View Full Version : DVX100A feature "Schism" now available on Netflix

John C Lyons
04-20-2010, 03:18 PM

John C. Lyons
Lyons Den Productions


Erie, PA, April 20th, 2010 – Lyons Den Productions is proud to announce they have partnered with Passion River Films to assist in the distribution and marketing of their feature film “Schism”. As a result of this partnership “Schism” will be available next month through Netflix, the top DVD movie rental service. Over the past two years “Schism” has won awards and played in venues from coast to coast. Shown from the perspective of the afflicted this dramatic film tells the story of one man's descent into the world of Alzheimer's dementia.

Of the film’s continued success, writer/director John C. Lyons said, “Hard work and perseverance have gotten us to this point, but now it’s truly in the hands of the consumer as the next four weeks are absolutely crucial for the film. Simply by adding “Schism” to their queues, Netflix customers across the country will not only determine the longevity of “Schism” in the rental market, but help us greatly with retailers and educational communities as well.”

Mathew Levy, Manager of Acquisitions and Marketing at Passion River Films said “We are excited to partner with Lyons Den Productions and their film “Schism”. It is an important story to be shared about the heart-wrenching effects of our loved ones with Alzheimer’s disease.” In addition to the rental market, Passion River will focus its efforts on a marketing campaign for “Schism” geared towards libraries and other academic outlets in the US and Canada. Based on demand through Netflix and in these initial markets the focus will then expand to wholesalers that supply major retailers.

ABOUT SCHISM - The 50-day production was shot at several locations in the Erie PA-area including Brevillier Village, an operational nursing facility. Past screenings have included the Edinboro Film Series, Guelcher Film Series, Zero Film Festival Los Angeles (“Purple Heart Award”), Director’s Chair Festival NYC (“Best Actor”, “Best Screenplay”), and Spirit Quest Film Festival (“Best Narrative Feature”). “Schism” was written and directed by John C. Lyons, produced by Dorota Swies and John C. Lyons, and stars Terry T. Smith, Don Kirsch, and Ruth Thoma Andrews. More information: www.schismmovie.com. IMDb: www.imdb.com/title/tt1310664.

ABOUT PASSION RIVER FILMS - Passion River specializes in film marketing and DVD distribution for unique documentaries, foreign movies, independent films and special interest titles to retail stores and libraries nationwide. Their non-exclusive film distribution business model allows producers to self-distribute their films as a way to reach major retailers and a wide audience. They also book films and talent for public performances and speaking events on college campuses across the country. For more information about their new films and events, as well as their film distribution seminars and movie marketing workshops, visit: www.passionriver.com.

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