we made a commercial for a car dealer that used the word "Truck" in place of "F---". It aired during the pre-game show of the Super Bowl and by the following morning we already had 11 complaints. I don't know how many complaints there have been since then but there have been A Lot. Including several made directly to our office. So we made this specifically for the complainers.

http://www.mtmansfieldmedia.com/roug...ruckinFord.wmv

here's the first spot that got all the complaints: http://www.dvxuser.com/V6/showthread.php?t=123615