Well not quite a 'communist country'... the photographer, Alberto Korda, who took the 'iconic' picture of Che Guevara, allowed/ignored general 'use' without licensing of that image... but did take the ad agency that supplied Smirnoff with the image to court on their 'commercial' use of the image.
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However, Korda did not want commercialization of the image in relation to products he believed Guevara would not support, especially alcohol. This belief was displayed for the first time in 2000, when in response to Smirnoff using Che's picture in a vodka commercial, Korda claimed his moral rights (a form of copyright law) and sued advertising agency Lowe Lintas and Rex Features, the company that supplied the photograph.[17] Lintas and Rex claimed that the image was in the public domain. The final result was an out of court settlement for USD $50,000 to Korda,[18] which he donated to the Cuban healthcare system, stating "if Che was still alive, he would have done the same."
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07-27-2012 10:38 AM






