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    #11
    Still Alive Mod Jack Daniel Stanley's Avatar
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    Top two.

    One of the few that had an argument about the product that was tied to the plot of the ad.

    Looked amazing.

    Would have liked to more clearly establish the white guy. Maybe with a medium close for "30 seconds till the cops come". The narrative was there but slightly confusing for me I think due to the fact that I thought I was supposed to be following / thinking about / remembering what the black guy was doing because he is set up as the main character of the spot due to him performing the bulk of the action and how long the camera holds on him at the very top ... so I think the other guy should have been getting the money or at least have a medium of him in that scene that lingered, or have cuttaways of him watching the black guy empty the drawer, either of which would have suggested that I follow / think about / remember what the white guy was doing. As it was, the focus shift in the middle put me out of it a bit.

    But very well done and as I said, top two. Going back and forth between this and Doug Spice's Zombie chase. Both were ambitious and polished, but I think yours a bit more so in both categories. His was so clear and simple though. Weighing how much of a ding the main character confusion was for me against the rest of the commercial's excellent qualities. Tough call.

    Excellent job.
    Last edited by Jack Daniel Stanley; 08-03-2007 at 12:07 AM.
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    #12
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    I really liked this one, but I have a few questions...


    It looks like a well planned piece, but why does the Kinetica bottle look like a last minute thing?

    They are three different color choices in the ad. First the blue that's starts it off then it is also in the elevator. Then that look in the hallway and tunnel. Finally the outside look. Were these looks a stylistic choice? I understand the difference between the color choice between inside and outside, but I can't figure out the motivation for the other two. Are they separating the mood/feel of the two characters?

    F.Y.I... I'm just trying to get my understanding of lighting down so that's why I want to hear more.


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    #13
    Senior Member Solomon Chase's Avatar
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    Quote Originally Posted by LynchMob View Post
    I really liked this one, but I have a few questions...


    It looks like a well planned piece, but why does the Kinetica bottle look like a last minute thing?

    They are three different color choices in the ad. First the blue that's starts it off then it is also in the elevator. Then that look in the hallway and tunnel. Finally the outside look. Were these looks a stylistic choice? I understand the difference between the color choice between inside and outside, but I can't figure out the motivation for the other two. Are they separating the mood/feel of the two characters?

    F.Y.I... I'm just trying to get my understanding of lighting down so that's why I want to hear more.
    The different color schemes weren't totally intended, but because of mismatches in natural lighting and white balance, each shot has been skewed very "cold" or very "warm".

    For example, the edge lighting on the first few shots was very blue, and the lobby was all tungsten, so I tried to make it look on purpose.


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    #14
    Still "Senior Member" Gord.T's Avatar
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    It didn't work for me sorry. Great visuals and audio though.
    Storywise it didn't tie in together enough. Just didnt make sense.
    Keep Focused... didnt buy it. It's all there. Didn't buy the script though.
    Just my 2 cents.

    Ya know alot of you guys can shoot and edit pro stuff. I think writers are often overlooked.


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    #15
    Still Alive Mod Jack Daniel Stanley's Avatar
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    Hey Raptor buddy ,

    My 2, the conceit and script for this was excellent. Maybe the script could have been a tad clearer, but I don't know I think it was more directorial and editing. But the conceit - two bank robbers, one drinks the pump you up energy drink that makes you jittery and freaks out and gets arrested, while the other drinks water (possibly enhanced?) and has energy but is able to keep his cool and waltz out of the bank is a great conceit.

    I think it came down to misleading coverage in the opening moment and how the product was featured or not featured that caused the story and product to get lost. ... IMHO ... And I am talking just a few subtle adjustments as to what we saw and how we are lead through it. Won't go into detail again but if you are interested, see my post at the top of the page.

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    #16
    Senior Member dougspice's Avatar
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    Looks great, and a nice concept! I have to agree with some of the comments that you bit off a little too big a chunk for the time allowed. As a 60-second spot this would be sizzling. In 30 it's a little rushed and confusing. I agree with Jack that the most confusing aspect is the switch in character perspective.

    Nice stuff, though. One of my favorites.

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    #17
    Still Alive Mod Jack Daniel Stanley's Avatar
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    Quote Originally Posted by Solomon Chase View Post
    The different color schemes weren't totally intended, but because of mismatches in natural lighting and white balance, each shot has been skewed very "cold" or very "warm".

    For example, the edge lighting on the first few shots was very blue, and the lobby was all tungsten, so I tried to make it look on purpose.
    This worked well for me and seemed completely intentional and I think helped clarify the narrative and made it easier to follow for the middle act ... one world for the good drink ... one world for the bad drink, each represented with contrasting color grading - seemed like a wwell executed choice that helped tell the story.
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    #18
    Fest Master Larry Rutledge's Avatar
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    I agree, this was very ambitious and for the most part well pulled off. There is the slight confusion which Jack refers to and I think his solution, of giving a little more up-front attention to the "Kinetica" robber would have sold this completely.

    Very well done!!

    I'm surprised no one has mentioned the "DVX Bank" on the elevator doors. Either he was very bold and painted that on those doors, or is really good at motion tracking, or got very lucky and lives near a bank called DVX Bank


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    #19
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    I enjoyed the cinematography. You have one of my 3 votes.


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    #20
    Senior Member Aaron Marshall's Avatar
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    You also have one of my 3 votes. I thought this ad was great.

    Awesome work!
    Music & Film : noct.us | Last.fm | Vimeo | isara.com


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