How to fund a project with sponsorship

[TuffGong]

I have an opportunity to produce a project for a log home builder who wants to make an instructional / work in progress video of a home he is going to build this spring and summer.

He has relationships with many manufacturers in his field and has all of the products picked out that will go into this new log home. These manufacturers are who we will target for sponsorship dollars.

What I am trying to do is figure out how many sponsors we need or should have, how much we should be asking for each type of sponsor (title sponser etc..), and what info I should have before we approach our first potential sponsor.

Producing the video content is the least of my worries. We want to pre-market the idea and be able to fund the entire project through sponsorship dollars.

Anyone have experience in this?

[Prairieboy]

The most important thing to bring to potential sponsors is target audience research. They will want to know who is going to see this, how they are going to see it, and how many. Those are the things that will attract them. If you have that it will be very easy for those companies to figure out if it is worth their investment.

[rightfrog]

I agree that audience research is important but another thing that I've found sponsors are looking for is the quality of the product that is going to be released.

It might not hurt to shoot a 2-3 minute segment from your video to show off...just to give them an idea of what it's going to look/sound like. If it looks good enough, it might get them excited enough to put more money in.

--Christian Remde

[TuffGong]

great point. That would help to have a little demo material to show the concept / look / and sound.