Canon announcement 9-29-09 "one of the most important launches in company's history"

[Rakesh Jacob]

http://www.canonrumors.com/2009/09/announcement-teaser/


"During this fall, Canon will make one of its largest and most important launches in the company’s history and we hope you can attend. During a luncheon, you are invited to listen to CEO Jouko Tuouminen, Marketing presiden Monica Forsberg and trend analyst Magnus Lindkvist, talking about tomorrows trends and factors of success in the continually more digitalized everyday life."

Lot of speculation that this is gonna be a Prosumer, APS-C, interchangeable lens (EF-S), real deal Hollyfield video camera!

NOW WILL YOU STOP TAKING UP MY SLOTS ON THE 7D PRE-ORDERS? :grin:

Seriously after what they've shown with the 7D, I'm getting excited about what they have comming. I never expected Canon to be the one to set the pace! They have a video division to protect so I always thought it would be Nikon or even Pentax that would take the charge to deliver large sensor video cameras.
If this announcement is a proper video camera at a reasonable price and the 1DmkIV is a true badass... I might become a fanboy. I haven't been a fanboy in a long time, probably since the Transformers cartoon and the GoBots came out. GoBots WTF was that about, right?

[Rakesh Jacob]

But this is Canon so it could be a color printer wa..wa..wa...

[djkarn105]

Sh*t, the max on my credit card is 10,000. I'd say anything under that is a reasonable price for an ex1 w/ an aps-c sensor..

[J Davis]

Here comes the price war

[morgan_moore]

Vinc LFL in that interview on a blog did talk some stuff that is not included in the 7d

[Isaac_Brody]

It's going to be a toaster oven with built in projector that shoots 24PEE.

[Michael Olsen]

5K 24p 4:4:4 1000fps and low light sensitivity that lets you see in complete darkness.

...wonder if I'll be cancelling my preorder...

[J Davis]

Let me guess ... biggest announcement ... um ... its modular?
And they partnered with cineform RAW?

[qazwsx]

canon tablet! amirite?

[Cranky]

1) I do expect a $2K AVCHD camcorder with lens/sensor from the HF-S series (or maybe from the HV series) in the body similar to the GL-2.
2) I do expect a $6K+ camcorder with APS-C sensor, either shoulder-mount or similar to XL or EX3 (50Mbit/s MPEG-4?)
3) It would be really cool if Canon released a handheld APC-S tapeless (AVCHD? XDCAM EX? 50Mbit/s MPEG-4?) camcorder in the format similar to the current XH-A1. On the one hand, this series just have got an overhaul, so no reason for replacement. But on the other hand, Canon could simply have fooled people into thinking that it wants to continue with the A1/G1 for another 2-3 years, and then bam! here is your APS-C for about $4K. That would be da bomb.

[NoxNoctus]

If it's above $1800 I ain't interested. I'll cry, sure, but.... :-p


I'm sure it'll still have a g*ddamn buton devoted to PictBridge...

[Ryan Paige]

http://www.unbsj.ca/arts/english/jones/media/mt/hatstacy.gif

[Ian-T]

I predict another game changer!!!!

[ethan cooper]

If it's above $1800 I ain't interested. I'll cry, sure, but.... :-p

you can believe it will cost more than the 7D if they're going to toss it in a prosumer style video camera body and give it XLR inputs. I'm guessing it's in the $4,000 - $6000 range IF it's aimed at the current XHA1 market. Could be more than that if they are aiming at a slightly higher end user.

We'll see won't we.

[NoxNoctus]

I kinda lied still, I'm interested as hell in what they're cookin up, I just cant afford anything more than the 7D right now. To me, it's my golden ticket to bigger production than I've been able to do

[ChipG]

you can believe it will cost more than the 7D if they're going to toss it in a prosumer style video camera body and give it XLR inputs. I'm guessing it's in the $4,000 - $6000 range IF it's aimed at the current XHA1 market. Could be more than that if they are aiming at a slightly higher end user.

We'll see won't we.

I hope, xha1 has better OIS than hvx/hpx, better glass, better auto focus etc. tape and hdv was it's short fall for my uses.

I'm sure it's going to be a very good camera. Can't wait.

[Michael Olsen]

I kinda lied still, I'm interested as hell in what they're cookin up, I just cant afford anything more than the 7D right now. To me, it's my golden ticket to bigger production than I've been able to do

I'm in the same boat. No camera now, not a whole lot of money. In just a few months of hard work though...maybe I'll end up with this new mystery offering. Or, Jannard willing, a Scarlet :)

[ChosenPredator]

4,000 - 6,000 range is expensive so it cuts my excitement if it is around that range but at least it's something to work towards if it's blow my mind amazing.

[Digigenic]

The teaser image doesn't appear to indicate a camera of any kind.
It's a large box under a red cloth.
Sure, under the box could be a camera, but it's unnecessary.
The box would seem to indicate it's a display.
Some people were saying SSD or OLED displays, not sure.
New cameras can get a lot of hype, but this seems to be something on a much larger scale, and Canon's been trying to break into the display business for a long time. A new type of display would be a big deal for the company and the industry, a new camera, not so much.

[ethan cooper]

I kinda lied still, I'm interested as hell in what they're cookin up, I just cant afford anything more than the 7D right now. To me, it's my golden ticket to bigger production than I've been able to do


If you're willing and able to work around some of the issues of using a vDSLR then by all means you can do excellent looking work with the 7D.

[Cranky]

A new type of display would be a big deal for the company and the industry, a new camera, not so much.
Pioneer leaving display business, Canon entering it? Maybe, maybe.

[ethan cooper]

The teaser image doesn't appear to indicate a camera of any kind.
It's a large box under a red cloth.
Sure, under the box could be a camera, but it's unnecessary.
The box would seem to indicate it's a display.
Some people were saying SSD or OLED displays, not sure.
New cameras can get a lot of hype, but this seems to be something on a much larger scale, and Canon's been trying to break into the display business for a long time. A new type of display would be a big deal for the company and the industry, a new camera, not so much.


Well, I'm working under the assumption that it's a camera, but who knows.

[Everts]

it's probaly going to be birthday bash ! happy birth day MR president !

[ethan cooper]

Then again....

from their copy:
"...talking about tomorrows trends and factors of success in the continually more digitalized everyday life."

That doesn't sound much like a camera to me.

Robot?

[Rakesh Jacob]

The teaser image doesn't appear to indicate a camera of any kind.
It's a large box under a red cloth.
Sure, under the box could be a camera, but it's unnecessary.
The box would seem to indicate it's a display.
Some people were saying SSD or OLED displays, not sure.
New cameras can get a lot of hype, but this seems to be something on a much larger scale, and Canon's been trying to break into the display business for a long time. A new type of display would be a big deal for the company and the industry, a new camera, not so much.

That sounds VERY astute, but damnit I hope you're wrong! I want a large sensor video camera with proper iris control, audio controls, built in ND filters, zebra strips and some goshdang XLRs so bad!!! We are sooooo close, for god's sake please some one just drop this, IT'LL BE THE MOST MAGICAL SPECIALEST CHRISTMAS EVER!!!!!

[Eddy Robinson]

Well, I like what I see with the 7d and that's already very hard to afford on my budget, so product-wise I doubt my short-to-medium term expectations will change. But I m excited to see what they present...my (completely unscientific and wildly imaginary) guess is that they'll say the days of 3CCD are over and they are going to focus on a single underlying sensor technology with a new minimum.

Whatever happens, it's exciting and I wish them well with it. I have always liked Canon cameras despite their faults. I thought the XL-1, 2 ...etc. series was the best DV (& hd etc) system in terms of overall concept. I loved the ergonomics, professional look, interchangeable lenses etc., even though they fell short in terms of indivudal things like 24p and...well, whatever else you think is wrong with the camera. It was like their implementation never quite fulfilled the promise of their design. By contrast, I hated the DVX on sight but learned to admire its capabilities despite my dislike of the fixed lens and the form factor.

The other reason I have a soft spot for Canon is the fact that they offer an SDK relatively freely...any company that encourages the great unwashed programming public to plug into its hardware is a good company to me.

[Digigenic]

Then again....

from their copy:
"...talking about tomorrows trends and factors of success in the continually more digitalized everyday life."

That doesn't sound much like a camera to me.

Robot?
That too would be a major break-through for the company and industry.
If I recall, they were investing money in biotech, the R&D from whatever they were doing with that may have finally paid off in the form of....?

[Rakesh Jacob]

That too would be a major break-through for the company and industry.
If I recall, they were investing money in biotech, the R&D from whatever they were doing with that may have finally paid off in the form of....?

Crap! Well if it's better for humanity... I guess I can wait for what I want :(

[Rakesh Jacob]

It's going to be a toaster oven with built in projector that shoots 24PEE.
As long as it's big enough to cook a frozen pizza, that's perfect for me! :thumbup:

[Everts]

That sounds VERY astute, but damnit I hope you're wrong! I want a large sensor video camera with proper iris control, audio controls, built in ND filters, zebra strips and some goshdang XLRs so bad!!! We are sooooo close, for god's sake please some one just drop this, IT'LL BE THE MOST MAGICAL SPECIALEST CHRISTMAS EVER!!!!!


HAHAHAHA , ooh that would be a very nice christmas !

[John Caballero]

Nice touch that little piece of RED cloth. They used the same RED color in their ads when they announced the manual upgrade for the Mark ll. I think Canon really likes the RED color.

[Cranky]

Red is Canon's company color. Red on white. It was so long before RED came into existence.

[Taylor Rudd]

It'll probably be a new magnetic/radioactive lens mount that is not retro-compatible with EF lenses, third party adapters, etc. We'll all be hosed.

The last thing this forum needed was more fuel to the speculation fire. Dammit.

[Barry_Green]

There was some speculation it might be a 3-D printer.

Note that they're not premiering this mystery device at IBC, an international broadcast convention that's taking place right now... so that lessens the probability (in my eyes, at least) that it's going to be A/V related...

[sblfilms]

Maybe their SED Television tech is finally coming to fruition?

[John Caballero]

There was some speculation it might be a 3-D printer.

What?

[Nektonic]

I have no idea what this big announcement will be, but as for an APS-C prosumer or professional video camera, the past rumors said that Canon planned on announcing it in early 2010. Maybe CES 2010? Either way though, hopefully it will happen within the year.

I'd love an APS-C interchangeable lens XH-A1 style camera. Although, I'm guessing that they will probably roll out an XL-style one first, then about a year later the more affordable A1 style ones will surface, maybe with a fixed zoom lens but still with an APS-C sensor. The older rumors also said it would be an XL-style body and would include a lens, priced for approximately $7,000 to $8,000.

Worst case scenario, we've still got the 7D coming. So we all have a backup plan if this thing isn't a camera.

[ydgmdlu]

OK, I've taken the gamble and canceled my 7D pre-order...



...JK!

[dadoboy]

That print ad looks like a complete fake. Someone just put a red cloth over a cardboard box. The type and setting they used looks completely amateurish/rubbish.

There may be an announcement on 29th but it's pointless to speculate based on that print ad and cardboard box.

[Rakesh Jacob]

That print ad looks like a complete fake. Someone just put a red cloth over a cardboard box. The type and setting they used looks completely amateurish/rubbish.
The add could be made by the people hosting/making the announcement, they just happen to have a crappy graphic designer...

[staypuft85]

...b-but it's such a pretty cardboard box.

[Rakesh Jacob]

The last thing this forum needed was more fuel to the speculation fire. Dammit.

Yeah... sorry about that Taylor, but given the 7D that totally took me by surprise with 24p and 720 60p, I am so psyched for the possibilities and all the people pointing hopefully to a full fledged video camera with a large sensor...OMG. All the money and niche industries that have risen around giving us struggling indies the holy grail of shallow DoF; the glimpses at the promise land becoming ever clearer with each sebsequent camera, the D90, then the 5Dmkii, then the GH1, and now the 7D, we are finally about to cross the River Jordan!!!! For us little guys with big dreams looking at the big guys with 35mm, F23, Genesis, Dalsa, etc... they seemed like Gods among men. Then the Red One came out and mortals could now go to the mountain top and converse with God, but still only a select few like Moses. Now that dream is somewhere between $5-$8k away for a complete system that I can edit on with what I all ready roll with. Either there are no more Gods, or Heaven just came a lot closer to earth...

[f64manray]

Yeah... sorry about that Taylor, but given the 7D that totally took me by surprise with 24p and 720 60p, I am so psyched for the possibilities and all the people pointing hopefully to a full fledged video camera with a large sensor...OMG. All the money and niche industries that have risen around giving us struggling indies the holy grail of shallow DoF; the glimpses at the promise land becoming ever clearer with each sebsequent camera, the D90, then the 5Dmkii, then the GH1, and now the 7D, we are finally about to cross the River Jordan!!!! For us little guys with big dreams looking at the big guys with 35mm, F23, Genesis, Dalsa, etc... they seemed like Gods among men. Then the Red One came out and mortals could now go to the mountain top and converse with God, but still only a select few like Moses. Now that dream is somewhere between $5-$8k away for a complete system that I can edit on with what I all ready roll with. Either there are no more Gods, or Heaven just came a lot closer to earth...

Wait ....Moses had a Red One? Did he film "The 10 Commandments" on that?

[Barry_Green]

What?
3-D printer. There was a prototype a couple of years ago, it "prints" objects out of plastic. You could print up just about anything you might need, as long as it could be made from injection-molded plastic... it's the closest thing yet to the Star Trek TNG replicator.
http://en.wikipedia.org/wiki/3D_printing

[filmmaker's gang]

3-D printer. There was a prototype a couple of years ago, it "prints" objects out of plastic. You could print up just about anything you might need, as long as it could be made from injection-molded plastic... it's the closest thing yet to the Star Trek TNG replicator.
http://en.wikipedia.org/wiki/3D_printingdid you write that article on wikipedia?

[Rakesh Jacob]

NOOOOOOO!!!!! DAMN DAMN DAMN! Unless it can print me up a video camera, NOOOOOO!!!

I bet just like most cutting edge technologies, the sex industry will be the one that really makes the most out of it...

[Rakesh Jacob]

Wait ....Moses had a Red One? Did he film "The 10 Commandments" on that?

Actually I believe the Cecil B Demille version was shot with an original alpha build. The more you know...:)

[Barry_Green]

did you write that article on wikipedia?
No, I just googled for it and that's what came up. Why do you ask?

[ydgmdlu]

Yeah... sorry about that Taylor, but given the 7D that totally took me by surprise with 24p and 720 60p, I am so psyched for the possibilities and all the people pointing hopefully to a full fledged video camera with a large sensor...OMG. All the money and niche industries that have risen around giving us struggling indies the holy grail of shallow DoF; the glimpses at the promise land becoming ever clearer with each sebsequent camera, the D90, then the 5Dmkii, then the GH1, and now the 7D, we are finally about to cross the River Jordan!!!! For us little guys with big dreams looking at the big guys with 35mm, F23, Genesis, Dalsa, etc... they seemed like Gods among men. Then the Red One came out and mortals could now go to the mountain top and converse with God, but still only a select few like Moses. Now that dream is somewhere between $5-$8k away for a complete system that I can edit on with what I all ready roll with. Either there are no more Gods, or Heaven just came a lot closer to earth...
Haven't you heard? God is dead. We have killed him.

[Boz]

It's the SM-01, the first digital DMSC!! Digital Soccer Mom Camera. It's going to CRUSH Red before they even get started! It's awesome. Some guy who's a friend of my brother's wife's sister told me so. So it must be true!!! [Canceling 7D order]

[Rakesh Jacob]

Haven't you heard? God is dead. We have killed him.
It was a Western culture metaphore on my part, not confession of faith... unless I get a camera :)


It's the SM-01, the first digital DMSC!! Digital Soccer Mom Camera. It's going to CRUSH Red before they even get started! It's awesome. Some guy who's a friend of my brother's wife's sister told me so. So it must be true!!! [Canceling 7D order]
(That's right, stick to our plan, we'll get our 7D pre-order yet)

[Rakesh Jacob]

Interesting thread at Reduser about new Canon cam, not sure if it coincides with the 09,29,09 announcement.
http://reduser.net/forum/showthread.php?t=34663

[Boz]

Interesting thread at Reduser about new Canon cam, not sure if it coincides with the 09,29,09 announcement.
http://reduser.net/forum/showthread.php?t=34663

Yeah, my post was somewhat influenced by that one.

[Kholi]

Looking forward to it. No speculation as to what it is, but if it's something along the lines of a real, factual incredible video camera then I'm all in. Wallet's gonna be on fire but I'll be out recouping my money from day one.

[Rakesh Jacob]

Looking forward to it. No speculation as to what it is, but if it's something along the lines of a real, factual incredible video camera then I'm all in. Wallet's gonna be on fire but I'll be out recouping my money from day one.

Love your hardcore work ethic bro! You'll have that thing recouped the first weekend out probably :)

[Kholi]

It's the only way I can have a decent toy to NOT do anything with. =(

Actually, though, I'm going to speculate a little: Does anyone really think this is a full blown video camera? I mean, if it's a camera AT ALL? LoL

Let's take into account that if it's anywhere near prosumer, and I've been saying this since the "Put it in a bigger camera!" thing came up... they would have had to been developing an incredible, detachable, full servo/full auto lens for quite some time to hold up to say an APS-C sized sensor.

That's going to drive the price up significantly.

So does anyone think that they've done this? Gone ahead and produced a full blown auto lens and what we're about to see is the first offer from one of the major companies in the vein of a Cinema/Prosumer Camera Hybrid?

[ChipG]

Whooaa,

Was Barry serious about it possibly being a printer?

[Kholi]

It could be a printer, man. Canon isn't just video and it's just a rumor. In fact, I was thinking that it was some merger with another company until I re-read the invitation and it said "release". So that means it's a product.

Could be completely non camera related. In fact, I would count on it not being camera related just to not be sad in the event of.

[Zephyrnoid]

Here comes the price war

And it's abouuuuuut Time toooooo ! :thumbup:

[Kholi]

The teaser image doesn't appear to indicate a camera of any kind.
It's a large box under a red cloth.
Sure, under the box could be a camera, but it's unnecessary.
The box would seem to indicate it's a display.
Some people were saying SSD or OLED displays, not sure.
New cameras can get a lot of hype, but this seems to be something on a much larger scale, and Canon's been trying to break into the display business for a long time. A new type of display would be a big deal for the company and the industry, a new camera, not so much.


I was just thinking this same thing. A display. It makes sense, but we'll see. I'm really doubting it's a camera.

[Kholi]

There was some speculation it might be a 3-D printer.

Note that they're not premiering this mystery device at IBC, an international broadcast convention that's taking place right now... so that lessens the probability (in my eyes, at least) that it's going to be A/V related...

And this actually makes sense, as well. A 3-D printer that's affordable for the consumer is a 3-D printer that's going to be in lots of corporate spaces, etc.

[ChipG]

It could be a printer, man. Canon isn't just video and it's just a rumor. In fact, I was thinking that it was some merger with another company until I re-read the invitation and it said "release". So that means it's a product.

Could be completely non camera related. In fact, I would count on it not being camera related just to not be sad in the event of.

If it is a printer it better print money although a fairly cheap film printer would be cool.

[Rakesh Jacob]

So does anyone think that they've done this? Gone ahead and produced a full blown auto lens and what we're about to see is the first offer from one of the major companies in the vein of a Cinema/Prosumer Camera Hybrid?
I would think at the very least it's in serious development. There is still a potential for them to release a big boy cam and use some thing like the L series kit lens from the 5D for now, and then unleash the big boy cinema lenses.
They certainly have the resources and I think, like some have said, the 5D2 and 7D are in effect test beds for the video market.

[Kholi]

If it is a printer it better print money although a fairly cheap film printer would be cool.


I'm up for both of those options.

Oh and lastly, Dadoboy actually makes a good point. That little picture looks super fake at second glance. But it's not because of the photo that's there, it's because that doesn't look like a properly formatted block of text. It just looks word wrapped with no river correction or anything.

[Emanuel]

Looking forward to it. No speculation as to what it is, but if it's something along the lines of a real, factual incredible video camera then I'm all in.
Kholi,

Canon wants to lead the (media) convergence. They are proud to have the technology, camera and lenses systems. Even today, I spoke with the same source. The person said to me, they won't allow to see Panasonic «to put their hands» on their DSLR market (read GH1) but they'll try to do something similar with any other contender crossing video (Sony and... RED -- read, Scarlet). They want to lead in both fields: still and moving image.

Apparently, 7D was more a response to the GH1 than anything else even if, at the same time, it will eat sales above (read, Scarlet). Therefore, 24p, manual controls, better audio, under $1699.

Something new that I could add to what I've been learning these days.

More to come to compete with... Scarlet.

Quoting Canon, today, thursday September 10.

E. :-)

[Rakesh Jacob]

After marinating on this, this is my likliest list and why (in order)
(this is based on ether so... huge grain of salt)

1) New Display tech, it would be their first foray into this and if it's ground breaking technology, than that's a major leap for them and the industry so yes, BIG announcement
2) The Video Camera thingy! Certainly groundbreaking for reasons that need no explination here.
3) 3D Printing, I think this is the least likliest, not that it couldn't happen or that it isn't important, I just don't think this is it because this impacts the least amount of people directly. Right now this has a B to B only connotation. This is for them to pimp as a corporate entity to other businesses. In the future this may and probably will have general public applications, but right now it doesn't. And there is no demand for it on a gigantic user base to build marketing hype to.

[Emanuel]

If it is a printer it better print money although a fairly cheap film printer would be cool.It can happen too. Media convergence is their motto. That's what I know from where I'm used to keep in touch myself too as instructor/lecturer in the traditional education and training fields.

[Rakesh Jacob]

Printer??? Of any kind would just be a huge... *pssssshhhhhhh* air leaking out of the hype balloon when everyone realizes it's a printer. The response would be a collective WTF! That is not a "one of the largest releases...company's history" type of announcements.
And think about this HUUUUUGE wave they are riding. They are kicking ass and taking names. They are responding to every threat to their superiority on the market. D90 came out, they said F-YOU, here's Full Frame and 1080p b****! All the whinners complain about crippled cam then as the GH1 comes out with full manual control- *POW* back hand the competition with manual control! GH1 about to resurface after initial shortage and the Scarlet nears it's apex of development- *SLAP* 7D "My pimp hand is strong!" declares Canon.
Now that final blow! A real deal video camera. The wet dream of many a filmmaker realized and in the flesh. They wanna make sure they get that crown back of when the XL1 first came out and that's all filmmakers talked about. Remember? I wasn't even into filmmaking back then (musician and pre-med) and I still remember that. They want their crown back and have clearly blazed a path in the wilderness for them selves. They see this as return of the king! For god sakes they don't let their employees use chairs! Alarms go off if their employees walk too slow! These are some badass mofos!

EDIT: This is not an attempt to fanboy, but how I think they truely see themselves. SERIOUSLY, they have been a company on a mission, and if any one can't see that... well I know Panny, Sony, Nikon and Red see it!

[dadoboy]

Emanuel, I just hope you're right man!
7 more hours and the doors open on IBC in Amsterdam (man, wish I could be there).
18 more days until the 29th.

[Nik Manning]

it's probably an iPhone app. :)

[Justyn]

The only thing is that the display market is already pretty darn saturated unless it were something on the higher end of the scope. Personally, I hope they do come up with a video cam.. they've been really slow on the ball when it comes to keeping up.

[SPZ]

It should be something in the top of the line DSLR segment. But in order to be "historical" they have to introduce something new, some sort of new business model. I would take a wild guess and think a new line of lenses, or maybe a new Canon Medium format camera like the Leica Medium Format Dslr with new lenses...

[Barry_Green]

Whooaa,

Was Barry serious about it possibly being a printer?
Sure. I mean, it could be a photocopier, it could be a lens, it could be a digital camera or a still camera, it could be an inkjet printer -- nowhere anywhere did they say what market it was aimed at. But what i find significant and what makes me think it's not a video camera is: read the wording. They said:

one of its largest and most important launches in the company’s history
Now, seriously, does that sound like a niche video camera to you? One of its largest and most important launches in the company's history? A big-sensor video camera? That would appeal to filmmakers... perhaps the smallest niche of video shooters?

I don't buy it. I can see a consumer-level 3D printer being considered one of the largest and most important launches in the company's history -- it would revolutionize the printing/e-commerce world. You need a new grille for your speaker that just broke? Paypal $10 to the company for the plans, download 'em, "print" 'em, and right there in your living room you've got a device that will physically manufacture any part that you need. Take your newly-constructed speaker grille and fix your speaker. In five minutes. MAKE STUFF AT HOME. Real stuff. That's revolutionary.

But a video camera?

C'mon. RED was revolutionary, yes -- and they've sold 6800 units. Canon probably sells 40,000 HV40s per month. They probably sell 10 XLH1s per month. So an XLH2 qualifying as one of the largest and most important launches in canon's history? Canon? Premiere maker of lenses, still photography, photocopiers, photo printers, inkjet printers, calculators, network security-video products, binoculars, video projectors, fax machines, scanners, digital presses, medical imaging devices, semiconductor lithography machines for actually printing silicon chips -- this is Canon. A $48 billion dollar company.

What kind of announcement could they make, that would qualify as the largest and most significant announcement in this $48 billion dollar company's history?

I don't think it's going to be a niche-market prosumer video camera. Sorry guys, it just doesn't add up.

Could be that they're entering the cell phone market with a total iPhone slayer. Could be some revolutionary development such as 3D printing. Could be that they've perfected some sort of internet technology that will increase speeds by 10x and cut costs by 100%. Could be that they're entering the renewable energy sector by perfecting printable solar cell tech. It could be a commercialized version of wireless electricity. I mean, these are ideas that are worthy of the biggest announcement in the history of a company like Canon, right? Things that can change the world, that every consumer on the face of the globe would clamor for.

But a prosumer video camera?

As much as we'd all love for it to be that, it just doesn't make any sense, given what they've said...

Here's to hoping I'm wrong.

[Kholi]

Sure. I mean, it could be a photocopier, it could be a lens, it could be a digital camera or a still camera, it could be an inkjet printer -- nowhere anywhere did they say what market it was aimed at. But what i find significant and what makes me think it's not a video camera is: read the wording. They said:

Now, seriously, does that sound like a niche video camera to you? One of its largest and most important launches in the company's history? A big-sensor video camera? That would appeal to filmmakers... perhaps the smallest niche of video shooters?

I don't buy it. I can see a consumer-level 3D printer being considered one of the largest and most important launches in the company's history -- it would revolutionize the printing/e-commerce world. You need a new grille for your speaker that just broke? Paypal $10 to the company for the plans, download 'em, "print" 'em, and right there in your living room you've got a device that will physically manufacture any part that you need. Take your newly-constructed speaker grille and fix your speaker. In five minutes. MAKE STUFF AT HOME. Real stuff. That's revolutionary.

But a video camera?

C'mon. RED was revolutionary, yes -- and they've sold 6800 units. Canon probably sells 40,000 HV40s per month. They probably sell 10 XLH1s per month. So an XLH2 qualifying as one of the largest and most important launches in canon's history? Canon? Premiere maker of lenses, still photography, photocopiers, photo printers, inkjet printers, calculators, network security-video products, binoculars, video projectors, fax machines, scanners, digital presses, medical imaging devices, semiconductor lithography machines for actually printing silicon chips -- this is Canon. A $48 billion dollar company.

What kind of announcement could they make, that would qualify as the largest and most significant announcement in this $48 billion dollar company's history?

I don't think it's going to be a niche-market prosumer video camera. Sorry guys, it just doesn't add up.

Could be that they're entering the cell phone market with a total iPhone slayer. Could be some revolutionary development such as 3D printing. Could be that they've perfected some sort of internet technology that will increase speeds by 10x and cut costs by 100%. Could be that they're entering the renewable energy sector by perfecting printable solar cell tech. It could be a commercialized version of wireless electricity. I mean, these are ideas that are worthy of the biggest announcement in the history of a company like Canon, right? Things that can change the world, that every consumer on the face of the globe would clamor for.

But a prosumer video camera?

As much as we'd all love for it to be that, it just doesn't make any sense, given what they've said...

Here's to hoping I'm wrong.

Completely agree with this. The benefits of a 3-D printed for small applications far outweigh the benefits of a camera. For it to be "The most craziest thing we did man you gotta see this!" it's probably NOT a camera, or anything related.

[j]

> MAKE STUFF AT HOME. Real stuff. That's revolutionary.

I can think of lots of applications, like printing lens gears for one....

[Rakesh Jacob]

You are almost certainly right Barry, but they created the prosumer camera. And they have been dethroned ever since the DVX took over that initial market. I think they are making a play to regain the crown. Maybe THIS isn't the announcement for it, maybe it's gonna be later in the year or early next year. But... I'm just freaking impatient man! And I think Canon really wants this as bad as we do and I think the numbers are gonna be brisk. The XHA1 and XLH1s are not market leaders, their numbers probably do suck ass, but a segement game changer might be worth the risk to them for the prestige. Sorry if I'm making too much of an arguement for this.

The reason I still don't buy the "3D Printer" angle is because they say "Launch" and I don't see an infrastructure and alpha or beta testing rumors anywhere with manufacture ready units, I think Scarlet's got a better shot of showing up at the end of the month :)

[Lammy]

Probably a DIY OLED wallpaper. Now instead of digital photo displays, have big ass wall displays instead. I'm 99.99% sure it's not camera related...

[Emanuel]

You are almost certainly right Barry, but they created the prosumer camera. And they have been dethroned ever since the DVX took over that initial market. I think they are making a play to regain the crown. Maybe THIS isn't the announcement for it, maybe it's gonna be later in the year or early next year. But... I'm just freaking impatient man! And I think Canon really wants this as bad as we do and I think the numbers are gonna be brisk. The XHA1 and XLH1s are not market leaders, their numbers probably do suck ass, but a segement game changer might be worth the risk to them for the prestige. Sorry if I'm making too much of an arguement for this.

The reason I still don't buy the "3D Printer" angle is because they say "Launch" and I don't see an infrastructure and alpha or beta testing rumors anywhere with manufacture ready units, I think Scarlet's got a better shot of showing up at the end of the month :)The reps are excited. And I've heard they're in the market for a big studio as same as others did. Don't quote me on that or I will deny :-)

[Barry_Green]

Probably a DIY OLED wallpaper. Now instead of digital photo displays, have big ass wall displays instead. I'm 99.99% sure it's not camera related...
Oooh, that's another one... there are a million ways it could go.

But maybe it'll be a 7D chip in an XLH2 body. :beer:

[SPZ]

To discover what it is, a good clue is to find out who was "invited" to this announcement- what the target audience is...

[Jean Dantes]

If they release a Prosumer APS-C video-camera, it'll probably come at the cost of five to six 7D's. I mean, the Sony EX3 sells in Australia for $14,000 (the 7D sells for $2300). So I'm assuming this will be priced to fight the EX3...

And I think people would rather buy two 7D's, a handfull of prime lenses, professional audio gear, shoulder mount, and a matte-box rather then a Prosumer APS-C video-camera from Canon (assuming it will be priced near the price of the EX3). However, I love hearing this shit. I say bring it on. Let the price-wars begin!! :)

P.S. I would love to see an APS-C CCD sensor, and not C-MOS. Now that would be nice!

[Jean Dantes]

Orrrrrrr, it could be the (supposedly dead) SED TV. Maybe they're finally gonna release it to compete with OLED...?

[Rakesh Jacob]

I'm hoping that when they do release an APS-C vid cam it will be $5-8kUS. I think outside of that and people are gonna get/continue to wait for Scarlet and then Red will grab the crown in the Prosumer market.
Barry probably knows why everyone is going CMOS and not CCD, I would guess it's a price to performance issue, probably very cost prohibitive. Oh Barry??? :)

Actually I'm hoping it's free and comes with complimentary cheesecake...

[tnle2]

A 3D printer, as in stereolithography or FDM? AFAIK, they don't have that technology nor have ever been in that business. 3D printing is normally for the design/development corporate market. It's not really a mainstream consumer product. In 2005 my company bought the least expensive machine from Dimension 3D for our engineering department and it was $30,000. The least expensive machine today is like $5,000 from Desktop Factory (but it's tiny).

One good source for clues about Canon's direction is their annual report. In the 2008 annual report the only new businesses they are looking into are medical imaging and industrial robotics. R&D is also being done in nanotechnology and biotechnology. There is no mention of rapid prototyping like 3D printing.

The report also says one of their priorities is to "cultivate the company's core businesses of the future." They are making steady progress in developing display technologies like OLED and SED. In 2008 they bought a capital stake in Hitachi Displays to strengthen operations in OLED and small to medium LCD. They are still working on SED to make it viable for mass production. They are accelerating development of OLED displays for incorporation into their products, like digital cameras. One of their business strategies is to promote the in-house production of parts. This basically means they want to make everything from the sensor to the screen on the camera. Right now they probably get the screens from Sony.

Here's an interesting line in their section on "Achieving the overwhelming No. 1 position worldwide in all current core businesses"


Looking ahead, an important element for achieving the overwhelming No. 1 position in the market is cross-media imaging, a concept that realizes high-level synergies among Canon's input and output products as a means to meet the needs of our information society.

My guess is it's a new 1 series still camera. There have been numerous hints in the past few weeks that a new 1 series would be announced by the end of September or in October. Remember, Canon's heritage is as a camera company. They might make a lot more money with their business machines, but cameras are still their soul. A new top-of-the-line 1 series camera would definitely qualify as an important release in their history. Of course, I could be wrong and it's something else.

I wish it would be a video camera, but realistically it's probably too soon. More likely it will be NAB 2010.

[Rakesh Jacob]

Good info man, thnx!

[sblfilms]

The more I think about it, the more I think it is the SED TV tech finally going to retail. Canon spent a lot of time and money on it, and those of us fortunate enough to have seen it in person can attest to its image quality. It is basically flat panel CRT.

[Kholi]

The more I think about it, the more I think it is the SED TV tech finally going to retail. Canon spent a lot of time and money on it, and those of us fortunate enough to have seen it in person can attest to its image quality. It is basically flat panel CRT.


That is one bold claim. I am SO on that. I still miss my old Sammy 32" HD CRT man.

[Barry_Green]

Okay, so... looking back on the original announcement (the translated Swedish) -- they say that the CEO, Marketing President, and Trend Analyst are going to be making a presentation talking about "tomorrow's trends and factors of success in the continually more digitalized everyday life."

So... the response to the trends and factors of success in our digitalized life is to introduce an XLH2?

No way, guys. This'll be a streaming VOD device or a cell phone with integrated payment or a chip to implant in your head with biometric data or nanobots or ...

... well, they've certainly set the bar pretty high. 3 weeks until we find out.

[Rakesh Jacob]

...point taken...:(

[Eugenia Loli-Queru]

Barry is right. This won't be a camera, but a product that has an impact in most of the population rather than some filmmaking yahoos like us. :)

[Illya Friedman]

Barry is right. This won't be a camera, but a product that has an impact in most of the population rather than some filmmaking yahoos like us. :)


This is correct. The announcement is not about a camera, but I'm not talking.

:D

[Rakesh Jacob]

This is correct. The announcement is not about a camera, but I'm not talking.

:D

DUDE!!!... dude.... not cool, come one, it's just between about half a dozen people keeping up with the thread... I wont tell Canon :)

[staypuft85]

This is correct. The announcement is not about a camera, but I'm not talking.

:D

phooey, to that "not about a camera" noise. Err, waitagidget...I've got it! It's about cameraS. Am I right?? :grin:

[Boz]

It's the holodeck from the Enterprise, or perhaps a lightsaber. I'm not sure which. ;)

It is odd that that decided to show a box covered with red fabric, instead of the item itself. As far as I know, Canon camera teases in the past have shown silhouettes of the camera. This could be anything. I agree with Barry that a Scarlet killer is very unlikely. It's gotta be something more for the masses like a tv, computer, or phone. My 2 cents.

[Rakesh Jacob]

More for the masses eh...?
I'll be damned Isaac was right!


It's going to be a toaster oven...

[arroway]

Given recent events, it's probably a new Powershot with all of the 7D's features plus 4k RAW video with an even larger choice of frame rates, dual XLRs, and manual audio control for around $300...

[Eddy Robinson]

> MAKE STUFF AT HOME. Real stuff. That's revolutionary.

I can think of lots of applications, like printing lens gears for one....

It's not a printer. I have been following that market for a couple of years and Canon isn't even peripherally involved in it. Yes, 3d printers are insanely cool. No, Canon are not making one. They're not high-res enough for things like lens gears yet.

[plasmasmp]

This is correct. The announcement is not about a camera, but I'm not talking.

:D

You do realize this is probably already being put up on canonrumors.. You'll be lucky if they don't mention the PL adapter at the same time, unless that's already been mentioned already and I missed it. :grin:

Oh hi thar canonrumors lurkers!

[el presidente]

I think other forums are probably inventing their wish lists too...I grow weary.
But I cant stop peaking at canonrumours...help!

[Isaac_Brody]

Perhaps a still camera that can print photos. Ala polaroids, but something very cheap that you load with off the shelf printing paper.

[plasmasmp]

Yes! Finally can print photos! A use for that direct print button. I hope this involves at least one or two of those lovely buttons.

[Postmaster]

SED-TV von Canon?
Applied Nanotech gibt nun beim Patenstreit mit Canon endgueltig auf. Damit ist der Weg fuer Canon und die SED-TV Technologie frei.
HIFI.ch


Rough translation: Applied Nanotech gives up patent fight against Canon.
Now the way is free for Canon and the SED-TV Technology.

In an other German article I saw Canon making the statement, that they see new displays as THE hub of any office and home. They are talking about displays that can be hooked to a network.

So that sounds a lot like "tomorrows trends and factors of success in the continually more digitalized everyday life" to me.

Also look at this:

http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220090111350%22.PGNR.&OS=DN/20090111350&RS=DN/20090111350

and that: http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220090108727%22.PGNR.&OS=DN/20090108727&RS=DN/20090108727

I bet on a SED-TV. Thou I would prefer a full sensor camera, a better monitor isn´t to bad at all.

Frank

[el presidente]

to be honest I kinda hope it is a monitor, I cant take another crazy leap at the moment..im still in shock from the 7d

[mel4tonin]

It will be a APS C Camcorder with direct Blue Ray Burn Button.

[Ian-T]

I think Canon and Red should merge to make the ultimate consumer friendly cinema camera. Red has the right technology while Canon has the power to mass produce and advertise. This would leave everyone else in the dust (scratching their heads).

[daveswan]

Maybe they'll announce that they've bought Nikon, or maybe Panasonic or maybe Sony :) Or even all three :):)

Don't think they could buy Red, unless they've made Jim an offer he couldn't refuse :Drogar-Evil(DBG):

Dave

[Green Hornet]

Maybe a full frame video camera (with traditional shape) with removable lenses,
non-interlaced chip so no rolling shutter,
shooting to cineform raw codec, onto SDHC cards or Compact flash cards
with 2 slots of both, and XLR inputs in a small form factor, and HDMI out
in both HD and SD.

...it's in a brown box, so not an SLR

[ydgmdlu]

Maybe they'll announce that they've bought Nikon, or maybe Panasonic or maybe Sony :) Or even all three :):)

Don't think they could buy Red, unless they've made Jim an offer he couldn't refuse :Drogar-Evil(DBG):

Dave
That makes me wonder how, should that happen, Jim and co.'s image would change in the eyes of their fans. How many would applaud the move versus how many would decry it?

[Tracey Lee]

Maybe a full frame video camera (with traditional shape) with removable lenses,
non-interlaced chip so no rolling shutter,
shooting to cineform raw codec, onto SDHC cards or Compact flash cards
with 2 slots of both, and XLR inputs in a small form factor, and HDMI out
in both HD and SD.

...it's in a brown box, so not an SLR

What they need to do is incorporate a global shutter with their sensors...then we would never have to worry about skew or jello.

[OPHERBA]

Canon is getting into the sunglasses business with the Oacanonley.
Later they intend to sell the profitable business and develop an APS-C camcorder.

[Rakesh Jacob]

Lmfao!

[roxics]

The big announcement is that every product will now ship in a brown cardboard box with a big red cloth draped over it.

[Eugenia Loli-Queru]

The hint is that the luncheon and announcement will be done in Sweden. From all places in the world, why the heck would you go to Sweden to do such an announcement?

So, they are buying Hasselblad (http://en.wikipedia.org/wiki/Hasselblad) ? That is Swedish? In my opinion, it makes sense for Canon to move to the medium format market.

However, reading that the guys involved are just part of the office group at Canon, it's probably going to be a copier, or something like that.

[Rocketeer]

Canon are releasing a range of sunglasses. They were told this the first step in becoming a successful video camera company.

[Peter J. DeCrescenzo]

It's a small refrigerator for storing film short ends. Film ain't dead, it's just chill'n.

[BradM]

common !!! they clearly have bought the Honda robot "Asimo" ... it will be renamed "CanAsimo" and will be for sale as part of the upgrade package of the 5D to 24p . The robot can and will do the 30-24 conversion internally even while walking up stairs :dankk2:

here is a taste of the 24p experience it will bring ( this was a pre production beta model as the expirience might be a bit different currently ) http://www.youtube.com/watch?v=VTlV0Y5yAww

[Rakesh Jacob]

LOL Asimo down!
OMG did you see the way the brought that screen out? Like "NOOOOOOO! Cover your children's eyes!"

[Steve Castle]

The hint is that the luncheon and announcement will be done in Sweden. From all places in the world, why the heck would you go to Sweden to do such an announcement?

So, they are buying Hasselblad (http://en.wikipedia.org/wiki/Hasselblad) ? That is Swedish? In my opinion, it makes sense for Canon to move to the medium format market.

However, reading that the guys involved are just part of the office group at Canon, it's probably going to be a copier, or something like that.

Hasselblad is owned and operated by Shriro, a Chinese company. I doubt Canon would purchase them; they could easily use their own Canon brand name if they wanted to go medium-format, and Hasselblad's sensor technology comes from Kodak or other third-parties- which still uses CCD technology.

I personally think we are being distracted by the comment " "one of the most important launches in company's history". Whatever it is, it has to fit within a cardboard box that we have absolutely no sense of scale for. Having purchased quite a few Canon products within my life; Canon doesn't ship their photographic products within a plain brown cardboard boxes. My 1D Mark III came in a black box. The way its written it almost sounds like some sort of 'green' technology; maybe using a economically viable method of using their inkjet technology to manufacturer OLED or SED displays. One way or the other, it sounds like they may have over-hyped their own product, because, depending on perspective, 'important' is entirely subjective.

[BradM]

LOL Asimo down!
OMG did you see the way the brought that screen out? Like "NOOOOOOO! Cover your children's eyes!"

yes... not sure what is funnier, the fall or the screen/curtain. :grin:

[Barry_Green]

And... here we are, the 29th, and we're about five hours past when the announcement was supposed to take place.

So -- what was it?

[Rakesh Jacob]

Free cake for all the 5D2 owners that feel jilted by the 7D release?

[Ian-T]

Date: september 29
Time: 11 am- 1pm

Dang.....it's currently 11:00 am...eastern time.

[Barry_Green]

Date: september 29
Time: 11 am- 1pm

Dang.....it's currently 11:00 am...eastern time.
Right -- which is 5:00 p.m. Sweden time.

[sblfilms]

Nothing on Canon's press site...

[Rakesh Jacob]

So... umm... boy that 7D sure is a NICE camera huh? Don't you just love... it...:huh:

I prostrate my self for starting this thread...

[Ian-T]

Lol.. ...

Ok ya'll .....get im!!!!

[cjwolff]

While you're waiting for the sun to roll over to Sweden, you can entertain yourself with this.

http://www.youtube.com/watch?v=PvO1MsLLWGI

[Michael Olsen]

So...when is this announcement actually supposed to happen?

[USLatin]

So...when is this announcement actually supposed to happen?

NEVAAAAA.... but they do have a very neat solar powered printer being announced out today. :grin:

[mhood]

Right now, it is 5:50PM on the 29th in Stockholm.

[FatDaddy]

So this was a bust?

[Rakesh Jacob]

You know it probably is some lame printer related announcement. Canon Business Solutions probably hired some kid from the Swedish Art Institute School of Graphic Design to come up with a campaign for a new inkjet printer that uses 5% less dye and the kid got carried away and called it one of the most important announcements in Canon history, thinking he's on the fast track to becoming assistant to the executive secratary's assistant's liason to the PR Department's Ink Related Offices of North Western Europe and Associated Cartridge Packaging Design and Font Selection Team.

[NoahK]

You gotta admit with the 7D *just* shipping this week any announcement of a new camera would be bad business practice.

Noah

[ydgmdlu]

You know it probably is some lame printer related announcement. Canon Business Solutions probably hired some kid from the Swedish Art Institute School of Graphic Design to come up with a campaign for a new inkjet printer that uses 5% less dye and the kid got carried away and called it one of the most important announcements in Canon history, thinking he's on the fast track to becoming assistant to the executive secratary's assistant's liason to the PR Department's Ink Related Offices of North Western Europe and Associated Cartridge Packaging Design and Font Selection Team.
:grin: Brilliant! Yeah, that graphic on Canon Rumors certainly looked amateurish.

Must we go through this every time a rumor captures our imagination? Or have we finally learned a lesson? I'm not wild about seeing rumors being discussed here. It's better left for rumor sites, or perhaps a dedicated forum...

[Rakesh Jacob]

yes I learned my lesson :(

[staypuft85]

http://star-techcentral.com/tech/story.asp?file=/2009/9/29/prodit/4787150&sec=prodit

This is the only announcement I see from Canon today. woo. hoo.

[Luis Caffesse]

Must we go through this every time a rumor captures our imagination? Or have we finally learned a lesson? I'm not wild about seeing rumors being discussed here. It's better left for rumor sites, or perhaps a dedicated forum...

I agree that rumors are best left off the board - but it's hard to ignore a 'rumor' when it comes from the company itself.

It's not like some anonymous source gave us the idea a big announcement was coming - Canon itself released a statement claiming "one of the most important launches in the company's history"

That's a pretty bold statement for them to simply let fade away.

Lesson here is if you can't deliver - keep your mouth shut.
If they hadn't teased anything no one would be the wiser.
Not that they're a few hours late on announcing it, they look disorganized and a bit ridiculous.

[mhood]

Probably working overtime getting that shipment of 7Ds out to Amazon...

[Luis Caffesse]

Probably working overtime getting that shipment of 7Ds out to Amazon...

Yeah, I'm sure that's it.
:)

[ydgmdlu]

It's not like some anonymous source gave us the idea a big announcement was coming - Canon itself released a statement claiming "one of the most important launches in the company's history"
Wait a minute... Do we know for a fact that Canon was the actual source? I certainly don't remember that. My impression was that the supposed "invitation" to the event was "leaked" anonymously to Canon Rumors. It certainly wasn't reported by Engadget, which I read every day.

[iniosante]

---Canon announcement teaser (translated from Swedish):

"During this fall, Canon will make one of its largest and most important launches in the company’s history and we hope you can attend. During a luncheon, you are invited to listen to CEO Jouko Tuouminen, Marketing president Monica Forsberg and trend analyst Magnus Lindkvist, talking about tomorrows trends and factors of success in the continually more digitalized everyday life."

---via DPReview forum:

"An Internet search of the Swedish names listed in the invitation will reveal that these folks actually work for Canon Business Solutions (CBS), which handles office products; not Canon's Consumer Imaging Group (CIG), which handles the cameras and camcorders. Consequently, the odds are pretty good that this Sept. 29th launch will be for a copier or some kind of a multi-purpose office solution, not for a "RED Killer."

[ydgmdlu]

BTW, Canon USA has confirmed that it won't be attending PMA next year...

[Luis Caffesse]

Just to be clear - I wasn't trying to insinuate we should expect a camera announcement -
it's been pretty obvious from the start that it wasn't going to be anything camera related...
but it's fair to expect SOME kind of announcement, especially with that build up.

[USLatin]

I was hoping for a new blender. :(

Dam you printer dept!!!

[ydgmdlu]

Just to be clear - I wasn't trying to insinuate we should expect a camera announcement -
it's been pretty obvious from the start that it wasn't going to be anything camera related...
but it's fair to expect SOME kind of announcement, especially with that build up.
But how do we know that this (http://www.canonrumors.com/wp-content/uploads/2009/09/september29.jpg) was actually from Canon and not just a Photoshop prank?

[James Dierx]

OK it's the 29th what's happening!!

[Tracey Lee]

my vote...a hoax

[Martti Ekstrand]

They have joined forces with HP according to the swedish Canon web site.

[ydgmdlu]

They have joined forces with HP according to the swedish Canon web site.
But that was two weeks ago. "2009-09-14"

[Martti Ekstrand]

Well, that looks like old news. Nothing new out here on swedish press release sites.

[Luis Caffesse]

But how do we know that this (http://www.canonrumors.com/wp-content/uploads/2009/09/september29.jpg) was actually from Canon and not just a Photoshop prank?
Hm - valid point.
I guess we don't - and from the looks of it, I guess maybe it was.

:)

[ydgmdlu]

And let's not forget how this (http://reduser.net/forum/showthread.php?t=34663) (fueled by the words of an actual Canon rep) panned out...

[Jay Birch]

notice it doesn't actually say 2009 :Drogar-BigGrin(DBG)

[ydgmdlu]

notice it doesn't actually say 2009 :Drogar-BigGrin(DBG)
Ahem, there's also this: http://www.dvxuser.com/V6/showthread.php?t=182592

[Abaddon]

I'm surprised Canon Rumors hasn't been posting updates on this today.

[Abaddon]

Ah...

From canonrumors.com

September 29, 2009 Announcement?
September 29th, 2009 12:20 pm | No Comments | Posted in Canon General


This is all I can find!
Apparently Adobe and Canon are teaming up for some kind of secure PDF thingy for copiers. Sweet…. I guess, maybe?
I think this is a Japanese translation.
Press Release
Canon Inc. (Headquarters: Ota-ku, Tokyo, Canon or less) and Adobe Systems Incorporated (Nasdaq: San Jose, Calif., Adobe Systems below) is aiming to achieve a high level of security of electronic documents in an office environment, Document agreed to continue to collaborate in the global sales activities in the field.
Canon and Adobe Systems Inc., since 2005, for the purpose of realization of an efficient document workflow, and enhance collaboration of both products has been promoting high-quality solutions.
This collaborative effort, electronic document security system for Adobe “Adobe ® LiveCycle ™ Rights Management ES (following” LCRM “)” and Canon copiers “imageRUNNER ADVANCE (Advance runner image under” iR-ADV ” ) “※ series about sales activity in the whole world together, that we are providing strong security for electronic documents in an office environment.
This document was generated from the computer, ranging from electronic documents from paper, as well as to comprehensively reduce the risk of confidential information is improperly handled, can improve business productivity be.
Under the collaboration, Canon and Adobe, government agencies and local governments, and existing large companies spread around “LCRM” the user “iR-ADV” to introduce a series, users of Canon copiers for the “LCRM” and recommended the introduction of each, “iR-ADV” series and “LCRM” Document will strengthen the provision of a combination.
However, in Japan “LCRM” introduction and system development and related products to customers will be responsible Adobisoryushonpatona Kiyanonsofutouea Corporation.
Canon and Adobe use and promotion of enhanced security and information will continue to provide high-value, collaborative environment to maximize efficiency in operations related to document the evolution of business and customer development, growth We intend to contribute to.

[Rakesh Jacob]

LOL
Sooooo PDF... WOW REALLY CANON?

[Abaddon]

What, this isn't the most exciting, mind blowing news ever? lol

[Rakesh Jacob]

What, this isn't the most exciting, mind blowing news ever? lol

Yeah it was a typo I meant "WOW REALLY CANON!!!!:nads::2vrolijk_08::dankk2::thumbsup::kal i::love4:"

[Pirata]

Yeah it was a typo I meant "WOW REALLY CANON!!!!:nads::2vrolijk_08::dankk2::thumbsup::kal i::love4:"

lulz Canon may as well rickroll us

[mcgeedigital]

Wow!:zombie_smiley:

[stip]

yeah, if they want to make everybody laugh at them, this is most probably the revolution they were talking about

[Michael Olsen]

Scarlet Killer, seriously. RED just doesn't have anything to compete with native secure PDF support :)

[Rakesh Jacob]

LOL I know!
Jannard needs to shelve Epic and Scarlet and step up his PDF game if he ever seriously wants to compete with Canon Business Systems!

[Jason Ramsey]

I gotta have one... oh.... wait....

[xbourque]

LOL I know!
Jannard needs to shelve Epic and Scarlet and step up his PDF game if he ever seriously wants to compete with Canon Business Systems!


Perhaps Canon is gearing up to compete with Scarlet after all? Surely PDF files would put a dent in the market for large JPG files (http://www.red.com/epic_scarlet/).

However, rumor has it that Red will come out with uncompressed Scarlets soon, in the form one huge TIF file.

Exciting times to be looking at pictures of cameras on the internet for sure!!

-X

[Jim Klatt]

So there was an announement ad that was never actually proved to be put out by Canon, and there was also an announcemnt on the day that this supposed announcement was about to happen?

Who says they are related?

[Ted Ramasola]

can this new pdf do 4k?

[Michael Olsen]

can this new pdf do 4k?

Yes, but its only 4:0:0.

[Everts]

pdf has no resolution its vector .

[Ted Ramasola]

pdf has no resolution its vector .

In that case its perfect for chromakeying. PDF is the way to go, I'll have to cancel my 7D order now...

[ydgmdlu]

pdf has no resolution its vector .
Actually, PDFs can incorporate raster elements. For instance, you can store a scanned page (not OCR'ed) as a PDF, and the whole thing would be basically just a bitmap.

[ydgmdlu]

This has turned into the most entertaining thread here in a long time. Way to make light of disappointment! :grin:

[Nik Manning]

I really don't even know what to say. Seriously canon?

[jdv]

Well poop.

john

[Terry_Lasater]

Perhaps, the "announcement" is that 7Ds are shipping.

[boulder]

My wife is very happy, I cancelled my plans to buy a 7D and will be purchasing this PDF thing and saving lots of money...that way we can both get a lot of use from it. I am however going to try to fold the PDF's into a camera shape and cut a hole to look through for a viewfinder, I just don't know where to pre-order

[iniosante]

My wife is very happy, I cancelled my plans to buy a 7D and will be purchasing this PDF thing and saving lots of money...that way we can both get a lot of use from it. I am however going to try to fold the PDF's into a camera shape and cut a hole to look through for a viewfinder, I just don't know where to pre-order

:grin:

[Ted Ramasola]

My wife is very happy, I cancelled my plans to buy a 7D and will be purchasing this PDF thing and saving lots of money...that way we can both get a lot of use from it. I am however going to try to fold the PDF's into a camera shape and cut a hole to look through for a viewfinder, I just don't know where to pre-order

Its only available in Sweden...

[esnichols]

I wonder if every canon based forum came up with their dream idea for this announcement...and if the pdf forum was like "YES! every ten years we get something!"

[Luis Caffesse]

I wonder if every canon based forum came up with their dream idea for this announcement...and if the pdf forum was like "YES! every ten years we get something!"

That is a great note to end on.
:)

(if some huge announcement happens tomorrow we'll go ahead and reopen this...otherwise, I'm considering it case closed).