Editing feedback on this 15 second piece (product sizzle)

[Charli]

I would have liked to seen one close up of one product, we never get that, we get the masses. There's no one "star" which I don' t know if it makes sense in a commercial, but just a couple, three seconds of one product where I can "read" the whole name on the bottle would work for me.

[Jordan Scott Price]

This video makes me think of the act of lighting a match - if that makes sense.

It starts out big and sizzly, and then it calms down considerably in relation to the opening few seconds.

Maybe open a little slower, like the back two-thirds of the video now, and then bring us some flashing of the brand and logo.

Could just be a personal taste thing, though.

[Noel Evans]

Just an opinion norm, but I think the issue is with the music. Just cant see it hitting the target market well. I think a change of music will change the whole feel when its cut for a different sound.

[Norm Sanders]

Damn! No unison in the voices here, since the changes. Hmmm, will ask about the music to the client, as I've wondered that myself.

Charli, just a 15 second spot, so not too much time to dedicate to anyone product, and not sure it would be too beneficial unless it was more of a spot about just that one product, so details about it could be gone into like the traditional Mabeliene (sp?) commercials, etc.

[Doc Bernard]

Hey you asked for input, and you are getting it.........

LOL, be careful of what you ask for......you just might get it.

EDIT: I agree with Noel........the music should be re-thought. First, it sounded too......home-MIDI generated. Non-dimensional, if I am desrcibing it right. Second, the vid didn't match the music.

Lastly, make the music sound like an entire composition. Add layers and dimensions to it. It needs to be a 15 sec. song, not a clip of something longer of a few tracks.

[groveChuck]

I didn't feel the music either, and I don't know if it's worth making editing suggestions if the music's going to change, but-
The quick cuts were definitely too much.
Maybe ramp up one shot for some spice without the image changing?
Nice product shot set up!

[Norm Sanders]

Thx, guys....it's on hold at the moment, as I've got a paying gig that's taken precedence, and the client hasn't gotten back to me on any changes yet. I'd LOVE to find something that's got a good 15 second kick/song, ideas on where to look for royalty free stuff like that? I guess I could inquire with a couple of composers I know as well on that end.

[Rippie]

I must be getting old (38)
because the boring version is still too much for me as far as flashes and bouncing around is concerned. (and I love fast cut pieces)

[Everts]

I would have liked to seen one close up of one product, we never get that, we get the masses. There's no one "star" which I don' t know if it makes sense in a commercial, but just a couple, three seconds of one product where I can "read" the whole name on the bottle would work for me.

+ 1
I dont mind fast edits but there has to be a moment where the viewer can breathe.
after settling from a seizure !

[Hawk Teflon]

I have a fever ... and the only cure is more strobing!

Ok, but seriously, I think the music is what's making me flinch.