we made a commercial for a car dealer that used the word "Truck" in place of "F---". It aired during the pre-game show of the Super Bowl and by the following morning we already had 11 complaints. I don't know how many complaints there have been since then but there have been A Lot. Including several made directly to our office. So we made this specifically for the complainers.
here's the first spot that got all the complaints: http://www.dvxuser.com/V6/showthread.php?t=123615
Thread: Truck You Part 2
Results 1 to 10 of 12
03-03-2008 11:26 AMwww.elmatadorfilms.com
"There's a lot to be said for making people laugh. Did you know that's all some people have? It isn't much, but it's better than nothing in this cockeyed caravan."