View Full Version : corporate video
02-11-2004, 07:17 AM
I would just like to hear from you folks, What is corporate video?
Thanks for humoring me.
02-11-2004, 07:36 AM
..in general corparate videos, are corporate funded employee training videos, or demonstration videos for products, or research videos, and other corporate needs type stuff.
02-11-2004, 07:42 AM
Yeah, it's basically videos commissioned by a corporation for their own purposes. Frequently it's commissioned through the Human Resources department.
I have a few clients that hold a convention every year, and so we do videos that they show at the convention. Last year a real estate company wanted to do their own version of "Young Frankenstein", by converting a dead body into the perfect real estate agent. This year they went in a totally different direction, doing spoofs of the "Twins" and "IBM Universal Business Adapter" spots.
Another corporate video we did was for a nonprofit housing assistance agency -- they were having trouble communicating to people just what it was they did, so we worked up a four-minute video for them. Another corporate video was for an aspiring tech company, who wanted a video introduction of their product that they could shop to potential investors.
So it can be just about anything, but it's typically not for broadcast to the public, it's for their own internal use and purposes. It can be serious or silly, long or short, etc. One producer friend produces a half-hour news show for one of the hotels here in Vegas -- they have a show that informs the employees about what's going on in their multi-resort group. Every month it's another half-hour show. So corporate video can be anything.
02-12-2004, 06:24 AM
Thanks for the replies, it's kinda what I thought, but I am very new to this, and I'll probably need more hand holding as I go along.