Karl151k's Adfest Entry

[Karl151k]

Karl151k's Kinetica Commercial

Actors:
David Bennett
Rebecca Seubert

Special Assistants:
Geoff Goodloe
Matt Jarbo
Rebecca Seubert

Produced By:
Rebecca Seubert

Directed By:
Carleton Torpin


Below are some production stills. The rest are viewable here on Flickr (http://www.flickr.com/photos/flipmovie/sets/72157601171203433/).

http://farm2.static.flickr.com/1052/985182737_f24b2a5411.jpg http://farm2.static.flickr.com/1152/986024782_e507b700ba.jpg http://farm2.static.flickr.com/1024/986007700_58f4d1e300.jpg

[Brandon Rice]

Good luck :thumbsup:

[John LaBonney]

Look out, Carleton's overdue for a victory here.

[Zoidoid]

I'm massively jealous that you're already finished. Good luck!

[Karl151k]

Thanks everybody. I just finished uploading it. That feels good! Can't wait to see everybody else's commercials! I'll finally be able to watch them all in one day!

[cinealma]

Congrats. Can't wait to see it!

[Dmitry Kichenko]

This is gonna be good. No. Great.

[Jen Bright]

I know I'm excited about this one!

[Gord.T]

Bump...

[Karl151k]

Getting kinda bored there, Raptor? =)

[Jason Ramsey]

Most creative of the entries, I think. In my top five of possibles.

Nice work. I'm a fan of stop motion, and you pulled it off well. The most creative use of the logo, and most creative submission in my opinion.

Audio, like many of the entries was the weak point that kept this commercial from jumping into a category with a more 'pro-caliber' production feel, if you will.

Thanks,
Jason

[Kholi]

Agree with Jason. Really good one.

[krestofre]

How long did that take to put together? I admire anyone who can do stop motion. I loved all of the effects that you did with the logo.

I agree with the comments about the audio. Though I thought the female voice worked for the spot. The guy's voice seemed a little too stiff.

Great spot.

[Dmitry Kichenko]

Yeah, great job here Carleton. I know we're in competition but I wouldn't mind loosing to you. Yours is definitely more creative than a pretty girl walking around in a park.

[martin-sfx]

I follow the others by saying that this is probably the most creative submission of all. The stop motion works really well combined with the sound effects and VO. The slogan at the end fits also very well.

[John LaBonney]

The thing I admire most about this entry is that Carleton again steps out-of-the-box and comes up with a unique and original method of presentation; an entry that goes against the grain, like he did previously in SpyFest. While it's probably not the most polished entry of the fest, it's refreshing to see something different. Nice job.

[Michael Anthony Horrigan]

Yup, I liked this one as well. I liked how you made fun of the contest entries by making Kinetica do everything! :)

At least that's how I took it.

Great entry! Nice stop motion work.

Mike

[Karl151k]

Thanks for the kind words everybody. A few quick stats on the production:

-It was shot all in 20 hour period.
-I used a Nikon D80 hooked up to my G5 to preform the stopmotion.
-4 separate pairs of hands were utilized for the spot.
-The most thankless job in the world is cleaning the glass with windex after every 5 frames.

As cheesy as it sounds, I actually got the idea for this commercial in a dream. When I woke up, I was really bummed that I didn't actually make the commercial in real life. But I realised that I could do it easily. So, 2 days later we had everything ready and got it shot. The commercial was broken down into about 7 separate sequences, which had to be pieced together in the editing room.

Here is a link to a timelapse of the entire 20 hour period.

http://www.youtube.com/watch?v=EfaJLmDvxOE

Thanks to everybody who commented on this project. I'm happy to discuss any and all aspects of the production.

[Dmitry Kichenko]

Did you hands get dry? Mine usually get really dry after using Windows for an hour when cleaning my reel to reel decks.

[Karl151k]

As all clay animators must do, I was wearing gloves for the majority of the time so I don't know if they would have gotten dried out or not. I bet they would have, were it not for the gloves.

[Dmitry Kichenko]

Gloves? Is that like rubber things you put on your hands? :)

[Karl151k]

I know, crazy idea right?

[Jeremy Ordan]

One of the few I watched where I said I could see this on TV.

The sound certainly needs work, but overall an excellent entry. I enjoyed watching this.

[Karl151k]

Thanks Jeremy. Since I shot it with a digital camera, I was able to output the file as a 1080p file easily. That helped give the spot a clean-ish look.

[Dmitry Kichenko]

Yeah, you could totally outperform Red with that thing. Of course you'd have to ask the actors to move really slowly though.

[TowerFan]

Hey Carlton. Great work. This was another of those where I felt I was watching a prime-time network spot. My co-hort Aldo does stop-motion and claymation as well and we appreciate just how hard it is to do well. VO work was top notch IMHO also.

Excellent entry. This was one I voted for. Thanks for sharing!

[Tom Marshall]

This was definitely one of the most creative entries in the fest. Nice job! :)

[Gord.T]

I liked it. I would have liked to see a product though.
Professionally done. Looks and sounds legit.
But, you didn't sell me anything.
Still, I give it a pretty hi rating. Everything's there but the product.
If you had of sold a toy , maybe clay, plastercine, playdoh...
Very well done though. Congrats.

-I watched again and tried to convince myself this WAS about plastercine but...

[Karl151k]

I wish I could make it a commercial for Plasticine. That's the best stop-motion clay out there. Unfortunately here in the USA, all we have that matches Plasticine is a clay called Van Aken. It's ok, but it doesn't have the same consistency as Plasticine and it melts easier, which is a bad thing considering all the hot lights needed for filmmaking.

Thanks for the comments. I suppose this is more of one of those "framilarize the consumer with the product" kind of ads, rather than a "buy this product" ad. =)

[Zoidoid]

Cool spot! Judging by the two shorts of yours that I've seen (this and you SpyFest entry) you like to try and do something that no one else is doing. Major points for that. I'm not sure how wide-spread these commercials are, but this style reminded me of the Optimum commercials that I've seen lately:

http://youtube.com/watch?v=0UCNeG6NUes

And I really think you nailed that kind of presentation -- but with the added benefit of fun clay-mation :) I liked it! Nice job!

[Karl151k]

Thanks for the youtube link. I hadn't seen that before, but I agree that the similarities are there. I wouldn't be surprised to see a "real" commercial sometime soon that uses one of the myriad of ideas from DVXuser's AdFest entries. (After all, this is the world wide web and one never knows who's watching the entries).

[Dmitry Kichenko]

Yo Carleton. You're in my top 3. Number two akshly. Right after my own spot at #1 :D. I'd give you a #1 if you shot all that on one of your pinholes, but you went digital. Sorry. The digital world is quite unforgiving (zing!)

[Karl151k]

Do I get "posthumous" points for having considered doing it via the pinhole body cap for my D80?

[Dmitry Kichenko]

Well you have only considered it. Pff. I considered shooting my ad on 65mm and starring Ben Affleck instead of my friend. So what?

[Karl151k]

At least now we both know how to shoot our next projects. I have to do a painstakingly long, frame-by frame clay animation project using only 120 slide film and an f/200 pinhole. And you... have to work with Ben Affleck.

(JK Ben, after Hollywoodland, you've been reinstated as a real actor.)