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    Gato Loco / Kinetica
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    Senior Member cinealma's Avatar
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    LEFT COAST AD JOURNAL

    The "Who" Behind the "Where"

    Los Angeles, CA - "Where's my Kinetica!?"

    You've seen the billboards. There's more of them out there than 7-11's. But what the hell is "Kinetica"? Attempts to contact the highly secretive company have failed. The company's "headquarters" is a small building on the Sony lot. We can make out people moving about inside through the limosine-tint windows, but nobody ever answers the door.

    An online bank? A car insurance company? High colonics in a pill? Who knows. But we do know the "who" behind the billboards.

    Advertising newcomer Gato Loco, a division of Cine Alma Pictures, is behind the Kinetica billboard campaign. We have also learned that Gato Loco will be producing a number of planned network television commercials for the mysterious company. Filmmaker and Cine Alma founder J. Anthony Gonzales will be writing and directing the 30-second spots. Confirmed cohorts include Signature Production's own Brandon Rice and award-winning composer Herman Witkam.

    "The first spot cycle will start on August 1st. This is our first real ad gig, so it's kind of a sink or swim situation. I'm looking forward to working with a number of talented and creative people," Gonzales said.

    Gonzales could neither confirm nor deny any guess as to what Kinetica actually is, but he did have this to say about the first television ad, "It's kind of like Jean-Claude Van Damme meets Gort as sponsored by Huggies."

    Of course the question everybody wants to know is, will the commercial be in color?

    "All my stuff is shot in color," Gonzales replied with a smile.

    What about a talking dog?

    Gonzales simply answered, "Woof."

    We can only imagine what Gato Loco and Kinetica have in store for television. God help us all.



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    ***** Behind the Scenes *****
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    Senior Member cinealma's Avatar
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    "The Wild, Wild, WILD, West"
    Kinetica :30 Commercial
    dvxuser.com AdFest 2007


    CREDITS:


    J. Anthony Gonzales (cinealma)- Everything but music
    Herman Witkam (Herman Witkam)- Music

    CAST (in order of appearance):

    Jim Crawford
    Sam P. Whitehead
    Aidan Gonzales
    Andrew Gonzales
    Mickey Goldstyn
    Tom Marshall (tommyinla)
    Last edited by cinealma; 08-01-2007 at 10:38 AM.



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    #3
    Producer Mod Brandon Rice's Avatar
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    HA HA nice
    Please subscribe to my YOUTUBE CHANNEL to see all of my projects.

    New short film THE APPOINTMENT now available to see!


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    #4
    Senior Member kyle.presley's Avatar
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    Lost...
    Yeah, the village called; they want their idiot back.


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    #5
    Senior Member gabrielflorit's Avatar
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    oooo Jean Claude Van Damme. maybe Kinetica is special whitey-tideys for those of us that can do the splits.


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    Still "Senior Member" Gord.T's Avatar
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    For a second there I considered a grow operation but...

    Nice keying on the billboard. Could maybe put in a bigger sky though.
    Just read a tut for AE expaining how. I dont use AE but I saved the link for the vid tut if you want it.

    But I'm biting. What is in that building?
    edit: ~building is not in story?~.


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    Senior Member cinealma's Avatar
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    UPDATE: Draft#3 (and probably final draft) of script is complete. We have a location secured, but it's not my first choice. I'm probably going to have to make some compromises but that's life.

    I hope everybody's projects are coming along as well.


    Cheers!



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    #8
    Producer Mod Brandon Rice's Avatar
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    Cool stuff John! Can't wait to shoot this one! I think that we can make it work, even with the 2nd choice location!
    Please subscribe to my YOUTUBE CHANNEL to see all of my projects.

    New short film THE APPOINTMENT now available to see!


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    Senior Member cinealma's Avatar
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    I think so, too. Hey, after all, we're filmmaker's damn it!



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    #10
    Producer Mod Brandon Rice's Avatar
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    Quote Originally Posted by cinealma View Post
    I think so, too. Hey, after all, we're filmmaker's damn it!
    Absolutely!

    Or.... in this case... commercial makers!
    Please subscribe to my YOUTUBE CHANNEL to see all of my projects.

    New short film THE APPOINTMENT now available to see!


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