot for shot just to see if one could do it on a budget. I can't find the links now. It was on NoFilmSchool site.
    Think I vaguely remember that, thanks for reminder!
    Sony NEX-FS700R | A7S | Odyssey 7Q+ | Atomos Ninja V
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    #13
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    Quote Originally Posted by DPStewart View Post
    Oh, you wicked person.....
    Don't even BRING UP Blade Runner.
    I know many career cinematographers and lighting designers who feel they could die happy if they could ever just once hit some of the marks that Blade Runner hit.
    Yes, I always say that I won't call myself a cinematographer until I've shot something that is close to Blade Runner. So I guess it will be a while ;)
    Sony NEX-FS700R | A7S | Odyssey 7Q+ | Atomos Ninja V
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    #14
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    Quote Originally Posted by JPNola View Post
    Envious of how spots like this can shoot in such high contrast situations and have it look so damn good.
    This looks like it was shot in RAW format, exposed to retain the highlight detail, then processed in post to lift the shadows with little effect on the mid-tones and hightlights. Once you had the contrast you were looking for you would apply a grade to get the color you are after. Does not look like rocket-science with the right gear.


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    #15
    Senior Member JPNola's Avatar
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    Quote Originally Posted by Grug View Post
    Not sure I follow you guys, that Apple commercial's been shot in direct sunlight. Frontal direct sunlight isn't a particularly high-contrast scenario. It's backlit situations where you'll stress the dynamic range of the camera.
    Freeze the Apple spot at the :21 mark. The girl is backlit yet the image isn't contrasty. And you don't see any huge fill source in her eyeglasses.

    So, in agreement with what others said, the look is achieved with...

    * higher end cameras like ARRI or RED

    * post-grading

    I don't do post so I haven't the slightest clue as to the various techniques, terminology, or software.



    Here is another Apple spot that I found particularly nice and wish I'd shot...



    You may not like Apple and you may find some of their ads pretentious, but you gotta admit their ads are often highly "cinematic" and visually stunning.
    Big sources matter.


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    #16
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    Quote Originally Posted by JPNola View Post
    Freeze the Apple spot at the :21 mark. The girl is backlit yet the image isn't contrasty. And you don't see any huge fill source in her eyeglasses.
    Even modestly budgeted commercials can afford VFX to remove unwanted reflections, let alone Apple! Can't say for sure but she looks pretty front-filled to me (the slight shadow of her left leg against her right, and the overall skin tone).
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    #17
    Senior Member rsbush's Avatar
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    I wish I shot this.
    Last edited by rsbush; 11-08-2016 at 12:03 PM. Reason: embedding video


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    #18
    Director of Photography TimurCivan's Avatar
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    Quote Originally Posted by JPNola View Post
    I wish I'd shot this...




    Envious of how spots like this can shoot in such high contrast situations and have it look so damn good. Just how DO they accomplish that?


    your turn now
    Fill light, giant silks to block direct sun, edge lights.
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    #19
    Director of Photography TimurCivan's Avatar
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    Wish I shot this:

    https://vimeo.com/17487040

    One of my favorite iconic videos.

    Here is another I wish I had a hand in: NSFW

    Shot by The late Harris Savides
    https://vimeo.com/3554226
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    www.timurcivan.com 917-589-4424


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    #20
    Senior Member Run&Gun's Avatar
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    Maybe I'm just getting old and nostalgia is setting in, but music videos from "back in the day" seemed so much better. So much more production value. So much more professional. So much larger and with more scope. Until they closed down a few months ago, I worked out at Gold's and they had monitors up all around playing videos constantly and every damn one of them seemed like it was shot in a 20'x20' studio, half of them green screen, or literally in a closet.


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