AdFest 2007

[Barry_S]

http://www.dvxuser6.com/uploaded/913/1181620555.png

Prologue

You're dreaming. You're dreaming and the phone won't stop ringing. I'm dreaming, you think to yourself, about a phone that won't stop ringing. You blindly feel around for the phone. "This is it, the big one", says the voice on the phone. "Be at the agency at 9:30. The main conference room--no need to bring anything or anyone else from your team." You're wide awake now--there'll be no more dreaming tonight.

As you walk into the conference room, seven sets of eyes swivel in your direction. The meeting has been going on for some time and the creative team looks like trapped animals. All the eyes silently plead the same message--help us. Sheila, the senior creative VP looks like she just finished running the Boston Marathon.

There is a large, very red-faced man at the front of the room. "Thank you for joining us this morning, I want you to watch something and tell me what you think. You watch. A Weimaraner in a chair, behind a desk. It's talking.

"A dog, a talking dog. This ad-buy is going to make or break my company and this is what they come up with. We've already paid the 2.6 mil and I'm not going with a god damn talking dog during the Superbowl.

"Well?"

"I think it's great--but not for Kinetica", you say as you wonder exactly what Kinetica is...a company?...a product...what?

"Sheila tells me you and your team can fix this mess. I'm giving you complete creative control and furthermore I don't want you talking to the creative team because they'll only mess things up again. I want to see the finished spot in 6 weeks and it better be top notch. Hit this one out of the park and you'll join me in my skybox for game. Screw it up and I'm pulling the account from this agency and I'll see that you end up shooting city council meetings in Kansas for the local public access channel for the rest of your miserable life."


Rules


The festival category is commercial ad
All commercial spots must be no longer than 30 seconds. The following format must be followed. 3 seconds of white on black title, fade down to 2 seconds of black, 30 second spot, fade to 2 seconds of black, 8 seconds of credits (which must clearly acknowledge dvxuser.com).

All commercials must use the attached brand logo (to be posted) in the body of the commercials. No exceptions. The logo may be used in any form as long as it is clearly visible in the body of the commercial.
It's up to the filmmakers to decide what the logo/brand represents. It may be a company or a product.
Filmmakers may not reveal what the logo/brand represents in their commercial before the spots are screened. This applies to frame grabs, BTS stills or footage, and posted messages. Filmmakers may post any of the above as long as it doesn't violate this rule.

All cameras eligible for prizes.

Content must be "R" rated or lower.

No copyright violations, you *must* use licensed or royalty-free music
All filmmakers agree to grant DVXuser.com and its agents non-exclusive rights for their films to appear on a DVD or for DVXuser-sanctioned public screenings. Deliverables must be formatted as 16:9 or 2:35 anamorphic in the requested file format.
Contest open to every country and films may be in any language. Non-English films must have English subtitles.
All films must be made between June 12, 2007 and August 1, 2007 and must not have been publicly screened prior to entry. The entry deadline is 12 midnight Pacific Time on August 1, 2007 and no films or revisions to films will be accepted after this date. Entry instructions will be posted closer to the deadline.
Films may only be promoted on DVXuser.com before screening and no actual footage from films may be screened prior to the DVXuser screening. No promotion on external web sites is allowed until after the screening has been completed.
Films may be entered in other festivals as long as they aren’t screened prior to August 1, 2007.
Users may enter their film anonymously, but must clear this with me before they post their film thread in the AdFest forum.
All films will be prescreened by DVXFest staff for compliance with festival rules.

No entry fee

[Beat Takeshi]

Let the games begin...

[-zach-]

WHOOOOHOOOO!!!

Awesome!

Thanks Barry.

[cinealma]

Boo-ya! Sounds like fun!

[Edgen]

... and it begins.. :)

and go!

/j

[Knoxworth]

The prize is: winner gets to make a national spot for a real product / company called Kinetica? Eh? Eh? Is that it?

[Shawn Philip Nelson]

So can these be real products or are we supposed to make up products?

[mjjason]

I already have an idea now just need the logo.

[nitramlehcar]

Huh. This ought to be interesting.

At least it won't take 2 days to watch all the entries. :)

[Barry_S]

You're free to use an existing product as long as it's rebranded as Kinetica. For example if the Kinetica is a car, you don;t need to build a new car--but we better not see any other identifying logos.

[cinealma]

Hey, are we still going to get a 50MB limit? We can watch these spots full-rez!!!! That would be REALLY cool!

[Barry_S]

We'll be announcing the deliverable format, but I don't think it'll be 50 MB. Really. :)

[Shawn Philip Nelson]

Oh! So every single commercial needs to be advertising for Kinetica??

[Barry_S]

Exactly. But you pick the identity of Kinetica.

[Shawn Philip Nelson]

Aren't those enhanced Swedish condoms? ;-)

[Tom Marshall]

Aren't those enhanced Swedish condoms? ;-)

They could be... :Drogar-Evil(DBG):

[Knoxworth]

Did a really good job with the Kinetica name. It literally could be anything.


HOLY &@*&!!!!! I'M IN! Inspiration just hit!

[nitramlehcar]

Aren't those enhanced Swedish condoms? ;-)

Damnit! Now I have to think of something else. :Drogar-Evil(DBG):

[Drew Ott]

Good luck everybody.

[agwah]

so how does that logo look

[insanityfw]

since we're on such a small format are we limited to one entry?

I hope to be in on this one.

[Brandon Rice]

Yeah, where's the logo Barry? I am so IN by the way! Commercials are my specialty! :)

[Jen Bright]

Damnit! Now I have to think of something else. :Drogar-Evil(DBG):
Well, it all depends on what exactly they enhance, right? They could give you super powers....:huh:

[Tom Marshall]

Well, it all depends on what exactly they enhance, right? They could give you super powers....:huh:

I'd buy 'em... :beer:

[Shawn Philip Nelson]

Dang it! I should have just done a commercial about that instead of waisting it as a late night forum joke!

[Tom Marshall]

I think you have fist dibs... just do it... :)

[Shawn Philip Nelson]

Eh, I release first dibs into the wild. I have too many uptight friends/family that would hate it if I did. I need to be more successful before such an upset ;-)

[Brandon Rice]

I've got some ideas flying around :)

[Jack Daniel Stanley]

... I am so IN by the way! ...

yeah, yeah, we've heard that one before :)

[Shawn Philip Nelson]

Yeah, what is the deal Brandon? You always seem to pull out.

[Jack Daniel Stanley]

Yeah, what is the deal Brandon? You always seem to pull out.
He's to busy doing features and getting distribution deals !

[dougspice]

This should be fun. I think it's a bit weird that the actual product/brand is left up to us... the whole challenge/fun of commercials is figuring out how to enhance or redefine an existing brand identity, in my opinion! That's also what people are looking for in a spec reel, so it would be nice to be able to use these commercials to build on that.

However, I like the concept and the shorter turnaround time. And it will be damn near impossible for me to come up with an idea that grows out of control, so maybe I'll actually turn something in!

[Brandon Rice]

He's to busy doing features and getting distribution deals !

:) Yep... and shooting TV pilot :)

[Beat Takeshi]

I hope we don't see a ton of bad beer commercials.

[abalex]

mmmmm....interesting...

gv

[John LaBonney]

since we're on such a small format are we limited to one entry?

I'm curious about this also. I think it would be a good idea; it would make each entering member put his one best film forward. However nothing seems to be mentioned about it in the official rules, so I'm inclined to think that you can submit as many as you please.

I am hoping to write some spec scripts for dvxuser members for this festival like I did for SpyFest, but if there's going to be a one entry limit, I don't know if it would be fair to be involved as the writer of more than one. In the meantime, I'll write away!

[Neal Buconjic]

Yeah, what is the deal Brandon? You always seem to pull out.

He won't have to, if he's using the new and improved Kinetica condom!

[kurtmo]

Isn't the Kinetica a gun? Oh, wait...maybe I should post this in the Guns thread.

[Mark Harris]

Yeah, what is the deal Brandon? You always seem to pull out.

But with Kinetic, he won't have to. Kinetic. Swedish brand condoms. Helping filmmakers stay in since 2007.

[Mark Harris]

Shoot, nmbuconj beat me to it!

[nitramlehcar]

Shoot, nmbuconj beat me to it!

We've got to find a way to keep him from prematurely spitting this stuff out.:embarasse

[agwah]

weird, i kind of thought it sounded like a movie camera (kinetta anyone)

maybe i am still in spy movie mode, first i looked up the availability on the net as a name

http://www.dvxuser6.com/uploaded/17084/1181647987.jpg

then I did a whois on kinetica.com and went down the list of urls in the information there, and it seems the technical contact is out of netvision in israel
http://home.netvision.net.il/ (http://home.netvision.net.il/)
and clicking on the first link there brings me to... red?
http://www.red.net.il/
http://www.dvxuser6.com/uploaded/17084/1181649422.jpg

is this an israeli version of the RED camera

[krestofre]

What I love most about this fest idea is the strickt list of requirements for the deliverable. Anyone participating who achieves an entry is getting amazingly valuable real-world experience.

Kudos Barry!

[Jaime V]

wow this should be interesting.

[arielman]

This isn't for me I'm afraid . I'm out .

Ian

[SilverWolf]

I'm in but I do wish the time limit was something like 1 1/2 minutes instead of 30 secs

[spidey]

haha.

[mjjason]

I'm in but I do wish the time limit was something like 1 1/2 minutes instead of 30 secs
1 1/2 minutes would be too long though. The 30 seconds is more in line with national tv spots.

[Kyle Stebbins]

Love love love this! Finally!!!

[lucidz]

I love this idea. A question about the commercial, you said it just has to be featuring the logo and the company. Does this preclude you from describing a product for the length of the commercial then saying "Brought to you by Kinetica" and flash the logo?

[Barry_S]

The brand/logo has to be integral to the spot, not just tacked on, but you can bring up the logo at the end. Sometimes the brand is a surprise at the end of a commercial.

I love this idea. A question about the commercial, you said it just has to be featuring the logo and the company. Does this preclude you from describing a product for the length of the commercial then saying "Brought to you by Kinetica" and flash the logo?

[Zach Janky]

Oh, this is awesome. I'm in!

[lucidz]

If we wanted to make a suite, or set of commercials, but only submit one as the main entry, how could we get the extra content online?

[Norm Sanders]

Hmm, this is VERY interesting ... and ironic. I had been planning on doing some spec commercials for a national compnany, so I'll see if I can kill two birds with one stone & make some alterations to it to include for this as well?

[Mark Harris]

Hmm, this is VERY interesting ... and ironic. I had been planning on doing some spec commercials for a national compnany, so I'll see if I can kill two birds with one stone & make some alterations to it to include for this as well?


Same here. But that timeframe is really short and I am swamped with projects this summer. But we're kicking it around. I want to get some more commercial stuff on my reel...

[lucidz]

Ok, Let me ask another way. Lets say the company name is Kinetica.

Can I have the commercial be about a product that kinetica makes as long as I consistently mention the product at least a few times as the "Kinetica - Blah de blah" as well as always show the logo assosciated with it?

[preston]

I think this is exactly what Barry is talking about - you shouldn't have to worry if this is what you're planning to do . . .

:thumbsup:

Ok, Let me ask another way. Lets say the company name is Kinetica.

Can I have the commercial be about a product that kinetica makes as long as I consistently mention the product at least a few times as the "Kinetica - Blah de blah" as well as always show the logo assosciated with it?

[Brandon Rice]

Do I have to make a logo, or is there one already? I need to know, as I'm beginning the process of some of the VFX already.

[preston]

I think the logo is going to be supplied to us . . . hopefully soon!

[Kholi]

Now I didn't see THIS coming.

[lucidz]

Ok, I am now completely psyched. I have an idea that hit me like THUNDER and is so great I'm dying to shoot it yesterday.

[Kholi]

Where's the logo at, mate? And, as usual, those submitting are allowed to submit as many as they'd like? Or, limit this 'round?

[Ken K]

The brand/logo has to be integral to the spot, not just tacked on, but you can bring up the logo at the end. Sometimes the brand is a surprise at the end of a commercial.
Okay, just so I'm completely clear on this... we can do a "soft sell" commercial where you're watching for about 20-23 seconds and you have no idea what this ad is for, but then when you show the logo and what it's for, the commercial makes sense?

For instance, the Xbox 360 Jump In commercials. You have kids jump roping on the playground doing their fancy tricks and you think "Wow, that's pretty cool, but what is this for?" Then the Xbox logo appears and the words "Jump In."

[Kholi]

A commercial is a commercial in the end. Any familiar technique should qualify.

[HorseFilms]

A commercial is a commercial in the end. Any familiar technique should qualify.

We have a winner!

Now, everyone stop putting ideas for stuff in this thread and go shoot something for god's sake.

[Kholi]

Yeah, you don't have three months this go 'round. Like three weeks at most.

Exciting.

[Erik Olson]

Hmm... Kinetica. Yeah...

e

[Jack Daniel Stanley]

Where's the logo at, mate? And, as usual, those submitting are allowed to submit as many as they'd like? Or, limit this 'round?
Don't know about this time, but the limit has been two films per filmmaker in the past.
Otherwise we would have had 7 or so more of Msconce's to watch in Spyfest :)

[cinealma]

Otherwise we would have had 7 or so more of Msconce's to watch in Spyfest :)

Ha! :grin:

Hey, Sconce better start rendering NOW if he wants to make it. :evil:

[Kholi]

Ah! Didn't know there was a two limit in the past, as well.

Well good!

[Matt Sconce]

Don't know about this time, but the limit has been two films per filmmaker in the past.
Otherwise we would have had 7 or so more of Msconce's to watch in Spyfest :)

Hey, Mark shares the blame as well. And yes.....that could have been a distinct possiblity!:grin:


Ha! :grin:

Hey, Sconce better start rendering NOW if he wants to make it. :evil:

What are you talk about!? Mark and I are already rendering our final commerical. We have had it scored, and have made an entire BTS featurette to accompany it. You know we roll like that!:nads:

[Brandon Rice]

Well, I seriously just came up with my product, and the basic idea, just need to work out details and come up with a fantastic slogon :)

[ugafan]

can we submit more than one entry?

[Michael Anthony Horrigan]

I've got something in mind... not sure how I'm going to tie in the brand logo/slogan yet though.

We'll see.

Mike

[Kholi]

Ah crud, I thought next month was August.

I think the deadline should be cut back. 30 second spot? A month to produce? Anyone else think that's too long? How about mid july?

[Brandon Rice]

I've got something in mind... not sure how I'm going to tie in the brand logo/slogan yet though.

We'll see.

Mike

Wait, there's a pre-determined slogon?

[jamesh]

Sorry, this just seems like a pointless homework task to me. I was hoping for another movie genre fest.

goodluck with it anyway.

[Brandon Rice]

Sorry, this just seems like a pointless homework task to me. I was hoping for another movie genre fest.

goodluck with it anyway.

Well then, you don't need to participate, and refine your craft more :) :thumbsup:

[Michael Anthony Horrigan]

Wait, there's a pre-determined slogon?
That's kind of my point.

I hope I can use my existing idea and tie it around the logo they give us.

We'll see.

[Jack Daniel Stanley]

Wait, there's a pre-determined slogon?

No just logo.

Slogan would be too limiting since we get to pick what the product actually is.

Couldn't be a beer commercial if it was
"Kinetica: Improving children's lives since 1966."

or conversly, a children's hospital if it was
"Kinetica: Getting you hammered you since 1966."

:tongue:

[Norm Sanders]

Jack, LOL, that's hilarious!!!!

Kholi, I think a lot more work goes into a GOOD 30 second commercial than some folks may realize. Even a GOOD short film, seems to take nearly as much work & care as a feature ... just not as long. Being extremely concise is also going to be a good trick.

If I were to judge 30 second commercials, I'd do them on the following:
40% originality
30% overall appeal
30% does this make the consumer want to use the product/service?

I think an August cut off is perfect to give folks a moment to breath & recover from SpyFest (i.e. spouses/significant others that have to live with us & or put up with us being in these fests), as well as plan & create a well crafted idea.

Since you're not recovering from the last fest, I can see why you think we should just jump in head first & 'get er done', but I think most others are greatful for the time frame in place.

[Kholi]

Yeah, good point. Although I'm still editing two shorts of my own, one of which has a deadline coming up VELLY soon.

Month n'a half ain't too bad.

[Defcon]

hmmm. how can i incorporate guns and death into this? just kidding, this is a GREAT idea. Nice job guys. I figured pornfest would never happen anyway.

[Erik Olson]

No one is more disappointed than I am.

e

[John LaBonney]

JKholi, I think a lot more work goes into a GOOD 30 second commercial than some folks may realize. Even a GOOD short film, seems to take nearly as much work & care as a feature ... just not as long. Being extremely concise is also going to be a good trick.

That's no joke. A few months back I was challenged with writing a large bunch of mock 30 second commercials for an upcoming project. I originally thought, "how ridiculously simple." I sat down and pounded out the first idea I had. I read it over and thought it was funny and fresh. I was about to move onto my next idea when I realized (much to my surprise) what I had written timed out to be over two full minutes long. Whoops!

I had to go sit down and watch TV for several hours, studying every commercial. It's amazing how much information they cram into 30 seconds! After some time in front of the tube, I went back to writing, this time with far more care in crafting concise material.

It's much harder than it would appear on the surface.

[Defcon]

Erik dont forget, although its not a film, you can still inject the style and content/subject matter of your choosing. Dont be dissapointed. By the way, theres gonna be a gazillion entries for this because avyone and their mamma can slap together 30 seconds of crap. But there will be a lot of great entries. It'll be tough to judge.

[Larry R]

Sorry, this just seems like a pointless homework task to me. I was hoping for another movie genre fest.

goodluck with it anyway.

This is a rude, inconsiderate, and pointless comment. No one is forcing you to participate in the fests and if you don't like how we run ours, there are plenty of other festivals/contests available for you to participate in.

And, since the point of the fests is to get people out there using their cameras instead of just talking about them, then no single fest is "pointless". If you want to shoot a genre movie, then go shoot one. It doesn't require a fest to make a film, this is just a catalyst for exciting people into making them.

[Barry_S]

As Kholi mentioned, any commercial techniques are acceptable. We will provide the logo no later than Thursday night (hopefully tonight).

James--I intentionally left the format pretty open to give filmmakers some freedom. I think honing your storytelling skills to a 30 second spot is pretty valuable and man, we've been on a steady diet of 6 minute genre shorts for a long time. But if you've got something else in mind that you want to shoot, go for it.

[ugafan]

This is a rude, inconsiderate, and pointless comment.


hey, the fewer people who enter the better the odds. :evil:

[John LaBonney]

So, is there an official limit on the number of entries per member? If so, may I write for more than that?

[Jeremy Ordan]

The festivals are put together by a lot of people who invest time, money, and energy to put together the best possible community experience, growth opportunity, and structure to help people grow as filmmakers.

Some people are not into horror films but there was still a horrorfest.

This is AdFest, if you don't like it, move along to something new.

[Norm Sanders]

For those who are discouraged at the idea of a 30 second commercial (BELIEVE ME, I wasn't excited about some SHORT format either, when Barry Green was talking about 2 minutes or less) ....

Consider this: If you're an aspiring filmmaker, then it would be a VERY valuable skill for you to have a short pitch that is PERFECTED. Whether it's about yourself & what you bring to the table, or a project you're passionate about and are trying to get financing, a talent attached, etc. .... you've GOT TO BE CONCISE!!!

A good logline grabs the person by the throat & makes them want to know more, with just 25 words or less.

If you're in an elevator with someone, or just in passing, you've got typically 30 seconds or less. That's a commercial ... about you, your project, etc.

So while this commercial excercise may not be something you'll take on the road with you to pitch yourself or your project, it SHOULD help refine your skillset on grabbing the person's attention, making them WANT you or your project, and doing it in a QUICK and CONCISE manner.

We're in a busy BUSY age with cellphones, emails, and every other electronic gadget that we THINK will simplify our lives, when ironically it just makes us busier ... so people will get bored with you quickly if you don't get to the point quickly, and if you don't REALLY grab their attention & excite them, then someone else will.

So again, back to aspiring filmmakers, this is a perfect excercise that you can apply to your life when dealing with those folks in Hollywood (i.e. NY, LA, or anywhere else that you're looking for money, talent, distribution, etc.).

Yes, your work can speak for itself, but you've got to give them a reason to want to invest their time into watching it (or reading it, if it's a script), and that's where your 30 second pitch comes in.

[deedive]

That's no joke. A few months back I was challenged with writing a large bunch of mock 30 second commercials for an upcoming project. I originally thought, "how ridiculously simple." I sat down and pounded out the first idea I had. I read it over and thought it was funny and fresh. I was about to move onto my next idea when I realized (much to my surprise) what I had written timed out to be over two full minutes long. Whoops!

I had to go sit down and watch TV for several hours, studying every commercial. It's amazing how much information they cram into 30 seconds! After some time in front of the tube, I went back to writing, this time with far more care in crafting concise material.

It's much harder than it would appear on the surface.

right before spyfest i did a 24second spot for the panasonic contest and it was very interesting. I think it shows u what shots are important and which are not. I think its really good at helping make better short films. Especially since most peoples early shorts are way longer than they should to be.

[Erik Olson]

When I said "disappointed", I was only thinking out loud about how I'd been looking forward to "judging" PornFest.

I'm not complaining... to the contrary, I'm in for AdFest. 100%

e

[Barry_S]

Let's keep it to two entries per filmmaker max, although you can crew on as many projects as you want.

[Brandon Rice]

Cool... I am in for one for sure.

[Jeremy Ordan]

Does anyone remember the Folger's Coffee commercials? Those were literally 30 second films that people got addicted to with whether people would get together... maybe it wasn't Folger's Coffee....

Still run with it if you like the idea and if you don't then at least work on something else.

[Mike McNeese]

Dude, that's the best part of waking up.

[Ken K]

Dude, that's the best part of waking up.
What, with Folger's in your cup?

[Weston]

damn you both..

haha

[Jack Daniel Stanley]

Seems like a largely favorable response though.

Remember this is where both Scott brothers got their start and pioneered many in camera visual techniques that often thrill and occasionally induce migrains, which they are still using today.

Also Alex Proyas (Dark City) got his start in commercials.

Those are just some directors off the top of my head, sure there are lots more.

[Defcon]

I think Alex Proyas did Dark City, not Dark Days. And dont forget good ol' Michael Bay!

[Herman Witkam]

Alex Proyas does great stuff - I saw one of his early shorts as well recently. For Dark City, I think he draws a lot from Fritz Lang's Metropolis though (while it is of course a great film).

[Kholi]

Gonna be one fun fest. Lookin' forward to seein' what everyone puts together.

If I can get this short cut and VFX done I'll make another effort at the DVXuser Fest.

[Jack Daniel Stanley]

Side Note.

If you have a friend that has not watched Dark City yet...

Tell them to turn down the volume until Rufus Sewell wakes up in the bathtub.

The opening V.O. ruins the movie. Without the V.O., when he wakes up in the bath tub you don't know if he's crazy or not for the rest of the movie. I saw it in a test screening and the studio had not made them ad the V.O. yet and that dramatic question, solving that mystery, really made the movie riviting, even though lots of the VFX weren't done yet. The openning V.O. tells you exactly what's going on, so you are now officially AHEAD of the movie in the 1st 30 seconds.

I mean can you imagine the Matrix if Fishburne had come on at the top and told you what the Matrix was and then the movie started?

Anyway that's my personal crusade. To introduce people to Dark City who haven't seen it without the studio induced V.O.

[Herman Witkam]

Adfest sounds like a cool idea though - Might give me to opportunity to expand my commercial music portfolio :beer:

[jamesh]

For the record i wasn't trying to be rude or inconsiderate. I was just looking forward to another FilmFest so soon after getting involved with the last one. From my own experience through university i didn't much like making commercials and much preferred making short films. And you're right, nobody is forcing anyone to take part, but i'll be hard pressed to find a better online community than dvxuser.

I'm sure it'll be really fun for all that takes part, and something a bit different, just not my cup of tea i'm afraid.

[Kholi]

Side Note.

If you have a friend that has not watched Dark City yet...

Tell them to turn down the volume until Rufus Sewell wakes up in the bathtub.

The opening V.O. ruins the movie. Without the V.O., when he wakes up in the bath tub you don't know if he's crazy or not for the rest of the movie. I saw it in a test screening and the studio had not made them ad the V.O. yet and that dramatic question, solving that mystery, really made the movie riviting, even though lots of the VFX weren't done yet. The openning V.O. tells you exactly what's going on, so you are now officially AHEAD of the movie in the 1st 30 seconds.

I mean can you imagine the Matrix if Fishburne had come on at the top and told you what the Matrix was and then the movie started?

Anyway that's my personal crusade. To introduce people to Dark City who haven't seen it without the studio induced V.O.

This is at LEAST the third time I've seen ya say this on this site. LoL. Definitely a personal Crusade and I agree with ya on doing that. Even re-watching it this way makes for the good.

[Jack Daniel Stanley]

haha, well I am sure there will be a 4th when it comes up again ...

Maybe that could be my commercial.

"Kinetica: The society for watching Dark City the right way since 1998"

:tongue:

[Kholi]

Then we have an entry for JDS! Woooo!!! (words twisted)

On Topic:

Do we have to adhere to the laws of commercial advertising? No guns, can't drink alcohol, no sex, etc?

Just want to clarify that. I know it's a Rated R deal, just wanted to know if these restrictions had been thought-up by the Fest crew.

[Jack Daniel Stanley]

well the rule says up to "R" rating ...

maybe these are international commercials or for cable?

[Norm Sanders]

I doubt you'd have to stick to those rules. If they're saying R or less rating, then there are going to be some VERY interesting commercials out there. Also, keep in mind, these could be 'European' commercials, which has just about an 'anything goes' atmosphere to them.

Also, don't beer commercials show drinking of alcohol?

[Kholi]

Alrighty, DVXfest commercial style. I know, stop asking questions. Just wanted to make sure and not have certain people familiar with the regulations of content limit them.

[Jack Daniel Stanley]

yeah it would be good to clarify that because we could get people going around to other people's threads and stamping them "a real commercial" or not

if I do one it will be like an American commercial for network TV. I mean it would seem kind of pointless to go through this gauntlet and not come out with something for your reel.

[Kholi]

Exactly. A lot of people that look at commercial reels are looking for edgy, innovative and traditional advertising styles ALONG with an acute understanding of the "rules". Being able to stretch them and not break them.

In most alcohol commercials, you may see people pouring drinks over each other's heads. Opening a bottle, swimming through the air, catching the last drop in a cup... I don't think you ever see them actually drink on television; at least not in the US.

I am more than likely incorrect on this, those are just things that I've learned while working with commercial directors.

Adhering to the rules of advertisement might actually benefit more-so in the long run for those pushing the work into reel space.

[Norm Sanders]

I'm going to make one with Columbia or Nigeria as my target audiences. It'll likely be about coke (sniff, sniff) or blood diamonds, and the benefits to the consumer(s), as well as the economy said export bolsters.

[JasonFox]

Just when I thought I could escape advertising, you guys pull me back in. Time to dig through 14 years' worth of client rejections.

[Ken K]

I'm going to make one with Columbia or Nigeria as my target audiences. It'll likely be about coke (sniff, sniff) or blood diamonds, and the benefits to the consumer(s), as well as the economy said export bolsters.
Get your supplies here:
http://cocashop.com/

Legal coca leaves (I think). :thumbsup:

[Kholi]

Oh hell yeah, Jason. Come OOOOOON. I wanna see ya kick up some work for it.

[mikkowilson]

Very cool topic.

A perfect example of how it's "Quality" not "Quantity" that counts.

Heck, most good Demo Reels are short too. Who has the time to watch a long one?

- Mikko

[JasonFox]

"A dog, a talking dog. This ad-buy is going to make or break my company and this is what they come up with. We've already paid the 2.6 mil and I'm not going with a god damn talking dog during the Superbowl."

That's just cruel. I had to do a talking dog spot once: http://www.jasonfox.net/television/movies/AdvSuburbanJungle.mov

I'll go hang my head in shame some more. Oh wait, I never stopped.

[JasonFox]

Oh hell yeah, Jason. Come OOOOOON. I wanna see ya kick up some work for it.

Scripts I have. Ones I can shoot on my budget, we'll see.

[Mark Harris]

Then we have an entry for JDS! Woooo!!! (words twisted)

Ha ha, of course, I don't think it would be a DVXFest without some Jack Stanley action. :)

[Kholi]

LoL. How's the personal thread for entries thing gonna work? Posters for commercials?

LuLLz

[Mark Harris]

I'm actually glad for this fest. I have been advocating for commercialFest for a long time, or Music Video Fest because they give filmmakers something really solid to come home with for a reel, since those two things supply so much work out there. Hope I have time to take part. I have lots of ideas...but so little time.

Also, to spice things up, I think these should be international commercials. You know how they have those shows about the funniest commercials and all of the ones from Europe have naked women and bodies falling out of caskets and such. That's what I'm talking about.

[Larry R]

Woah! I remember seeing that commercial on TV. You made that? Sweet (even if it has a talking dog) :)

That's just cruel. I had to do a talking dog spot once: http://www.jasonfox.net/television/movies/AdvSuburbanJungle.mov

I'll go hang my head in shame some more. Oh wait, I never stopped.

[Kholi]

Oh, what, you guys didn't know? Jason Fox is a commercial man. Hehe.

Mark Harris - Yeah it seems as though it's international so it's all good. Not a bad idea to keep it within these limitations for some people, either. Being able to do both is good for the fest!

Also, Music Video fest could be hard. Original music only?

[Larry R]

Nope, didn't know. That's pretty cool. :thumbsup:

[Norm Sanders]

There was a time I would severely cringe at MusicVideoFest ... not anymore. I'd be game for it as well.

[JasonFox]

Woah! I remember seeing that commercial on TV. You made that? Sweet (even if it has a talking dog) :)

Thanks. I was the writer/ACD. Brent Thomas at Green Dot Films was the director. Long ago, he was an art director at Chiat Day and did a little thing you may recall: Apple's 1984 spot. Nice guy, too.

[Mark Harris]

well musicvideofest would be hard because not everyone knows a band, or an get a band. I think it would only really be good if it was genuinely a music video fest, meaning music video for a band. So yeah, I think it would have to be original...but let's get through CommercialFest first :)

[Kholi]

Agreed. AdFest is a classy idea.

Back to my question: How's individual threads and promotions gonna work this time around?

[ugafan]

after seeing that commercial, i vote we ban jason fox from entering or we might as well just get this thing over with and hand him the damn trophy right now.

[JasonFox]

after seeing that commercial, i vote we ban jason fox from entering or we might as well just get this thing over with and hand him the damn trophy right now.

Hah! I wish it were that easy. I just *wrote* the thing. We hired a pro to shoot it. I don't think my budget will quite approach what we spent on that -- two-day shoot and six weeks of fx work. At least I got to hang out in Venice for a bit.

[Matt Sconce]

Well....I am In! Ideas locked, Music locked, and script being written. I wasn't sure at first but I think this will be a lot of fun. Definitely a Challenge!

[Larry R]

WooHoo ... I hope you have a hand drawn not-scary creature fly up out of whatever your product is :grin:

[Kholi]

L O L

Tubular.

[cinealma]

Larry/Barry:

Will you guys be providing the logo in .ai format?

[Jack Daniel Stanley]

That's just cruel. I had to do a talking dog spot once: http://www.jasonfox.net/television/movies/AdvSuburbanJungle.mov

I'll go hang my head in shame some more. Oh wait, I never stopped.

Are you kidding?

My GF loved that commercial and would sing along.

Plus:
talking dog? completely pedestrian

singing dog with back up birds? completely different story :)

[Kholi]

I just realized something... is judging criteria going to be effected by product originality?

I know one product that's going to appear in at least 25% of the AdFest ideas already.

[Defcon]

jack i will watch dark city tonight with the VO off on the first scene, very interesting and thanks for sharing.

[Norm Sanders]

Product originality shouldn't be an issue, but IDEA/execution originality I'm sure would be.

[Brandon Rice]

Oh my products ORIGINAL :)

[ugafan]

I know one product that's going to appear in at least 25% of the AdFest ideas already.

male enhancement creme? or is that just me?

[cinealma]

I don't think the product should matter/be taken into consideration, personally. This is a "filmmaking" group, not an "inventors" group.

[Kholi]

male enhancement creme? or is that just me?

That's just you. LOL. Crazy Georgia folk.

Cinealma and Norm--

Right-o. Good/great points.

[Mark Johnson]

I'll see that you end up shooting city council meetings in Kansas for the local public access channel for the rest of your miserable life

What's it pay? Kyle Stebbins is interested in this gig.

[Defcon]

im kind of nervous about the Kinetica logo because fonts can dictate what the style and genre is. Just use impact! Just kidding, i'm sure it'll be fine.

[Brandon Rice]

Maybe it'll just be a logo, without text.

[McLeish]

Is this being treated like an actual commercial or like a 30 second film knowing we're having fun with the genre. (ie. are judges taking sellability into account?)

[Erik Olson]

McLeish, that depends on whether you'll be taking sellability into account. You've seen what happens during SpyFest when people don't think a film fits within a certain genre - it can be a deal killer.

Make a commercial for the product indicated to the deliverable specification. That we're called on to act as both agency and pro-co only serves the community better from a learning standpoint.

I've worked with the biggest agencies (Bozell, Goodby Silverstein, BBDO) and I'll tell you that it's a fascinating business. Reseach and application become knowledge for your future business.

e

[Mike@AF]

I probably won't be writing or directing anything for this fest (although you never know what could pop into my head), I am open to working with others on a project. I have just about all the equipment that would be needed. I can DP, operate camera, edit, color correct, sound edit, and mix.

[bosindy]

I have no ideas either, but I will be in LA for eight days next week.

[dougspice]

All right... I'll wait a bit to see if a logo materializes soon, since I think that will inform my choices, but I've got 2 or 3 good ideas that fit styles I wanted for my reel anyway! I'm excited.

I think "sellability" is pretty damn important. But, that said, there are many effective commercials out there that are basically micro-narrative films. They hit on branding more than on "buy our product", and I think that's great. The Zune commercials, the most recent Tiger Beer campaign, even the 1984 ad which Jason has already mentioned. Sometimes (Pirelli's, for instance), they go too far. So it's a balancing act. Lots of very difficult balancing acts in :30.

[Norm Sanders]

Is this being treated like an actual commercial or like a 30 second film knowing we're having fun with the genre. (ie. are judges taking sellability into account?)

My guess is that Jarred/Mods have a reason to this, and this site attracts a lot of attention with other professional companies/industries looking at it (one of the reason for the language filter that's in place, etc.).

Soooo..... I think sellability is key. It's what commercials are about, afterall. So if a filmmaker is to take this seriously, then they'll want to make the best commercial they possibly can.

For those who just want to have fun, make a spoof, etc. and not care so much about sellability (i.e. I stated a few pages back that I'd imagine a 30% weighting towards "does this make the consumer/end user want to use/buy the product/service?"), then just have fun with it ... and know that it likely wouldn't win (IMO), or fullfill what this festival may be about, with regards to drawing some outside attention.

[Mark T. Aro]

WooHoo ... I hope you have a hand drawn not-scary creature fly up out of whatever your product is :grin:

WELL actually I do that! :D

WE are doing something different for this fest... Matt is doing two, I am doing two, we and Anthony (Son of Bond) is doing two as well. We are keeping them low effects (maybe) and we are all crewing on each others. That should be fun!

Yes, we are still working on Sleeper... we need just a little break though. :thumbsup:

[Defcon]

I really hope people think outside the box on this one, its painful enough to sit through commercials as is. My friend just did a mcdonalds ad and it was almost high art. he used an amazing spoken word hip hop song while intercutting between grainy handheld super8 footage of minorities in NYC. its gorgeous. All's im sayin' is be creative!

[Mark T. Aro]

Are we going to be able to REMAKE or modify/stylize the logo?:D

[Mark T. Aro]

I have been trying to modify the last to posts to clarify ans correct erros, but it won't let me so....

to clarify, I meant can we make the logo 3D or stylize to fit our look... you know, stuff along those lines.:Drogar-Dum(DBG):

[Mark T. Aro]

ah CRAP! I did it again.....


:furious3:

[McLeish]

Overlandfilms, Dougspice + Norm, thanks for the thoughts, I've a much better idea of what direction this fest is going in

[Jeremy Ordan]

Guys... Just so you know, we don't sit around and think of what ideas would be fun to isolate as many people as possible.

There was extensive discussion about how best to do this next round so if you have any questions please ask Barry_S who should receive a huge kudos for everything he has done to ensure that these fests run with as little turbulence as possible.

[ugafan]

Guys... Just so you know, we don't sit around and think of what ideas would be fun to isolate as many people as possible.



well if you need someone to do that, i'd be willing to volunteer.

[Defcon]

its not like they did romatic comedy fest (but if they did i'd probably still be on board with my best ben stiller impression).

[JasonFox]

Are you kidding?

My GF loved that commercial and would sing along.

Plus:
talking dog? completely pedestrian

singing dog with back up birds? completely different story :)

Thanks! And I hope you didn't break up with her because of that. :) We actually had to re-record the song at the last minute because our original take was too close to the Tokens' original -- we had the publishing/recording rights, but not the performance rights. Glad I'm not a producer.

And now for some free advice for the masses (which is worth exactly what you're paying for it): Even at 30 seconds, most classic ads actually follow the 3 act structure. You certainly don't have to that in an ad, but if you find yourself stuck, try going there first.

[agwah]

Seems like a largely favorable response though.

Remember this is where both Scott brothers got their start and pioneered many in camera visual techniques that often thrill and occasionally induce migrains, which they are still using today.

Also Alex Proyas (Dark City) got his start in commercials.

Those are just some directors off the top of my head, sure there are lots more.

it's a tradition that includes Ingmar Bergman, but then they were longer than 30 sec

http://www.youtube.com/watch?v=546YKmy0TXI&mode=related&search=

[Justin Kuhn]

I've gotten paid to produce exactly this kind of product a few times, local stuff though--so this is a great excuse to shoot a pitch for another spot I was toying with. Sucks that I'd have to reshoot it if I was able to sell it after the fest, but maybe I could get a bigger budget that way...

Any other unhatched chickens I could count?

[Kholi]

I have been trying to modify the last to posts to clarify ans correct erros, but it won't let me so....

to clarify, I meant can we make the logo 3D or stylize to fit our look... you know, stuff along those lines.:Drogar-Dum(DBG):

Doing a 3D version might be okay. But, if it's a LOGO I would think that changing the style/look or anything detrimental what makes it a logo, mark, insignia, proof of brand here-in or stampage would be a not-so-good. Savvy?

[Mark T. Aro]

Doing a 3D version might be okay. But, if it's a LOGO I would think that changing the style/look or anything detrimental what makes it a logo, mark, insignia, proof of brand here-in or stampage would be a not-so-good. Savvy?

Yup!

Thanks!

[Mark T. Aro]

I tell you DVXUSER fests are addictive!!!! :evil:

Well, I drove home, started taking inventory of the workload that I have (outside of Sleeper) and after only a few short hours of stating that I was in, it looks like I am going to bow out.

Lots to do and everything but Sleeper is paying work, so good luck all... I hope to check out your magic come August and hopefully I can free up the schedule to be part of the next fest.

I will update on Sleeper when I have something more to report... for anyone interested.

Good luck all! :)

[Barry_S]

re: judging criteria

Well, your fellow dvxusers will be doing the judging, so no need to overthink the criteria. Everyone has their own rules for judging the films. Larry and I will prescreen for blatant rules violations, but we certainly won't be judging.

Re: the logo

It will go up tomorrow night in AI, EPS, and TIF formats. Please please don't let the logo dictate anything about the product/company/brand--it will be fairly neutral. You must use the logo, but it can be adapted to your spot. It could be on a can or a shirt or a super or it can drop down and bounce or you can turn it into a little animated guy. Extrude it if you like and spin it around or set it on fire. But is should be easily identifiable as the original logo.

[Beat Takeshi]

Don't we are in for this. The Heinz commercial is due about the same time but its worth $57,000 and our idea is pretty cast and post involved.

[Tom Marshall]

Don't we are in for this. The Heinz commercial is due about the same time but its worth $57,000 and our idea is pretty cast and post involved.

Hey Aram, you can go ahead and enter Adfest. I'm winning the $57k, so don't worry yourself about that... :beer:

[Paul Coleman]

AdFest = great idea! :thumbup: :thumbup:

[Beat Takeshi]

Hey Aram, you can go ahead and enter Adfest. I'm winning the $57k, so don't worry yourself about that... :beer:

It's on!!!

[Brandon Rice]

Just need that logo, and I can start filming :)

[Michael Anthony Horrigan]

The funny thing is... I didn't really use guns, blood or violence in my SpyFest entry.

My AdFest entry might have all of the above. :)

Mike

[cinealma]

Anybody want to hop on board my AdFest project? I have the idea down and first draft of the script. It's pretty out there but definitely fun stuff.

I need a dp w/camera (no pref) and gear, preferably one who can also CC (you're the DP, you finesse your photography, baby! :thumbsup:). This is a no-budget joint (just food and fun), but if we win and there's gear to be had, IT'S YOURS :). You don't have to be a "pro", just looking for talent and dedication.

Shoot tentatively scheduled for weekend of July 7th. Location is not locked down yet, but will be in Ventura County (Thousand Oaks/Camarillo area). There will be a small amount of greenscreen work, too.

If you fit the above description and are SERIOUS, please shoot me a PM for more info.


Cheers!

[Brandon Rice]

I PM'd ya dude.

[Max R. Wilson]

pm sent

[Matty_g]

I'm looking to work with some people in the la area.
HVX + sgpro(nikon mount) shooter.
John g's date's don't work out for me. Anyone else interested?

[Brandon Rice]

Might need some help on my project. Send me a PM if you want some more info.

[Tom Marshall]

Anybody want to hop on board my AdFest project? I have the idea down and first draft of the script. It's pretty out there but definitely fun stuff.

I need a dp w/camera (no pref) and gear, preferably one who can also CC (you're the DP, you finesse your photography, baby! :thumbsup:). This is a no-budget joint (just food and fun), but if we win and there's gear to be had, IT'S YOURS :). You don't have to be a "pro", just looking for talent and dedication.

Shoot tentatively scheduled for weekend of July 7th. Location is not locked down yet, but will be in Ventura County (Thousand Oaks/Camarillo area). There will be a small amount of greenscreen work, too.

If you fit the above description and are SERIOUS, please shoot me a PM for more info.


Cheers!


Hey John!

I'd love to work on something with ya... It looks like webdog pm'd you... he's my partner in crime... :thumbup:

That weekend looks good for me.... let me (or webdog) know! :beer:

[DVXUSERnews]

http://www.archivisuals.com/adweek01.jpg

[cinealma]

And it begins! Classic!

[Brandon Rice]

HAHA! Wow... Looking forward to the dynamic duo at work here! :)

[Mark Johnson]

Wha? .... word leaked out!!!! Those ADWEEK bastards!

[Brandon Rice]

Wha? .... word leaked out!!!! Those ADWEEK bastards!

I guess any publicity is good publicity, right Mark? :beer:

[Mark Johnson]

You got that right, b-man. We intend to bring this competition back to the roots of good old American propoganda.

[Mark Johnson]

We aim to be politically incorrect and skewer as many sacred cows as possible.

[Brandon Rice]

You got that right, b-man. We intend to bring this competition back to the roots of good old American propoganda.

HA HA. Cool. Well... I hope it all turns out well.

[Tom Marshall]

Mark, that's awesome! :beer:

[-zach-]

When is the logo going to be posted?

Or has it been posted already?

[Mark Johnson]

Tommy, my man. We must go quaff some Guiness and discuss how we might assist each other in this endeavor. Maybe next week Tim and I can meet you somewhere?

[Steve_Arm]

Dude, you resurfaced.

[Mark Harris]

Tommy, my man. We must go quaff some Guiness and discuss how we might assist each other in this endeavor. Maybe next week Tim and I can meet you somewhere?

Isn't "quaff" the past-tense of "queef?"

[Cryogenic Filmworks]

When is the logo going to be posted?

Or has it been posted already?

http://www.dvxuser.com/V6/showthread.php?t=100524

[Tom Marshall]

Tommy, my man. We must go quaff some Guiness and discuss how we might assist each other in this endeavor. Maybe next week Tim and I can meet you somewhere?

Definitely. I have to work around my job and lately it's been keeping me there till around 7pm or even later... going to crew on a short a next weekend - maybe this weekend? What are you and Tim doing on Friday?

[Ki-Ki]

Anyone seen those Japan Commercials involing Jack Bauer from 24? They involve some sort of chocolate bar and a drink i think...
There quite cool

[Zoidoid]

Ahoy! This sounds like a lot of fun. I thought I'd post here and declare my intention to participate. I guess it doesn't mean all that much, but it helps me get in the mindset of actually PRODUCING something if I tell other people that I'm going to do it. Right now I'm thinking "30 seconds in six weeks? Oh man, I've got PLENTY of time." Which will be funny five weeks from now when I haven't yet put anything on tape.

[Zoidoid]

Also, in the spirit of this fest, why not post some of our favorite commercials? This one appeals to me a great deal, but it's quite a bit longer than 30 seconds:

http://youtube.com/watch?v=WfKxpmnAFRw

[agwah]

Also, in the spirit of this fest, why not post some of our favorite commercials? This one appeals to me a great deal, but it's quite a bit longer than 30 seconds:

http://youtube.com/watch?v=WfKxpmnAFRw

that one was great,

i grew up on these "anti commercials" by Roy Andersson

http://youtube.com/watch?v=7ofPRv29RMs

[Alex DePew]

Also, in the spirit of this fest, why not post some of our favorite commercials? This one appeals to me a great deal, but it's quite a bit longer than 30 seconds:

http://youtube.com/watch?v=WfKxpmnAFRw

That was dope! And I rarely use that term to save it for things like this.

[PaPa]

i would love to get involved in one of these fests, but alas, need to find montrealers eager and wanting...

[Beat Takeshi]

http://www.youtube.com/watch?v=65voOQro4OY

[Tom Marshall]

http://www.youtube.com/watch?v=65voOQro4OY

That was awesome...

[PaPa]

hahaha. that was hilarious.

[srproductions]

All commercial spots must be no longer than 30 seconds. The following format must be followed. 3 seconds of white on black title, fade down to 2 seconds of black, 30 second spot, fade to 2 seconds of black, 8 seconds of credits (which must clearly acknowledge dvxuser.com).

Question here. So, 30 seconds total? Or 30 seconds plus the 3 seconds of white on black, 2 seconds of black, 2 more seconds of black, and 8 seconds of credits?

[Brandon Rice]

30 sec. plus the other stuff.

[srproductions]

Awesome. When will the logo be posted?

[Brandon Rice]

http://www.dvxuser.com/V6/showthread.php?t=100524

[t-unit]

this is a great idea for a fest, this time i will actually join. this will be funny!

[Hootzie]

I'm sorry if I missed it, but did someone post the pronounciation of Kinetica when I wasn't looking? Is it important to the spot?

[dougspice]

The wheels are in motion! I hope to submit two commercials. Kinetica will be two very different things!

[Larry R]

"Ken-" (like Barbie and Ken) "-net-" (sharing the 'n' with 'Ken') "-tick-" (sharing the 't' with 'net') "-kuh" (sharing the 'k' with 'tick')

Ken-eh-tick-uh

[cinealma]

"Ken-" (like Barbie and Ken) "-net-" (sharing the 'n' with 'Ken') "-tick-" (sharing the 't' with 'net') "-kuh" (sharing the 'k' with 'tick')

Ken-eh-tick-uh

And the stress is on WHAT syllable? :huh:

:) :) :) :) :)

Larry, do you know when the "inferior" .ai versions will be up for downloading?


Thanks a gazillion.

[Mark Johnson]

I'm sorry if I missed it, but did someone post the pronounciation of Kinetica when I wasn't looking? Is it important to the spot?


Mispronunciation of Kinetica will not disqualify an entry from receiving the non-cash prizes, but will eliminate the member from receiving the big money. That is why the non-standard pronunciation of Kinetica was chosen.

That should settle that.

[agwah]

i bellieve this place says it pretty good if you use kate's voice

http://www.oddcast.com/home/demos/tts/tts_example.php?sitepal

[Mark Johnson]

Too cool. Naturally, my 14-year old inner child took over and I made her say a bunch of nasty phrases. Kind of sexy in a strange Philip K. Dick sort of way.

Also, try pasting in some of the 'longest words in the English language' from Wikipedia. Unfortunately, the system choked on this one:

acetylseryltyrosylserylisoleucylthreonylserylproly lserylglutaminyl- phenylalanylvalylphenylalanylleucylserylserylvalyl tryptophylalanyl- aspartylprolylisoleucylglutamylleucylleucylasparag inylvalylcysteinyl- threonylserylserylleucylglycylasparaginylglutaminy lphenylalanyl- glutaminylthreonylglutaminylglutaminylalanylarginy lthreonylthreonyl- glutaminylvalylglutaminylglutaminylphenylalanylser ylglutaminylvalyl- tryptophyllysylprolylphenylalanylprolylglutaminyls erylthreonylvalyl- arginylphenylalanylprolylglycylaspartylvalyltyrosy llysylvalyltyrosyl- arginyltyrosylasparaginylalanylvalylleucylaspartyl prolylleucylisoleucyl- threonylalanylleucylleucylglycylthreonylphenylalan ylaspartylthreonyl- arginylasparaginylarginylisoleucylisoleucylglutamy lvalylglutamyl- asparaginylglutaminylglutaminylserylprolylthreonyl threonylalanylglutamyl- threonylleucylaspartylalanylthreonylarginylarginyl valylaspartylaspartyl- alanylthreonylvalylalanylisoleucylarginylserylalan ylasparaginylisoleucyl- asparaginylleucylvalylasparaginylglutamylleucylval ylarginylglycyl- threonylglycylleucyltyrosylasparaginylglutaminylas paraginylthreonyl- phenylalanylglutamylserylmethionylserylglycylleucy lvalyltryptophyl- threonylserylalanylprolylalanylserine

[mikkowilson]

The longest actual word in the english dictionary is:
Pneumonultramicroscopicsilicovolcanoconiosis - 45 letters.

It's a lung ilness caused by the inhalation of fine silica or quartz dust.

- Mikko

[Cryogenic Filmworks]

Too cool. Naturally, my 14-year old inner child took over and I made her say a bunch of nasty phrases. Kind of sexy in a strange Philip K. Dick sort of way.
Oh.... is that not what it's for?

[Brandon Rice]

I'm going to be working out some details for my adfest entry this weekend, and try to shoot it in a week or two.

[dougspice]

Just noticed this:

Deliverables must be formatted as 16:9 or 2:35 anamorphic in the requested file format.

Is anyone aware of any commercials that have been made in 2.35? I'm curious, because this had never occurred to me before. Surely there have been a few, but I can't think of any. Even 16:9 is pretty rare, still.

[PaPa]

i find alot of medicals adds are done in cinescope. I like it, makes it feel very cinematic.

So, may i join anyone's team?

[Max R. Wilson]

When im watching TV from the OTA Digital Broadcast during prime time most the commercials are 16X9 with 5.1 Dolby Digital audio...

Just noticed this:



Is anyone aware of any commercials that have been made in 2.35? I'm curious, because this had never occurred to me before. Surely there have been a few, but I can't think of any. Even 16:9 is pretty rare, still.

[Tom Marshall]

I can see Ted's entry for this contest... I Fing use this Fing product all the time. What the F does it do? Glad you asked... when you F up, it gets you back on track... :grin:

[Beat Takeshi]

OK. I won, where is my prize?
:) heh, seriously though, I'm in. Got a crew, actors and ad idea. Actually will be entering 2, mine and a friends.

[Huy Vu]

This festival really opens up some possibility about 3d animation in the project. What if the entire thing is a 3d animated commercial? Would that qualify since technically it's not "shot" on any camera?

[agwah]

This festival really opens up some possibility about 3d animation in the project. What if the entire thing is a 3d animated commercial? Would that qualify since technically it's not "shot" on any camera?

i vote yes to that, it is not about what camera you have, it is about what images you produce and what stories you tell etc.

[Mark Johnson]

The only portion of the rules that would seem to be pertinent to the question of whether an all 3D entry would qualify: All cameras eligible for prizes.

In my opinion, that would necessarily cover a "virtual" camera. Anyone using a 3D package has to deal with the same issues of focal length, framing and camera movement as "real-world" cameras and, as agwah says, in the end it is the story that matters. The objective here should be to encourage filmmaking and it should be a good thing to embrace all manner of tools in that quest.

[Barry_S]

I just sent straight AI CS (1) versions of the logo in EPS and AI formats to Larry to post. Sorry for the delay, but I had an emergency root canal Thursday afternoon and I've been in a haze of pain and codeine-induced spaciness for the last couple of days.

An animated spot is fine, but I'd encourage everyone to actually shoot some live footage since we're not really an animation site. But things are pretty open.

[HPB24]

Do you want to see the prologue and events that leed to the commercial or just the commercial and credits ?

[Jack Daniel Stanley]

Just the commercial bookended by whatever they asked for in the first post

A commercial should be a free standing thing that doesn't need a prlogue or any explaining outside the commercial. And yes that would include the really weird playstation commercials for example because you are not supposed to get them, so no outside explanation required.

The only possible exception would be a series of ads. Once the ads are out and well known they may do one in a more or less shared short hand. But I wouldn't do that here since it's just the one, possibly two ads, so again I wouldn't do one that you cannot get within the allowed time, and with no outside explanation.

Not sure if that is what you were asking but hopefully that answered your question.

[JasonFox]

Just the commercial bookended by whatever they asked for in the first post

A commercial should be a free standing thing that doesn't need a prlogue or any explaining outside the commercial. And yes that would include the really weird playstation commercials for example because you are not supposed to get them, so no outside explanation required.

The only possible exception would be a series of ads. Once the ads are out and well known they may do one in a more or less shared short hand. But I wouldn't do that here since it's just the one, possibly two ads, so again I wouldn't do one that you cannot get within the allowed time, and with no outside explanation.

Not sure if that is what you were asking but hopefully that answered your question.

And rare is the client that approves a series of ads that needs all of them to form a cohesive whole.

JDS is spot-on about not needing a prologue. As I once wrote in my good-bye manifesto to a former agency: Never underestimate the intelligence of your audience. The subtleties of value-priced hemorrhoid cream are lost on few.

[Barry_S]

This thread is the prologue and event leading to your commercial. :) As Jack mentioned, just focus on the deliverable which I've spelled out very specifically above.

Do you want to see the prologue and events that leed to the commercial or just the commercial and credits ?

[Steve-O]

Hey guys I was wondering if you could do two :15 sec bookends (where the first spot would run early in a commercial break then the other spot later in the break), as long as you show the logo in both would this work?

[lucidz]

I'm so in like flynn. Going to be submitting 2 myself.

[cinealma]

Any idea when the official "AdFest" forum will be set up?

[Larry R]

Probably soon ... Jarred was busy moving the forum over to a new server and dealing with all the issues related to a move of that nature.

Now that things are running smoothly again he should have time to create the AdFest forum fairly soon.

[Brandon Rice]

Any idea when the official "AdFest" forum will be set up?

Was wondering that myself :) thanks.

[HPB24]

For all of the advice Can't wait to get started :beer:

[Directed By Cire]

Any other shooters in SoCal want to join forces on this?

[Brandon Rice]

I've got two things already going on. I am sure there's some others though!

[JasonFox]

I've got two things already going on. I am sure there's some others though!

You people with your "time" and "people to help" are killing me! :)

[Matt Sconce]

I'm out of the contest. I just have too many irons in the fire.

[Andrew Brinkhaus]

I'll take your place, man.

I'm in!

-Concept locked
-Location locked

Will be doing storyboards tonight.

[joemiked]

dang
mike d

[Darkline]

Sounds fun.

[lordybob]

How do you enter your film. Upload? Send via mail? Carrier snail?

[Jack Daniel Stanley]

upload
details change a bit from contest to contest
and are often posted about a week before the upload date