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    Sony NAB 2011 Press Conference LIVE Coverage
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    Steadi-Guru mikkowilson's Avatar
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    Sony reveals new high-end 8K sensor Digital Cinema camera, 3D camcorders at NAB 2011



    LAS VEGAS, NV; - Sony held it's NAB Press conference at 2:30pm Sunday at Las Vegas Convention Center.

    First Sony touched briefly on the effects of the March Earthquake in Japan, where the company is based.
    Sony employees reportedly escaped relatively unscathed; however HDCAM-SR tape, which is made in Sendai, Japan, production was halted. Sony expects to have production back online early this Summer.

    The company reported new partnerships across many areas of broadcast production; including a new HD (and 3D-ready) production facility for Austin City Limits, and expanded adoption of their XDNEWS & HDXchange newsrooms management solutions. Plans were also announced for the first 3D broadcasts of the Wimbledon Tennis Championships to theaters this coming Summer.

    3D Demo footage was shown from a slew of productions, including material for newly launched 24/7 "3NET" channel that went on air February 13th as a partnership between Sony, Discovery and IMAX. ESPN-3D was also highlighted with a 3D demo reel; and then in what can only be described as well orchestrated timing, live 3D coverage of the 2011 Golf Masters Championship from Augusta, Georgia, was shown briefly on the main screen. After the press conference, the live coverage was resumed to the joy of a portion of the attendees.



    Big product announcements were primarily in cameras.

    Sony now joins the 3D camera market with their first 2 professional 3D camcorders. The PMW-TD300 shoulder mounted, and the HXR-NX3D1 "hand-held" models. Specifications for the cameras are available on Sony's NAB Website: http://pro.sony.com/bbsccms/ext/Broa...uisition.shtml



    On the 2D front was Sony's new F65 camera; displayed on stage for the first time. The 4K high end production camera has 8K sensors and records a 16-bit RAW signal to the new SRMASTER hybrid tape and solid state format. 1TB Flash Memory cartridges were also out for show.



    Sony also unveiled a new "TRIMASTER EL" line of production monitors based on OLED technology: PVM-740 - A compact portable 7" unit; and larger 17" and 25" units as both "Master" and "Professional" models: BVM-E170 & BVM-E250 and PVM-1741 & PVM-2541, respectively.




    - Mikko
    Mikko Wilson
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    +1 (907) 321-8387 - mikkowilson@hotmail.com - www.mikkowilson.com


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    First up; Earthquake effects.

    Production of HDCAM-SR tape expected to resume this summer.

    - Mikko
    Mikko Wilson
    Steadicam Owner / Operator - Juneau, Alaska, USA
    +1 (907) 321-8387 - mikkowilson@hotmail.com - www.mikkowilson.com


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    Large growth for Sony in spots production solutions.

    - Mikko
    Mikko Wilson
    Steadicam Owner / Operator - Juneau, Alaska, USA
    +1 (907) 321-8387 - mikkowilson@hotmail.com - www.mikkowilson.com


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    Austin City Limits now being produced in a new state of the art Sony made facility. "Delivering a better product to our audiences".
    New facility is ready to be upgraded to 3D.

    - Mikko
    Mikko Wilson
    Steadicam Owner / Operator - Juneau, Alaska, USA
    +1 (907) 321-8387 - mikkowilson@hotmail.com - www.mikkowilson.com


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    XDNEWS & HDXchange newsrooms management solutions in use at stations across the country.

    - Mikko
    Mikko Wilson
    Steadicam Owner / Operator - Juneau, Alaska, USA
    +1 (907) 321-8387 - mikkowilson@hotmail.com - www.mikkowilson.com


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    3NET 3D channel went live on February 13th as a partnership between Discovery, Sony, and IMAX as the first 24/7 3D Network.

    Showing some 3D demo footage on "home" sized TV monitors at the sides of the auditorium.

    - Mikko
    Mikko Wilson
    Steadicam Owner / Operator - Juneau, Alaska, USA
    +1 (907) 321-8387 - mikkowilson@hotmail.com - www.mikkowilson.com


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    ESPN 3D Demo running on the big screen. Lots of impressive 3D sports footage.
    ESPN 3D is also going 24/7, with Sony as their primary technology sponsor.

    "Just like being there, but no problems with parking."

    - Mikko
    Mikko Wilson
    Steadicam Owner / Operator - Juneau, Alaska, USA
    +1 (907) 321-8387 - mikkowilson@hotmail.com - www.mikkowilson.com


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    Sony now showing a LIVE 3D demo of the Golf Masters going on right now.
    Disappointment from audience when it fades out back to the presentation.

    - Mikko
    Mikko Wilson
    Steadicam Owner / Operator - Juneau, Alaska, USA
    +1 (907) 321-8387 - mikkowilson@hotmail.com - www.mikkowilson.com


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    Professional 3D cameras from Sony announced:
    PMW-TD300 - Shoulder mounted
    HXR-NX3D1 - Handheld

    No further details mentioned.

    - Mikko
    Mikko Wilson
    Steadicam Owner / Operator - Juneau, Alaska, USA
    +1 (907) 321-8387 - mikkowilson@hotmail.com - www.mikkowilson.com


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    A lot of Tiger Woods fans out there are anxious to see him win today.


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