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View Full Version : what to charge for 3d?


firehawk
07-28-2009, 11:30 AM
I realize it can vary widely depending on where you are and the complexity, but I have no idea what type of set rate to charge for 3d animation. There's modeling involved, rendering and compositing: All of which takes time, skill and wear on expensive equipment and software. I have two machines and both were $4k+ each, not including $3500 just for 3ds Max not counting Poser Pro, After Effects or anything else. It seems everybody wants it but rarely wants to pay for it so I am trying to discern what is a fair charge. If you guys can give me an idea what you would charge for the below scenarios that would help me considerably as these are things I usually are involved with.

1. Adding 3d animated text. Might glow, glimmer, explode, have video playing in it: anything you can think of.

2. Adding 3d animated photo album book where the photos on the turning pages are video. Then particles and lighting effects are added to the composite to create a magical 3d book that opens and turns by itself.

3. Animated vehicles. Might be a realistic car jumping and crashing through the video as a transition, might be an accident re-inactment in a detailed city scene.

4. 3d modeled and animated business logos. High quality logos that animated in various ways. Usually used in tranistions and ending tags for commercial spots. Maybe 10 secs at end.

5. 3d object. Maybe it's a video game console, guitar, TV, DVD and DVD case or character. Something was created in 3d, animated and integrated in the video that adds value.

6. Rendering time. It might take an hour or 30 hours to render. How do you charge for this?


In my half of the state, there are 2 REAL production houses that can do 3d. All of the other regular small time operations (2 guys with a camera, etc..) can not. I feel there may be a spot for a guy to move in somewhere in-between the big guys and the little guys.
Thanks for any help with this.

Sad Max
07-28-2009, 12:15 PM
Charge a setup fee based upon the tools you will be using, plus hourly fees for (a) your actual working time and (b) rendering time on your farm.