What is everyone planning todo?

[myfriendimage]

Just out of curiousity, the people that are planning to buy this camera. What are they planning to use the 4k imaging for?

[Jannard]

myfriend, you keep bringing this up, so why don't we ask the real question? What are the buyers of this camera going to do with the ability to shoot 4k, 2k, 1080P and 720P all with 35mmDOF?

[myfriendimage]

myfriend, you keep bringing this up, so why don't we ask the real question? What are the buyers of this camera going to do with the ability to shoot 4k, 2k, 1080P and 720P all with 35mmDOF?

I seriously just want to know what is everyone gonna do with 4k if their so hyped to have it.

[mmm]

I seriously just want to know what is everyone gonna do with 4k if their so hyped to have it.

Currently I wouldn't be interested in the 4K function of the camera. I am sure some people (with higher post production budgets) would be though.

[Jannard]

Certainly 4k (by todays standards) will be used by the high end user... specifically FX shots, etc. The future, as we see it, will embrace higher data streams. The Indie or industrial shooter might prefer shooting 2k, 1080P or 720P in the meantime. No problem. But all have the advantage of 35mm DOF. If you don't see the need for this camera to shoot your kids soccer games... there are plenty of other options. BTW, what camera do you shoot and for what purpose?

[Jarred Land]

yes.. it will be interesting to see the ratio of what people come out of the gate shooting.. if they will choose a comfortable 1080 aquisition because they feel more comfortable with the workflow or if they want to push the envelope and start shooting 4k.

[myfriendimage]

I shoot with a Sony FX1 im in the buisness of stock footage, and dabbeling in the a number of things I have helped on indie films alot. But shooting nature and natural life/settings is my main focus.

Jim, you say the Indie or Industrial shooter might prefer shooting 2k, why buy your camera instead of the sony f-900?

[MarcusX]

[...] why buy your camera instead of the sony f-900?

Price, dynamic range, sensitivity, overall image quality... yes, the camera won't be available for some time, but it should outperform the f900 when you look at the specs. Even if you shoot 2k you should benefit from the downsampled 4k image.

[spencer]

The 4K isn't the only mode you can shoot in right?

If the camera has a buncha other good stuff (most appealing to me being 35mm DOF, because I know nothing of 4k, 2k, and all the sensor junk), and is like an SDX900 in price, it's still worth it.

If there's something that you want for all of the features except one and is priced well, it's not like you're gonna say "hmmm, I want it, but I don't want the ability to shoot in a higher quality later when the technology comes down in price."

I think.

[Jannard]

A thousand reasons. The F900 (which we own along with a Varicam) is a 2/3" sensor, not 35mm. It is monster expensive, heavy and has extremely limited output options. It won't shoot 60 frames progressive, etc. This camera is out of the reach of most shooters. Ours will be in reach.

[myfriendimage]

A thousand reasons. The F900 (which we own along with a Varicam) is a 2/3" sensor, not 35mm. It is monster expensive, heavy and has extremely limited output options. It won't shoot 60 frames progressive, etc. This camera is out of the reach of most shooters. Ours will be in reach.

Im interested onto your marketing scehme, I hope you know Im not trying to attack you in any way, Im just curious as to how you plan to sell this, it wont be below 10k I bet, how do you plan to turn a proffit mass producing the red camera.

[mmm]

A thousand reasons. The F900 (which we own along with a Varicam) is a 2/3" sensor, not 35mm. It is monster expensive, heavy and has extremely limited output options. It won't shoot 60 frames progressive, etc. This camera is out of the reach of most shooters. Ours will be in reach.

So, well under the price of an F900. That's heading in the right direction.
:thumbsup:

[Jannard]

....how do you plan to turn a proffit mass producing the red camera.

myfriend, 30 years ago I started Oakley with $300. We have managed to stay in business all this time because we have figurerd out how to make someting better that people need, at a price they like, and eek out a living while doing it. You'll have to trust us on this one. Just because people don't understand what we are doing and how we will do it, doesn't mean it can't or won't be done. Glad to hear you are not on the attack, I was beginning to wonder. I feel much better.

My best,

Jim

[tlorenzo]

Certainly 4k (by todays standards) will be used by the high end user... specifically FX shots, etc. The future, as we see it, will embrace higher data streams. The Indie or industrial shooter might prefer shooting 2k, 1080P or 720P in the meantime. No problem. But all have the advantage of 35mm DOF. If you don't see the need for this camera to shoot your kids soccer games... there are plenty of other options. BTW, what camera do you shoot and for what purpose?

So what you're saying is that indie filmmakers will be able to afford the RED camera? ;-)

The F900 has a suggested retail price of approx. $100.000 (w/o lens I presume) and you think that's monster expensive...

I agree with what you're saying... 4k may be well over the top for most indies (heck - even 720p og 1080p is too much for most of our systems right now) , but I guess that just having the possibility of going up to 4k will be so great for FX shots.

Jim - I'm so exited about this camera and I hope you know how much everyone is looking forward to getting more information about it at NAB.

Keep pushing the envelope!

Tony

[HDkilledFILM.]

With the ability to shoot in 4k have you cosulted with any NLE system makers about how they will handle the giant amount of data? I'm very excited to see this new camera! I've been waiting for this resolution explosion for some time....

[D_and_G]

The more apt question is - what won't you do?

The possibilities are endless, as are the derivations on people's useage for this camera, IMO.

I really can't see a drawback. All I see are possibilities. I know of several narrative projects on my shelf, that could be reinvigorated (financial-wise) if this camera lives up to the claims. Personally, I focus on the creative impetus of storytelling, but as a creative entrepreneur I am limited by certain technological paradigms. Remove some of those, and it's a bluer sky.

Which reminds me of Van Gogh. Granted, he created masterpieces using charcoal (and oils), but imagine some of his work, if he could have afforded all the cerulean (blue) oil paint he wanted (it was very expensive in his era). To me, this camera is all the cerulean blue I could want ...

Some people believe it's the limitations that create great art, and some believe it is the lack of limitations. Yet, the most efficacious strategy is to leave the choice in the artists hands. It's the democratization of the process of creation that is heartening, and out of all the arts, this medium could sure damn use it. :beer:


Cheers.

PS - Now if somebody can get me some A-list actors, who'll work for Guinness :laugh:

[Digigenic]

...why buy your camera instead of the sony f-900?
Well...below is a visual aid emphasizing one of my reasons.
It'd be kinda like asking you why you'd choose the F900/950 over the FX1?
Of course, sensor size/resolution would only address one of the many reasons one would choose, but it is a major one.
http://www.myfilehut.com/userfiles/10493/Blogger%20Images/forums%201/RED%20SENSOR%20COMPARISON%20WEB%202.jpg

[myfriendimage]

Well...below is a visual aid emphasizing one of my reasons.
It'd be kinda like asking you why you'd choose the F900/950 over the FX1?
Of course, sensor size/resolution would only address one of the many reasons one would choose, but it is a major one.
http://www.myfilehut.com/userfiles/10493/Blogger%20Images/forums%201/RED%20SENSOR%20COMPARISON%20WEB%202.jpg

I wasnt refering to the 4k, i was refering to his remark about indie and industrial users using the camera mainly for 1080p.

[roxics]

Well if I can afford it I'm going to shoot a feature with it. My second feature. Maybe my third. I might shoot one before then. But it's sort of a Romeo and Juliet type of story with a Star Wars kind of twist. Though it's not really sci-fi and doesn't take place in space or anything like that, it's more... well you're just going to have to wait and see it. But it needs to look epic. I want every frame to look like a piece of fine art photography. Amazing color and laditude (if possible). It's going to be one hell of a project to undertake, but with a little more practice and a few more short films (maybe another feature like I said) under my belt I should be able to pull it off.

I'll shoot it eventually whether I have RED or not. But I'm still writing the story and plan to work real slow on this one so I get every detail right. By then Red will probably be on the market.

[Luis Caffesse]

I wasnt refering to the 4k, i was refering to his remark about indie and industrial users using the camera mainly for 1080p.

The idea-if I understand it correctly, and someone please correct me if I'm wrong - is that even at 1080P, 720P, or 480, the image on the RED camera will be downsampled from the full 4K sensor - meaning that even when shooting SD footage you will have 35mm field of view and depth of field.

That is only one of the reasons why this camera would be superior to an F900.
Scratch that -
That is only one of the reasons why this camera WILL be superior to an F900.

[Jannard]

Luis... you are correct on all points.

Jim