New Avid studio -- best deal ever?

[jordy2324]

So the recently released version of Avid Studio has Magic Bullet Looks?

So for $169 I can get an editor that I'll probably never use (I have FCP and Premiere) but has $399 Magic Bullet included?

Am I missing something here?

[DaveD]

I think Avid is pretty desperately trying to cling to their market share. I also imagine (though this may be way off) that they make more on hardware than software.

I wouldn't write Avid off so quickly, either. Because it has a reputation of being less accessible to consumers, there are those who think "real editors" use Avid. Even though it isn't true, I keep Avid on my website and resume so I don't lose business.

[jordy2324]

More importantly..... Magic Bullet Looks for cheap!?
Haha.

[dop16mm]

Looks cool, bringing the AVID name to the consumer products line, as an upgrade path from the pinnacle stuff, which they've owned for a while. If the interface is like the real thing it would be interesting to learn on, unlimited tracks and all the plug-ins should make it a real value. No mention of if or how it handles 24p or multiple resolution/framerate timelines. Lack of pro codecs indicates its market position, but may be good enough for a lot of users. Very consumer oriented specs, No mention of DNXHD support. Finally a Final Cut Express level program for windows. This plus Lightworks free could be something to play with.

Even if you're a long time Mac FCP guy like me it would be cool to build a cheap windows box and slap an AVID sticker on it.

[mr bill]

This looks like a pretty cut down version of the editing software, and be advised that avid uses avx format plugins - what works on an avid platform may well not work in fcp

[jordy2324]

but it should handle h.264 Prores 422 exported out of FCP, right?

I'm thinking I just might do my regular editing in FCP, export, and use the "Avid" just for Magic Bullet Looks....

[jordy2324]

And this is my lack of Avid knowledge..... but is it Windows only?

[DaveD]

No, Avid is windows and mac. I'm not sure if the deal applies to both, though.

[Jason Adams]

No, Avid is windows and mac. I'm not sure if the deal applies to both, though.

Avid's pro line is MAC/PC their consumer line is PC only. Avid Studio is the consumer product. An update of Pinnacle.

[jordy2324]

So will the "Studio" version be available on Mac?