View Full Version : Promotional Film for Panera Bread (EX1+Letus)

08-19-2009, 08:12 AM
This is the promotional film I wrote, shot, and edited for the Blue Ridge franchise of Panera Bread located throughout Virginia. The store we shot at is located in Harrisonburg, Virginia.


Technical Info:
Shot on a Sony PMW-EX1 with a Letus Elite. I used a 28mm 2.8 (Wide), 50mm 1.4 (Primary Lens), 105mm 2.8 Macro, and a 180mm 2.8. Then a Zacuto kit to keep it all together.

All tracking shots were conducted using an Indi-Slider.

Feedback is greatly appreciated.


08-20-2009, 06:17 AM
Looks great! Thanks for sharing

08-21-2009, 05:40 PM
Thanks! I appreciate it.

08-21-2009, 06:50 PM
looks great. love the lighting. one question. the soft edges, post effect or an adapter issue?

made me want to go hang out at panera bread. good job!!

08-21-2009, 10:54 PM
When Cheezweezl says he likes it, that's a good compliment! Yes, very good images. But like CheezW asked, noticed the right side was softer than any other edge...Was there a problem there? Good lighting and movement.

08-22-2009, 05:48 AM
Thanks guys, I really appreciate it! Cheezweezl, your reel is incredible!

The soft edges was an effect added in post.